Marketing, websites and systems built for real estate brokerages.
A brokerage does not win on listings alone; every competitor has the same MLS feed.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
It wins when a buyer or seller searching a city, a neighborhood, or a question about the market finds the brokerage first, in search results and in the answers the major AI platforms give. We have taken a brokerage from a platform template to a thirty-page authority site with city hubs, neighborhood pages, a long-form FAQ, team entity pages, and a full schema graph, with the IDX left intact. We run the local search, reviews, and paid media that bring the traffic, and we wire the site into the CRM so every lead is followed up in minutes, not days.
Questions this page answers
- Who is the best marketing agency for a real estate brokerage
- Will a new website help my brokerage show up in AI search answers
- Real estate brokerage website design with IDX
- SEO for real estate brokerages
- How do I get my agents' pages to rank
- Follow Up Boss and kvCORE integration with my website
Where growth is won or lost in real estate.
A brokerage sells two things at once: transactions to consumers and a place to hang a license to agents. Its revenue is agent count times production times the split, so every conversation about growth is really about recruiting producers and keeping them fed. The listing cycle drives the calendar. A seller consult takes a comparative market analysis, a presentation, and a drive across town; the listing agreement follows or it does not; then thirty to forty five days from contract to close. Buyer work runs longer and pays only at the end, which is why agents chase listings and why a brokerage that produces listing appointments keeps its best people.
Inventory shows up in spring, closings peak in summer, and the phone slows in December, but the leads never stop, and that is where money is lost. A form fill on Saturday afternoon reaches an agent who is at a showing, a portal lead was sold to three other brokerages, and follow up depends on who feels like checking the CRM. Prior vendors sold the brokerage a franchise template with an IDX bolted on, Meta lead forms nobody called, and a lead vendor whose domain the brokerage never owned. Recruiting was left to the broker's personal network, which stops working the year the broker gets busy.
We run the brokerage as two funnels on one site. For consumers, city and neighborhood pages, seller tools, and agent entity pages bring the search and AI answer traffic, and every lead hits an agent's phone within minutes with the property and page attached. For agents, a recruiting section that shows the lead flow, the brand, and the tools, with an application that goes straight to the broker. Reviews run on closing day, the sphere hears from the brokerage on anniversaries, and the report shows appointments and closings by source rather than form counts. The IDX stays; we build authority around it.
The problems we fix in real estate brokerages.
The platform site is a template with your logo on it
Thousands of brokerages run the same hosted theme with the same thin pages. Search engines and AI answers have no reason to prefer one over another, and some platforms block AI crawlers by default, so the brokerage is invisible where buyers now ask.
No pages for the places you actually sell
Buyers search by city, neighborhood, and school zone. A brokerage with one homepage and an IDX search has nothing to rank for those queries, so the portals and the national franchises take the traffic and resell it back as leads.
Agents are invisible as entities
An agent's page is often a headshot and a phone number. Without structured data, bios, transaction focus, and reviews, neither search engines nor AI platforms can connect the agent to the areas and property types they actually work.
Leads leak between the site and the CRM
Form fills, IDX registrations, and portal leads land in different places. Follow-up depends on who checked which inbox, and speed-to-lead, the single biggest driver of conversion, is left to chance.
Web, marketing, creative and systems for real estate brokerages.
Built on your accounts, wired into the tools your team already runs, and measured to booked work.
- City hubs
- Neighborhood pages
- Home value and seller page
- Buyer guide and financing
- Listing search with IDX intact
- Agent roster and agent pages
- Join our brokerage
- Market reports
Each page answers one intent, carries one call to action, and lands the lead in your CRM with the page attached.
Websites and digital product.
A thirty-page-plus structure with city hubs, neighborhood pages, buyer and seller guides, and a long-form FAQ, each page built around what people actually search and ask, with the existing IDX kept intact.
- City and neighborhood pagesPages with real local content, housing stock, price context, commute, schools, and links to live listings, built to rank and to be quoted when someone asks an AI platform about moving there.
