Affiliate programs designed by people who publish on the other side.
We sit on both sides of the affiliate table. We operate publishing properties that earn commissions from major networks, and we build programs for brands that want publishers sending them customers. That means we know what makes a publisher say yes, what a fair payout looks like, and how to tell real incremental revenue from coupon-site leakage.
Deliverables, not adjectives.
- 01
Program design.
Commission structure, cookie windows, attribution rules, publisher tiers, creative kit and terms that protect margin.
- 02
Network and platform setup.
Impact, CJ, Awin, Rakuten, Partnerize, Everflow or an in-house tracking platform, with postbacks and server-side conversion tracking verified end to end.
- 03
Publisher recruiting.
Target lists built from real referral data, outreach in a voice publishers respond to, onboarding and activation sequences.
- 04
Incrementality and fraud controls.
Baseline testing, coupon and cookie-stuffing rules, and reporting that separates new revenue from revenue you would have had anyway.
- 05
Program operations.
Monthly publisher communications, payout approvals, creative refreshes and quarterly program reviews.
Who this is for
- Consumer brands with a product publishers can recommend
- Lead-based businesses in lending, insurance, telehealth and home services
- Companies that have an affiliate program on paper and no one running it
Platforms
- Impact.com
- CJ
- Awin
- Rakuten
- Partnerize
- Everflow
- Amazon Associates
About affiliate & partnership programs.
- Which affiliate network should we use?
- It depends on who you want to recruit. Large content publishers live on Impact and CJ; performance and lead-gen publishers tend toward Everflow and direct deals. We recommend after looking at where your competitors' traffic actually comes from.
- How do you know the affiliate revenue is incremental?
- We baseline before launch, restrict coupon and cashback publishers by default, and run holdout tests where volume allows. The report you get shows new customers and revenue by publisher, not just tracked clicks.
Let us look at your affiliate & partnership programs first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
t@theoryroad.com · (512) 222-7805