Marketing, websites and systems built for med spas and aesthetic clinics.
A med spa lives on consults booked and consults kept. The treatments are elective, the buyer researches for weeks, and the practice that answers first with a real appointment wins her. Growth stalls when the website looks like a menu, the ad accounts get flagged for health policy violations, and the front desk cannot keep up with inquiries from five channels. We build the whole path: a site that books directly into your practice software, paid media written to Meta and Google health policies, review and membership programs that keep patients coming back, and a CRM that follows up on every consult request within minutes. We have built for aesthetic practices before, so the compliance questions come answered rather than discovered mid-campaign.
Questions this page answers
- Who is the best marketing agency for a med spa
- Med spa website design that books consultations
- Aesthetic clinic marketing that passes Meta and Google health ad policies
- Dermatology practice marketing agency for cosmetic services
- Plastic surgery practice lead generation and consult booking
- How do we get more med spa reviews without violating HIPAA
Get a plan for your med spas and aesthetic clinics business.
- A senior operator reads it and replies within one business day.
- You get a written point of view on where to start, not a sales sequence.
- Everything we build stays in your name. Month to month after the first term.
Rather talk? (512) 222-7805
Where growth is won or lost in med spa.
An aesthetic patient does not walk in cold. She has read about a treatment for weeks, compared providers on social, checked reviews and looked at prices on three sites. When she finally submits a consult request, usually from her phone in the evening, she has often sent one to a competitor too. The first practice to text back with a real appointment slot gets the consult. The consult itself is the sale: a provider's time, sometimes a complimentary treatment, and the plan that turns one visit into a series and, ideally, a membership.
Revenue is lost in three places. Consult requests sit unanswered while the team treats patients, and a meaningful share never books. Ad accounts get restricted over a body image or a line of copy, and the pipeline goes dark for a week during an appeal. And the schedule fills with discount seekers who never return, because no one built the recall and membership follow-up. Prior vendors usually sold a pretty website with a third-party booking link, or a social package with attractive content and no attribution, and neither could say what a booked consult cost.
We build the practice's patient path end to end. The site answers cost, candidacy and provider questions and books directly into the practice software. Ads and creative are built to the health policies of each platform before launch. Every consult request triggers a text and a callback inside minutes. Reviews, recall and memberships run as automated programs tied to the visit record, and reporting comes from the practice system: cost per booked consult, show rate and revenue by source. The front desk gets fewer interruptions and a fuller schedule.
The problems we fix in med spas and aesthetic clinics.
Consults leak between click and chair.
Inquiries arrive by web form, direct message, text and phone. The front desk is treating patients, so replies go out hours later and the prospect has booked elsewhere. The ad spend was real; the appointment never happened.
Ad accounts get flagged.
Before-and-after images, body-focused copy and personal attribute targeting trip Meta and Google health policies. Campaigns pause mid-month, accounts get restricted, and whoever set them up is not around to appeal.
The website is a treatment menu.
Pages list every injectable and device with no path to a decision. No pricing framework, no financing, no provider credibility, and a booking button that opens a third-party portal the patient abandons.
Discounting replaces retention.
Flash sales fill the schedule and train patients to wait for the next one. Memberships, packages and recall campaigns that would smooth revenue never get built because nobody owns the follow-up.
Web, marketing, creative and systems for med spas and aesthetic clinics.
Built on your accounts, wired into the tools your team already runs, and measured to booked work.
- Treatment pages by concern and by service
- Provider profiles
- Pricing and financing
- Membership program
- Before-and-after gallery
- Consult request and online booking
- Reviews and patient stories
- Specials and seasonal events
Each page answers one intent, carries one call to action, and lands the lead in your CRM with the page attached.
Websites and digital product.
Each treatment gets a page built around the patient's questions: is this for me, what does it cost, what does it feel like, who performs it. Real photos of the space and providers, and a clear next step.
- Booking wired to practice softwareConsult requests and appointments flow into your practice management system with the right provider, room and duration, so the site books the way the front desk would.
- Provider and credential pagesInjectors, nurses and medical directors with licenses, training and a personal voice. Patients choose people, and search engines reward the expertise signals on these pages.
- Pricing, financing and membershipA pricing framework that shows ranges and packages, financing options explained plainly, and membership tiers with a signup that creates the recurring plan automatically.