- Team and agent entity pagesEach agent gets a page with bio, service areas, property focus, credentials, and reviews, marked up as a Person entity connected to the brokerage so search and AI systems understand who does what.
- Schema graph and llms.txtA connected structured-data graph covering the organization, offices, agents, service areas, FAQ, and reviews, plus an llms.txt file and open crawler rules so AI platforms can read and cite the site.
- Lead capture that respects the buyerHome value requests, buyer consultations, and listing alerts with short forms, instant confirmation, and routing to the right agent, tracked so the brokerage knows which pages produce clients.
- Google Search on seller intentAlways on; budget up from January through May
- Meta for listings and open housesPer listing; three days before each open house
- Google Business Profile for office and agentsAlways on; posts weekly, review requests on closing day
- Closing day reviewsDay of closing, reminder at day three
- Email to sphere and past clientsMonthly market report; anniversary and yearly check in
- Agent recruitingAlways on; pushes after tax season and at year end
Demand, search and reputation.
We build for the question buyers now ask us directly: will this help us show up in AI answers. Entity pages, FAQ, schema, and open crawling rules are the method, and we track citations across the major AI platforms.
- Local search and Google Business ProfileOffice profiles, agent profiles, categories, posts, and a review program that runs at closing, so the brokerage and its agents appear in the map pack for the areas they serve.
- Search content programMonthly city, neighborhood, and market-question content written for buyers and sellers, interlinked into the hubs so authority compounds instead of scattering across a blog nobody reads.
- Paid media for listings and sellersGoogle Ads on seller-intent searches and Meta campaigns on new listings and open houses, with tracking through to the CRM so cost per appointment, not cost per click, is the number reviewed.
- Reviews and reputationA closing-day review flow for Google and Zillow, response handling, and review markup on agent pages, since reviews are the trust signal both people and AI platforms weigh most.
- Listing and lifestyle photography directionShot lists for neighborhoods, offices, and the team, so city pages show the actual streets and the brand is not built on stock images of houses in another state.
- Listing presentation and seller collateralA listing presentation, pre-listing packet, and buyer guide designed to match the site, so what a seller sees in their living room matches what they found online.
- Video for agents and neighborhoodsShort neighborhood tours and agent introductions produced on a repeatable format, posted on the brokerage's own channels so followers and reach grow on visible posts.
Brand, photography and collateral.
Logo, type, color, and templates that hold up across yard signs, listing presentations, agent social, and the site, so a growing team looks like one company instead of forty freelancers.
Comes in from
- Website forms
- Tracked calls
- Ads and LSA
- Google Business Profile
Lands in
- kvCORE (BoldTrail)
- Follow Up Boss
- Lofty
Comes back as
- Per-source attribution
- Automated follow-up
- One weekly scoreboard
Built to your system of record, not around it. Nothing is re-keyed by hand.
Integration, automation and data.
Site forms, IDX registrations, and portal leads flow into kvCORE, Follow Up Boss, or Lofty with source, page, and property attached, deduplicated against existing contacts and assigned by round-robin or area.
- Speed-to-leadNew leads trigger an SMS and a call to the assigned agent within minutes, with escalation if nobody responds, so the brokerage stops losing buyers who also filled out three other forms.
- IDX kept intactWe build the authority site around the existing IDX Broker or iHomefinder integration rather than replacing it, so saved searches, listing alerts, and agent workflows keep working through the redesign.
- Attribution and reportingCall tracking, form tracking, and CRM stages joined into one report showing which pages, campaigns, and agents produce appointments and closings, not just traffic and form counts.
- Transaction and document automationsTriggers from CRM stages into DocuSign and the transaction stack, plus post-closing review requests and anniversary follow-ups that run without an agent having to remember them.
What a great real estate website contains.
The pages that do the selling for this kind of company, and what each one has to do to turn a visit into a call.
City hubs
One authoritative page per city served, with housing stock, price context, commute, schools, and live listings, the page a search engine or AI answer cites for moving there.
Neighborhood pages
Pages under each hub for the neighborhoods buyers actually name, linked to listings and the agents who work them, so long tail searches land on the brokerage.
