Media Kit / 2026 · Austin, TXtheoryroad.com

Theory Road.

Producers for consumers.

170+ web properties and 18 consumer brands. 12 industries. An AI-first publishing & performance house, built to ship.

02 / ManifestoProducers, not consumers

What we are

We build, we run,
and we compound.

An AI-first publishing & performance house. We operate the brand, the audience, the media engine, and the conversion stack as a single expression, across 170+ web properties on the consumer web.

Day one. Still shipping.

Brand, media, and product written as one expression. AI-first by default.

03 / By the numbersThe system behind the systems

The system
behind the systems.

An owned editorial network across the consumer web, paired with a paid-media arbitrage engine running at scale.

170+.Web properties operated
47.Commerce & affiliate
23.Wellness & supplements
12.Verticals served
18.Consumer brands in development
2025.Founded
04 / What we doThree pillars, one team

We build, we brand,
we grow.

01

Brand systems.

Wordmarks, palettes, voice, the editorial gestures — the whole expression. We design brands as systems that hold up across every surface they touch, then we build them.

02

Performance media.

Paid social, native, search, YouTube. Real budgets, real attribution, real receipts. We treat creative and media as the same problem, because they are.

03

Site & e-commerce.

Storefronts, brochure sites, full apps. Built fast, built to convert, built to maintain. We ship the sites we wish more agencies would.

05 / Verticals12 categories · 170+ web properties

Where we play.

We’re not a category specialist. We cover the consumer web — wherever audience, intent, and economics line up.

01Media arbitrage.
02Sports.
03Film & screen.
04Entertainment & lifestyle.
05Gaming.
06Travel.
07Automotive.
08Real estate.
09Home services.
10Wellness & supplements.
11Commerce.
12Tech & affiliate.
06 / How we shipDay one, still shipping

Day one.
Still shipping.

We don’t pitch quarterly roadmaps. We ship in the first week, then keep shipping. Brand, site, media, tracking — one team, in parallel, every cycle.

Day 01Brief.Scope, positioning, budget — settled in a single working session.
→
Day 07Live.Brand, site, and first creatives shipped to production.
→
Day 14Spending.Paid traffic on. Tracking firing. Real numbers landing.
→
Day 30Compounding.Optimizing on what works. Killing what doesn't.

No committees · no agency layers · no quarterly roadmap theatre.

07 / Brands on recordSelected work

Selected
work.

Brands we own. Brands we build with partners. One team behind all of it.

  1. 01BestGuide.Partner
  2. 02Attorney Review.Partner
  3. 03Finding Satoshi.Partner
  4. 04Rapid Rafter.Partner
  5. 05Soul Syndicate.Partner
  6. 06Austin Gallery.Owned
  7. 07GLP1 Samples.Owned

+ many more in flight. Across the consumer web.

08 / How we workNetworks · Channels · Payouts

Partner with us.

Senior operators on every account. Strict creative compliance. Transparent reporting. Built to ship — 24/7, since day one.

01 / Networks

Approved publisher.

  • CJ Affiliate
  • Impact.com
  • Awin
  • Skimlinks
  • Everflow
  • ShareASale
  • Refersion
  • Direct + private
02 / Channels

Multi-channel paid.

  • Meta (Facebook + Instagram)
  • TikTok
  • YouTube
  • Native (Taboola · Outbrain · Teads)
  • Google Search & Display
  • Email (opted-in subscriber base)
03 / Payouts

All structures.

  • Commission Per Sale (CPS)
  • Cost Per Action (CPA)
  • Cost Per Lead (CPL)
  • Revenue Share
  • Cost Per Click (CPC)
  • Flat Fee
  • % of media spend

US-primary · also active in CA, UK, AU. Conversion funnels across e-commerce, lead gen, and subscription. Content & editorial · comparison shopping · paid placements · search · email.

End / 01Bring us in

Brief us

Bring us
in.

Tell us about the work. Brand, media, product — or all three. We’ll come back inside a day.

t@theoryroad.com →theoryroad.com
Theory Road.