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Capabilities / Web Design & Development

Websites built to load fast, rank, and hand you the lead.

We build websites the way we build our own: a modern stack that loads in a fraction of a second, every page structured so search engines and AI assistants can read it, and forms that land in your CRM with attribution attached.

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.

Most rebuilds reach a live beta within a day or two of kickoff, then we iterate with you until it is right. At launch you hold the domain, the hosting, the code and the analytics.

What is included

Deliverables, not adjectives.

  1. Design and build.

    Custom design from your brand assets, real photography over stock, mobile-first layouts, and copy written in your voice from the facts you give us.

  2. Modern stack.

    Next.js and React on Vercel for marketing sites and apps, headless Shopify for commerce, HubSpot CMS where your team lives in HubSpot, and clean WordPress migrations when that is the right call.

  3. SEO built in.

    Structured data graphs, per-page metadata, sitemaps, zero-404 redirect maps from the old site, and a build-time check that fails the deploy if a page ships without a title or description.

  4. Lead plumbing.

    Forms and estimate tools that post to HubSpot, GoHighLevel, JobNimbus, ArborGold or your CRM of record, notify the right person, and carry click IDs for attribution. Consent language for SMS and calling included.

  5. Programmatic pages.

    Service-by-city, product, location and directory pages generated from data, so a 30-page site can become a 300-page site without a content backlog.

  6. Launch and handoff.

    DNS cutover, analytics and Search Console setup, indexing submission, and a written access inventory so nothing lives in an agency's account.

Who this is for

  • Companies on a template or an agency-hosted site they do not fully control
  • Businesses whose current site is slow, thin, or invisible to search
  • Product brands that need a storefront that converts and a catalog that scales

Platforms

  • Next.js
  • React
  • Vercel
  • Shopify
  • HubSpot CMS
  • WordPress
  • Supabase
  • Stripe
  • Resend
Platforms

Where we run web design & development.

All platforms
Perspectives

Reading on web design & development.

All perspectives

  1. Google Ads Website Call Conversions at Zero: Causes and Fixes.

    Paid Media · 10 min read

    When the calls from website column reads zero but the phone keeps ringing, the tag is usually fine and something else on the page got to the phone number first. Here is the order we check it in.

    View

  2. Do US Websites Need a Cookie Banner? The State-by-State Answer.

    Systems & Integration · 11 min read

    Clients ask it, our own team asks it, and it matters most on paid landing pages where a banner costs leads. Here is what US state laws, European law and Google actually require, and the setup we use.

    View

  3. AI Assistant Referrals Across 31 Websites: The 2026 Numbers.

    Research · 10 min read

    We pulled 90 days of GA4 data from every website Theory Road owns and operates. AI assistants sent 10,194 sessions, one for every 4.2 Google visits. Here is where it came from, which kinds of pages earn it, and how to see it on your own site.

    View

  4. Interior Design Website Ideas: What to Include, Page by Page.

    Lead Generation · 10 min read

    The interior design websites that book whole-home clients are not the prettiest ones. They answer what it costs, how it works and whether you have done a home like mine. Here is what to include, page by page.

    View

  5. How Much Does a Website Cost? An Austin Web Design Company Guide.

    Agency Guide · 10 min read

    The price of a website in Austin comes down to a handful of decisions you can control. Here is what drives the cost, how the three kinds of providers differ, and how to read a proposal.

    View
Questions

About web design & development.

How long does a website take?
A first beta usually lands within a few days of kickoff, sometimes the same day. From there we iterate on design and copy with you. Most marketing sites are live inside three to four weeks; larger builds with commerce or portals run longer and are scoped in phases.
Who owns the site when it is done?
You do. Domain, hosting, code, analytics and every credential are in your accounts. We can maintain it on a retainer, but you are never locked in.
Will we lose our rankings when we relaunch?
Not if the migration is done properly. We map every existing URL to its new home before launch, preserve pages that still rank, and verify Search Console after cutover. Losing rankings on a relaunch is the most common problem we are hired to fix.
Can you work inside HubSpot or Shopify?
Yes. We build on HubSpot CMS for teams that run their business there, and on headless Shopify for product brands that want a faster, custom storefront with Shopify handling checkout.

Other services

Work with us

Let us look at your web design & development first.

Send a short brief. We will come back within one business day with what we would fix first and what it would take.

t@theoryroad.com

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.