Found in AI answers?Hire Theory Road
Theory Road.
Capabilities / SEO & AI Search

SEO that recovers what you lost and builds what you are missing.

Many of the sites we audit lost traffic to something specific and fixable: a migration that left most of the old URLs returning 404, a template that stripped every page title, a redirect that erased a page that was still ranking.

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.

We find that first, repair it, then build the pages and authority your category rewards. AI assistants now cite sources much as search engines rank them, so every engagement also ships the structured data, AI crawler access and reference content that get a company cited in AI answers.

What is included

Deliverables, not adjectives.

  1. Scored site audit.

    A crawl of every page, Search Console data instead of third-party estimates, backlink and spam review, competitor snapshot, indexing status, schema validation and Core Web Vitals, delivered as a scored report with the fixes ranked by impact.

  2. Migration and traffic recovery.

    Redirect maps for every retired URL, lost Search Console properties restored, legacy domains repointed, still-ranking pages recreated at their exact paths.

  3. Technical SEO.

    Titles, descriptions, canonicals, structured data graphs, sitemaps, robots rules for search and AI crawlers, page speed and asset hygiene, all enforced with a build-time check so regressions cannot ship.

  4. Local search.

    Google Business Profile optimization and posting, citation and name-address-phone cleanup, review generation systems, service-by-city page architecture.

  5. Editorial content engine.

    Research-backed guides, comparisons and reference pages written for the queries that convert, with internal linking and refresh cadence. Original work, checked for facts, never spun.

  6. AI search visibility.

    llms.txt, AI crawler access, citation-ready reference pages and tracking of where your brand appears in ChatGPT, Google AI Overviews, Perplexity and Copilot.

Who this is for

  • Companies whose organic traffic dropped after a redesign, migration or agency change
  • Local and regional service businesses competing for the map pack and page one
  • Brands that want to be recommended by AI assistants, not just ranked by Google

Platforms

  • Google Search Console
  • Google Business Profile
  • Bing Webmaster Tools
  • IndexNow
  • Ahrefs
  • Semrush
  • GA4
  • Microsoft Clarity
  • Schema.org
Platforms

Where we run seo & ai search.

All platforms
Perspectives

Reading on seo & ai search.

All perspectives
  1. SEO for Interior Designers: Map Pack, Pages and AI Search.

    SEO · 11 min read

    How interior design SEO actually works: the Google Business Profile and map pack, a site built from service, town and project pages, fast photo-heavy pages on phones, the content homeowners search, links, AI citations and how to hire help.

    View
  2. How to Get Into US Retail: Buyers, Line Reviews and Marketplaces.

    Agency Guide · 12 min read

    US retail buyers review categories on fixed calendars and choose items with proof behind them. This is how a foreign or emerging brand builds that proof, gets the meeting and survives the first year on shelf.

    View
  3. How to Choose an Austin SEO Company: Questions, Red Flags, 90 Days.

    SEO · 10 min read

    A buyer's guide to hiring an Austin SEO agency: what to ask in the first call, what honest reporting looks like, where AI search fits, and the contract terms that should end the conversation.

    View
  4. Round Rock SEO: Local Search in Georgetown, Cedar Park and Beyond.

    SEO · 10 min read

    How local search really works across Round Rock, Georgetown, Cedar Park and the rest of Williamson County, and what service-area businesses and storefronts should each do about Business Profiles, city pages, reviews and proximity.

    View
  5. Birdeye vs Podium: Reviews, Messaging, Pricing and Alternatives.

    Lead Generation · 10 min read

    Birdeye and Podium both promise more reviews and faster replies to customers. They are built for slightly different businesses. Here is how they differ, what drives the bill, the cheaper alternatives, and the review rules that apply to all of them.

    View
Questions

About seo & ai search.

How long does SEO take to show results?
Repairs show quickly. Redirect maps and title fixes usually move rankings inside weeks. New authority takes longer. We set expectations from your domain's current standing and report weekly on impressions, rankings and leads rather than promising a date.
Can you help us show up in ChatGPT and Google AI answers?
Yes. AI assistants cite pages that are crawlable, well-structured and factual. We open your site to AI crawlers, publish reference content they can quote, and track where your brand appears across the major assistants.
Do you write the content or do we?
We write it, with your subject-matter experts reviewing for accuracy. Every piece is original and fact-checked. We do not publish spun or unreviewed AI text under your name.
We are in Austin. Do you only work locally?
We are based in the Austin area and work with companies across the United States. Local search work is location-specific by nature; everything else is remote-first.
Work with us

Let us look at your seo & ai search first.

Send a short brief. We will come back within one business day with what we would fix first and what it would take.

t@theoryroad.com

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.