Home value and seller page
A seller page with an instant value request, the listing process, and what the brokerage does to market a home, which produces the listing appointments agents stay for.
Buyer guide and financing
A step by step buying guide, preferred lender introductions, and a buyer consultation request, capturing buyers early enough to earn representation before they call a listing agent.
Listing search with IDX intact
The existing IDX search, saved searches, and alerts kept working inside the new structure, with registration routed to the CRM with the property attached.
Agent roster and agent pages
Every agent as a Person entity with bio, areas, property focus, transactions, reviews, and contact, connected to the brokerage so search and AI systems credit the right person.
Join our brokerage
A recruiting page that shows the split philosophy, lead flow, training, and tools, with an application to the broker, treated as a conversion path and tracked like one.
Market reports
Monthly local market updates by city, written for people and marked up for machines, which give the sphere a reason to open email and agents a reason to share.
Sold gallery and reviews
Recent closings with photos and a review from the client, marked up as reviews, because proof of closed transactions is the trust signal buyers, sellers, and recruits weigh.
Where the demand comes from, and when.
The tools real estate brokerages already run on.
We build to your system of record rather than around it. Leads, calls, jobs and revenue land where your team already works, with the attribution attached.
kvCORE (BoldTrail)
Lead routing, source tagging, and website forms mapped into pipelines and smart campaigns.
Follow Up Boss
Site and portal leads with page and property context, assignment rules, and speed-to-lead triggers.
Lofty
Form and IDX registrations connected to Lofty pipelines with attribution preserved.
IDX Broker
Kept intact through the rebuild; listing pages and registrations linked into the new site structure.
iHomefinder
Search, alerts, and saved searches preserved while authority pages are built around them.
HubSpot
For brokerages running HubSpot, deal stages, sequences, and reporting wired to the site.
DocuSign
Stage-based triggers so agreements go out when a deal moves, not when someone remembers.
Google Business Profile
Office and agent profiles, posts, categories, and a closing-day review flow.
What we run the account by
Cost per appointment by source.
Cost of a listing appointment or buyer consultation from each channel, which is the number that decides where next month's budget goes.
Speed to lead.
Median minutes from a form fill or registration to a human agent contact. Buyers fill out several forms; the fastest response wins.
Appointment to signed rate.
Share of listing appointments that become signed listings and buyer consults that become agreements, tracked by agent and by lead source.
Closings from brokerage generated leads.
Share of closed transactions that started with a brokerage lead rather than an agent's sphere, the proof that recruiting on lead flow is real.
Net agent count and production per agent.
Recruits minus departures each quarter, and closed volume per agent, which together tell the broker whether the company is growing or churning.
Rules we respect
Fair Housing in ads and copy.
Housing ads run under platform special category limits, and page copy cannot steer by protected class, describe a neighborhood's people, or imply preference in any listing.
License and team advertising rules.
State rules require the brokerage name, and often the license number, on every ad and page, with team names and agent advertising subject to the broker's supervision.
MLS and IDX display rules.
Listing data carries attribution, refresh, and display requirements set by the MLS, and building pages around the IDX must keep those rules intact through the redesign.
TCPA and buyer agreement disclosures.
Texting and calling leads needs documented consent and a Do Not Call check, and buyer representation now requires written agreements before touring, which intake should reflect.
The real estate playbook.
Audit visibility and lead flow.
We check how the brokerage appears in search, the map pack, and AI answers for its cities and neighborhoods, then trace a test lead from form to agent. Crawler blocks, thin pages, and routing gaps become the priority list.
Fix the foundation.
Robots and crawler rules, schema, Google Business Profile, review flow, and CRM routing are corrected first, because they are cheap to fix and they cost visibility and leads every day they stay broken.
Build the authority site.
City hubs, neighborhood pages, agent entity pages, FAQ, and the schema graph are built around the existing IDX, launched with redirects mapped so nothing that ranked is lost in the move.
Run and compound.
Monthly content, paid media on seller intent, reviews, and AI-citation tracking, reported against appointments and closings, with the site and CRM adjusted as the data comes in each month.
