Websites built to load fast, rank, and hand you the lead.
We build websites the way we build our own: a modern stack that loads in a fraction of a second, every page structured so search engines and AI assistants can read it, and forms that land in your CRM with attribution attached. Most rebuilds go from kickoff to a live beta within a day or two, then iterate with you until it is right. When the site goes live, you hold the domain, the hosting, the code and the analytics.
Deliverables, not adjectives.
- 01
Design and build.
Custom design from your brand assets, real photography over stock, mobile-first layouts, and copy written in your voice from the facts you give us.
- 02
Modern stack.
Next.js and React on Vercel for marketing sites and apps, headless Shopify for commerce, HubSpot CMS where your team lives in HubSpot, and clean WordPress migrations when that is the right call.
- 03
SEO built in.
Structured data graphs, per-page metadata, sitemaps, zero-404 redirect maps from the old site, and a build-time check that fails the deploy if a page ships without a title or description.
- 04
Lead plumbing.
Forms and estimate tools that post to HubSpot, GoHighLevel, JobNimbus, ArborGold or your CRM of record, notify the right person, and carry click IDs for attribution. Consent language for SMS and calling included.
- 05
Programmatic pages.
Service-by-city, product, location and directory pages generated from data, so a 30-page site can become a 300-page site without a content backlog.
- 06
Launch and handoff.
DNS cutover, analytics and Search Console setup, indexing submission, and a written access inventory so nothing lives in an agency's account.
Who this is for
- Companies on a template or an agency-hosted site they do not fully control
- Businesses whose current site is slow, thin, or invisible to search
- Product brands that need a storefront that converts and a catalog that scales
Platforms
- Next.js
- React
- Vercel
- Shopify
- HubSpot CMS
- WordPress
- Supabase
- Stripe
- Resend
About web design & development.
- How long does a website take?
- A first beta usually lands within a few days of kickoff, sometimes the same day. From there we iterate on design and copy with you. Most marketing sites are live inside three to four weeks; larger builds with commerce or portals run longer and are scoped in phases.
- Who owns the site when it is done?
- You do. Domain, hosting, code, analytics and every credential are in your accounts. We can maintain it on a retainer, but you are never locked in.
- Will we lose our rankings when we relaunch?
- Not if the migration is done properly. We map every existing URL to its new home before launch, preserve pages that still rank, and verify Search Console after cutover. Losing rankings on a relaunch is the most common problem we are hired to fix.
- Can you work inside HubSpot or Shopify?
- Yes. We build on HubSpot CMS for teams that run their business there, and on headless Shopify for product brands that want a faster, custom storefront with Shopify handling checkout.
Let us look at your web design & development first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
t@theoryroad.com · (512) 222-7805