SEO that recovers what you lost and builds what you are missing.
A surprising share of the sites we audit have lost traffic to something specific and fixable: a migration that left most of the old URLs returning 404, a template that stripped every page title, a redirect that erased a page that was still ranking. We find that first, repair it, and then build the pages and authority the category actually rewards. Because AI assistants now cite sources the way search engines rank them, every build also ships with the structured data, crawler access and reference content that gets a company mentioned in AI answers.
Deliverables, not adjectives.
- 01
Scored site audit.
A crawl of every page, live measurement rather than estimates, backlink and spam review, competitor snapshot, indexing status, schema validation and Core Web Vitals, delivered as a scored report with the fixes ranked by impact.
- 02
Migration and traffic recovery.
Redirect maps for every retired URL, lost Search Console properties restored, legacy domains repointed, still-ranking pages recreated at their exact paths.
- 03
Technical SEO.
Titles, descriptions, canonicals, structured data graphs, sitemaps, robots rules for search and AI crawlers, page speed and asset hygiene, all enforced with a build-time check so regressions cannot ship.
- 04
Local search.
Google Business Profile optimization and posting, citation and name-address-phone cleanup, review generation systems, service-by-city page architecture.
- 05
Editorial content engine.
Research-backed guides, comparisons and reference pages written for the queries that convert, with internal linking and refresh cadence. Original work, checked for facts, never spun.
- 06
AI search visibility.
llms.txt, AI crawler access, citation-ready reference pages and tracking of where your brand appears in ChatGPT, Google AI Overviews, Perplexity and Copilot.
Who this is for
- Companies whose organic traffic dropped after a redesign, migration or agency change
- Local and regional service businesses competing for the map pack and page one
- Brands that want to be recommended by AI assistants, not just ranked by Google
Platforms
- Google Search Console
- Google Business Profile
- Bing Webmaster Tools
- IndexNow
- Ahrefs
- Semrush
- GA4
- Microsoft Clarity
- Schema.org
About seo & ai search.
- How long does SEO take to show results?
- Repairs show quickly. Redirect maps and title fixes usually move rankings inside weeks. New authority takes longer. We set expectations from your domain's current standing and report weekly on impressions, rankings and leads rather than promising a date.
- Can you help us show up in ChatGPT and Google AI answers?
- Yes. AI assistants cite pages that are crawlable, well-structured and factual. We open your site to AI crawlers, publish reference content they can quote, and track where your brand appears across the major assistants.
- Do you write the content or do we?
- We write it, with your subject-matter experts reviewing for accuracy. Every piece is original and fact-checked. We do not publish spun or unreviewed AI text under your name.
- We are in Austin. Do you only work locally?
- We are based in the Austin area and work with companies across the United States. Local search work is location-specific by nature; everything else is remote-first.
Let us look at your seo & ai search first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
t@theoryroad.com · (512) 222-7805