- Strategy and brandwe lead it or back your team
- Paid mediamanaged day to day
- Search and AI visibilityrun and reported monthly
- Websites and hostingbuilt, hosted and cared for
- CRM and lead systemsrun for you or with you
- Creative and contentproduced in-house
Fully managed, alongside your team, or built and handed off. Month to month after the initial term.
Why real estate brokerages choose us.
We have taken a brokerage from a hosted template to a full authority site with city hubs, agent entities, a long-form FAQ, and a connected schema graph, without breaking the IDX. The method on this page is the one we used.
- We build the systems, not just the pageskvCORE, Follow Up Boss, IDX, call tracking, and speed-to-lead are engineering problems. We do that work in house, so the site and the CRM are designed together instead of stitched together later.
- We run our own properties on the same playbookTheory Road operates its own content and directory sites and depends on search and AI visibility for revenue, so the structured data and content methods we bring to a brokerage are proven on our own properties first.
Reading for real estate brokerages.
- Systems & Integration · Takeaway
Lofty CRM is an all-in-one real estate platform, formerly called Chime, that combines an IDX website, lead capture, a CRM, automated Smart Plans and AI assistant features for teams and brokerages.
Systems & Integration · 11 min read
Lofty CRM Review: Features, Fit and How to Set It Up Right.
Lofty, formerly Chime, bundles an IDX website, CRM, automation and AI assistant features into one real estate platform. Here is what it does well, where it fits against kvCORE and Follow Up Boss, and how to wire it so closed deals trace back to source.
Read - Systems & Integration · Takeaway
Follow Up Boss takes leads four ways: native integrations, lead parsing from forwarded emails, connector tools and its Open API, and the API is the most reliable path for custom sources.
Systems & Integration · 11 min read
Follow Up Boss Integrations: Connect Every Lead Source Right.
Follow Up Boss is only as good as the leads flowing into it. Here is how each integration path works, how to connect forms, ads, IDX sites and dialers, and how to send closed deals back to the ad platforms.
Read - Lead Generation · Takeaway
Speed to lead software should dial the rep first, whisper the lead's name and source, and bridge to the prospect on answer; never dial the prospect with nobody ready.
Lead Generation · 9 min read
Speed to Lead Software: How to Build a Rep-First Call System.
We built a speed-to-lead system that calls the rep inside seconds of a form submission, whispers who the lead is, bridges the two and falls back to text. Here is the design, the build-or-buy decision, the CRM wiring, the metrics and the mistakes.
Read
Hiring an agency for a real estate business.
- Will a new website help my brokerage show up in AI search answers?
- It can, if it is built for it. AI platforms cite sites with clear entities, specific local content, structured data, and open crawler access. Many hosted brokerage platforms block AI crawlers by default and offer thin pages, so the brokerage cannot be cited. We build city, neighborhood, agent, and FAQ pages with a full schema graph and llms.txt, then track where the brokerage is mentioned.
- Do we have to give up our IDX to redesign the site?
- No. We build the authority site around your existing IDX Broker, iHomefinder, or platform IDX so listing search, saved searches, and alerts keep working. The new pages link into live listings, registrations still flow to your CRM, and agents keep their workflows through the switch.
- How do you connect the website to kvCORE or Follow Up Boss?
- Every form, IDX registration, and call is sent into the CRM with source, page, and property attached, deduplicated against existing contacts, and assigned by your rules. We add speed-to-lead triggers so the agent is texted and called within minutes, and we report on which pages and campaigns produce appointments.
- What does a real estate brokerage marketing program cost?
- It depends on the number of markets, agents, and whether the site needs rebuilding. A typical engagement starts with an audit, then a site and systems build, then a monthly program covering content, local search, reviews, and paid media. We scope each piece separately so a brokerage can start with the foundation and add the rest.
- Who is the best marketing agency for a real estate brokerage?
- Choose a firm that can show you the method: how pages are structured, how leads are routed, how AI visibility is measured. Brokerage marketing is a search and systems problem more than a branding problem. We have built this type of site and wired these CRMs, and we run our own properties on the same approach.
Let’s grow your real estate business.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.