Marketing for brokerages, builders and real estate teams.
Portal traffic belongs to the portals. What a brokerage or builder can own is local authority: the neighborhood, school and market pages that buyers and sellers actually read, a profile that wins the map listing, and a brand that looks like the safest choice in town. Increasingly, that also means being the brokerage an AI assistant names when someone asks who to call.
Who we work with
- Independent brokerages
- Agent teams
- Custom and luxury home builders
- Land and ranch brokers
What we typically build.
- 01
Authority site.
City and neighborhood hubs, buyer and seller guides, team entity pages and a deep FAQ, all structured so search engines and AI assistants can read and cite them.
- 02
Listings integration.
IDX and MLS feeds kept intact, with lead capture on every page and a clean path to your CRM.
- 03
Local presence.
Google Business Profile optimization and posting, reviews, and citation cleanup across the platforms buyers check.
- 04
Builder lead engine.
Project galleries that sell, a bid or consultation form that lands in your CRM, and paid campaigns for lot and community launches.
Common questions.
- Can you help us show up in ChatGPT when people ask for a realtor?
- That is one of the most common questions we get from brokers now. Yes. AI assistants cite crawlable, factual, well-structured pages. We build those and track where your brand appears.
Growing a real estate & builders business? Start here.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.
t@theoryroad.com · (512) 222-7805