Found in AI answers?Hire Theory Road
Theory Road.
Capabilities / SEO & AI Search

SEO that recovers what you lost and builds what you are missing.

Many of the sites we audit lost traffic to something specific and fixable: a migration that left most of the old URLs returning 404, a template that stripped every page title, a redirect that erased a page that was still ranking.

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.

We find that first, repair it, then build the pages and authority your category rewards. AI assistants now cite sources much as search engines rank them, so every engagement also ships the structured data, AI crawler access and reference content that get a company cited in AI answers.

What is included

Deliverables, not adjectives.

  1. Scored site audit.

    A crawl of every page, Search Console data instead of third-party estimates, backlink and spam review, competitor snapshot, indexing status, schema validation and Core Web Vitals, delivered as a scored report with the fixes ranked by impact.

  2. Migration and traffic recovery.

    Redirect maps for every retired URL, lost Search Console properties restored, legacy domains repointed, still-ranking pages recreated at their exact paths.

  3. Technical SEO.

    Titles, descriptions, canonicals, structured data graphs, sitemaps, robots rules for search and AI crawlers, page speed and asset hygiene, all enforced with a build-time check so regressions cannot ship.

  4. Local search.

    Google Business Profile optimization and posting, citation and name-address-phone cleanup, review generation systems, service-by-city page architecture.

  5. Editorial content engine.

    Research-backed guides, comparisons and reference pages written for the queries that convert, with internal linking and refresh cadence. Original work, checked for facts, never spun.

  6. AI search visibility.

    llms.txt, AI crawler access, citation-ready reference pages and tracking of where your brand appears in ChatGPT, Google AI Overviews, Perplexity and Copilot.

Who this is for

  • Companies whose organic traffic dropped after a redesign, migration or agency change
  • Local and regional service businesses competing for the map pack and page one
  • Brands that want to be recommended by AI assistants, not just ranked by Google

Platforms

  • Google Search Console
  • Google Business Profile
  • Bing Webmaster Tools
  • IndexNow
  • Ahrefs
  • Semrush
  • GA4
  • Microsoft Clarity
  • Schema.org
Platforms

Where we run seo & ai search.

All platforms
Perspectives

Reading on seo & ai search.

All perspectives
  1. Search Console 404 Validation Failed? What to Fix and What to Leave.

    SEO · 12 min read

    A Not found (404) validation that keeps failing is usually a report full of URLs that are supposed to 404. Here is how we sort real legacy pages from junk, what to redirect, and when to stop clicking Validate fix.

    View
  2. Search Console Property Showing No Data? 7 Causes to Check.

    SEO · 10 min read

    An empty Search Console property is rarely a Google problem. It is usually a property that was verified but never added, a prefix that does not match the live site, or the wrong login. Here is the order we check it on our own sites.

    View
  3. Google Business Profile UTM Tags: Values That Report Correctly.

    SEO · 10 min read

    Tagging the Business Profile website link is the only way to see the profile as its own line in analytics. Tag it wrong and organic leads get credited to ads. Here is how we set it up and check it on accounts we take over.

    View
  4. Amazon SEO Agency: What It Does, Costs and How to Judge One.

    E-commerce · 9 min read

    Amazon SEO is a conversion problem wearing a keyword costume. Here is what an agency can move, what it cannot, how to grade one in 90 days, and the pricing models you will be offered.

    View
  5. AI Search Optimization Services Pricing: 9 Published Rates.

    SEO · 9 min read

    Most agencies will not put a number on AI search work. Nine do. Here is what is actually sold under the label, how each pricing model works, what the published rate cards say, and how to know in 90 days whether you bought anything.

    View
Questions

About seo & ai search.

How long does SEO take to show results?
Repairs show quickly. Redirect maps and title fixes usually move rankings inside weeks. New authority takes longer. We set expectations from your domain's current standing and report weekly on impressions, rankings and leads rather than promising a date.
Can you help us show up in ChatGPT and Google AI answers?
Yes. AI assistants cite pages that are crawlable, well-structured and factual. We open your site to AI crawlers, publish reference content they can quote, and track where your brand appears across the major assistants.
Do you write the content or do we?
We write it, with your subject-matter experts reviewing for accuracy. Every piece is original and fact-checked. We do not publish spun or unreviewed AI text under your name.
We are in Austin. Do you only work locally?
We are based in the Austin area and work with companies across the United States. Local search work is location-specific by nature; everything else is remote-first.
Work with us

Let us look at your seo & ai search first.

Send a short brief. We will come back within one business day with what we would fix first and what it would take.

t@theoryroad.com

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.