Selling on Amazon US From Mexico, Brazil and Latin America.

Yes, a Latin American company can sell on Amazon.com directly: you register a Seller Central account from your home country, get paid in your currency or into a US account, complete a US tax interview, and ship inventory into Fulfillment by Amazon through a customs broker. Founders search for it as vender en Amazon USA desde México, vender en Amazon Estados Unidos or, in Brazil, vender na Amazon EUA, and the steps are the same. This guide covers registration, payments and currency, the tax interview, US trademarks and Brand Registry, shipping into FBA, US English listings, Spanish-language search among US shoppers, and a first 90 days plan.

Two terms first. Seller Central is the account where third-party sellers list products, manage inventory and run ads on Amazon. FBA (Fulfillment by Amazon) means Amazon stores your stock in its US warehouses and handles picking, shipping, customer service and returns for those orders. For a broader view of the market beyond Amazon, see our page for Latin American brands entering the US.

Registering an Amazon.com seller account from Latin America.

Amazon accepts sellers from most Latin American countries, but the list of supported countries, documents and deposit methods changes, so start on the registration page in Seller Central rather than an old tutorial. You choose between the Individual plan, charged per item sold, and the Professional plan, which is $39.99 a month at the time of writing (check Amazon's current pricing) and is required for Brand Registry tools, most advertising and bulk listing. Every sale also carries a referral fee that varies by category, plus FBA fees if Amazon fulfills.

Registration asks for a passport or national ID, business registration details if you sell as a company, a bank or credit card statement showing your address, a chargeable credit card, a phone number and a bank account that can receive payments. Amazon commonly adds a video verification call and may verify your address. The most frequent reason accounts stall here is mismatched data: the company name spelled one way on the tax registration and another on the bank statement, or an address that differs by a suite number.

Mexican sellers should know that Amazon's North America unified account connects Amazon.com, Amazon.ca and Amazon.com.mx, so a seller already active in Mexico can often add the US store from the same account. Sellers in Brazil and elsewhere should check how Seller Central links marketplaces for their region before creating a second account, since duplicate accounts can trigger a policy review.

Payments and currency.

Amazon pays sellers on a regular disbursement cycle after holding a reserve, which is often larger for new accounts. There are three common ways to receive money from Amazon.com. Amazon Currency Converter for Sellers deposits in local currency to a bank in supported countries. An approved payment service provider such as Payoneer can receive US dollars and convert them. A US bank account, usually opened for a US entity, receives dollars directly.

Compare the exchange spread, not just the stated fee. Since freight, duties, warehousing and ads are mostly paid in dollars, many founders keep a dollar balance and convert only profit. Your accountant decides how dollar income is booked at home.

The US tax interview.

During setup, Seller Central runs a tax interview that collects an IRS form: usually a W-8BEN-E for a foreign company or a W-8BEN for a foreign individual, and a W-9 if you sell through a US entity. It determines whether Amazon must withhold US tax on any payments and what it reports to the IRS. Treaty claims depend on whether your country has an income tax treaty with the US, so do not tick a treaty box without advice.

There is no federal VAT in the US. States set sales tax, and marketplace facilitator laws make Amazon collect and remit sales tax on its sales in the states that have them, which today is nearly all states with a sales tax. Selling through your own US website is different: economic nexus rules can make a foreign seller responsible for collecting in states where it passes thresholds. Holding inventory in US warehouses can also raise questions about US income tax presence. These are questions for a US tax accountant, ideally one who works with foreign sellers.

US trademark and Brand Registry.

A trademark registered with IMPI in Mexico, INPI in Brazil or the SIC in Colombia protects you at home, not in the US. Amazon Brand Registry asks for a registered or pending trademark in the countries where you want to enroll, so the US store needs a USPTO filing. Since 2019, applicants domiciled outside the US must be represented at the USPTO by a US-licensed attorney. Ask your attorney whether a direct US application or an extension through the Madrid Protocol fits your situation, and file early, because examination takes months.

Brand Registry gives you A+ Content, a Brand Store, Sponsored Brands ads, Brand Analytics and tools to report counterfeits and hijacked listings. Amazon's IP Accelerator program connects sellers with vetted law firms and can grant earlier Brand Registry access while an application is pending. We walk through the enrollment itself in how to get Amazon Brand Registry.

Shipping into FBA through a customs broker.

Amazon will not act as your importer of record, and FBA warehouses will not receive freight with duties unpaid. Someone must be the importer of record: your foreign company registered as a nonresident importer, your US entity, or a provider that offers that service. You also need a customs bond, a licensed customs broker who classifies your products in the Harmonized Tariff Schedule and files the entry, and a freight forwarder. US tariffs changed repeatedly in 2025 and 2026, so get your classification and current duty treatment from your broker, not from a forum.

Duty-free de minimis treatment was suspended for all countries effective August 29, 2025, at the time of writing, so sending small parcels to customers or prep centers is no longer a cheap workaround. From Mexico, most freight moves by truck across the Texas border, often to a prep center or third-party logistics warehouse in Texas that labels cartons and forwards stock into FBA in smaller, well-timed shipments. Goods that qualify under USMCA origin rules may receive preferential treatment, which your broker confirms. From Brazil, Colombia and farther south, shipments usually move by ocean or air, and ocean freight requires an Importer Security Filing before loading.

US English listings and Spanish-language search.

Write Amazon.com listings in American English from scratch, with US units (inches, pounds, fluid ounces), US sizing and the words US shoppers use in search. A translated listing reads as foreign and usually misses the vocabulary buyers type. Titles, bullets, images with short English callouts, A+ Content and backend search terms all need the same care, and claims about health, origin or results must meet FTC rules.

Spanish still matters. The US Census counts more than 60 million Hispanic residents, and Amazon.com lets shoppers switch the site to Spanish. Check Brand Analytics for Spanish-language queries in your category, add the Spanish terms shoppers actually use to backend search terms, and test Spanish ads and landing pages outside Amazon. Vocabulary differs between Mexican, Caribbean and South American Spanish, so check terms against real US search data rather than your home market's usage.

A first 90 days plan.

The full launch sequence, including advertising budgets and inventory planning, is on our Amazon US launch page.

What usually goes wrong.

• Verification fails because the company name, address or bank details differ slightly across documents.
• The trademark is filed only at home, so Brand Registry and A+ Content wait months for a US filing.
• The first shipment stops at the border because no importer of record, customs bond or correct classification was arranged.
• Listings are translated from Spanish or Portuguese and miss the words US shoppers search for.
• Stock runs out in week six because reorder lead time from Latin America was planned like domestic replenishment.
• Backend search terms are stuffed with home-market Spanish that US shoppers never type.

Where Seller Central stops and the work begins.

Seller Central gives you the forms, listings tool, ads console and reports. It does not make your documents match, pick your importer of record, write US English copy, or connect inventory timing to ad spend. That coordination is most of the job.

We run our own Amazon Seller Central accounts with Brand Registry and have worked with Latin American companies entering the US, so we manage the account, listings, advertising and launch plan while coordinating with your US attorney, accountant, customs broker and logistics providers on the parts they own. This is the work our e-commerce and Amazon team does.