- Speed and mobile flowMost aesthetic research happens on a phone at night. Fast pages, a persistent book button and a consult form that takes under a minute to complete.
- Google Search by treatmentAlways on, budgets shifted by treatment season
- Meta prospecting and retargetingAlways on, creative refreshed monthly
- Google Business Profile and local SEOAlways on, posts and photos weekly
- Review requests after visitsAfter every appointment
- Email and SMS recallMonthly, plus per-treatment timing
- Referral and membership programsAlways on, promoted quarterly
Demand, search and reputation.
Campaigns by treatment and intent, with landing pages that answer cost and candidacy questions, negative lists that block clinical and insurance searches, and call tracking on every ad.
- Meta campaigns built to policyCreative and targeting designed to pass health and personal attribute rules the first time, with retargeting to consult page visitors and lookalikes built from your best patients.
- Local SEO and Google Business ProfileTreatment-level content, provider profiles and listing management so the practice ranks in the map pack and for the long questions patients ask before booking.
- Review program with consentRequests sent after visits through your practice software, worded so patients share what they choose, with responses that never confirm a patient relationship.
- Retention and recallEmail and SMS sequences for treatment intervals, membership renewals and seasonal cycles, so the schedule fills from existing patients before new ad dollars are spent.
- Brand for a medical practice that feels like a spaA visual system that signals clinical credibility and comfort at once, with typography, palette and photo direction that hold up on the site, the door and the treatment room.
- Photography and video directionShot lists for the space, the providers and treatment demonstrations, plus a consent and release process for any patient imagery before it is ever used.
- Provider voice and contentInterviews turned into treatment explainers, FAQs and short video, in the provider's own words, so the practice's expertise reads as human rather than clinical boilerplate.
- Print and in-room collateralMenus, membership cards, aftercare sheets and referral cards designed in the same system so the visit reinforces the brand the ads promised.
Brand, photography and collateral.
A visual system that signals clinical credibility and comfort at once, with typography, palette and photo direction that hold up on the site, the door and the treatment room.
- Photography and video directionShot lists for the space, the providers and treatment demonstrations, plus a consent and release process for any patient imagery before it is ever used.
- Provider voice and contentInterviews turned into treatment explainers, FAQs and short video, in the provider's own words, so the practice's expertise reads as human rather than clinical boilerplate.
- Print and in-room collateralMenus, membership cards, aftercare sheets and referral cards designed in the same system so the visit reinforces the brand the ads promised.
Comes in from
- Website forms
- Tracked calls
- Ads and LSA
- Google Business Profile
Lands in
- Aesthetic Record
- Zenoti
- Boulevard
Comes back as
- Per-source attribution
- Automated follow-up
- One weekly scoreboard
Built to your system of record, not around it. Nothing is re-keyed by hand.
Integration, automation and data.
Every consult request triggers an instant text and a callback task, with reminders until a booking is set, and a report of what happened to each inquiry.
- Practice software integrationForms, bookings and lead sources written into Aesthetic Record, Zenoti, Boulevard or Mindbody, so marketing attribution lives where the chart and the charge do.
- Two-way texting and remindersConfirmation, reminder and reschedule flows through Podium or Weave that cut no-shows and keep the front desk out of phone tag with patients.
- Membership and package automationRecurring billing, renewal reminders and usage tracking connected to the booking system so members book their included treatments on schedule.
- Attribution reportingCost per booked consult, show rate and revenue by source, pulled from the practice software rather than from ad platform estimates.
What a great med spa website contains.
The pages that do the selling for this kind of company, and what each one has to do to turn a visit into a call.
Treatment pages by concern and by service.
Both entry points: what a patient wants to fix and the treatment name they searched, each with cost, candidacy, what to expect and a book button.
Provider profiles.
Injectors, aestheticians and the medical director with credentials, training, philosophy and a personal photo, the pages patients read before choosing.
Pricing and financing.
Ranges, packages and financing partners explained plainly, so the price question is answered before the consult and the consult converts.
Membership program.
Tiers, included treatments and savings laid out with a signup that creates the recurring plan in the practice software.
Before-and-after gallery.
Consented images organized by treatment and provider, with the consent and disclosure language the state board and the platforms require.
Consult request and online booking.
A short form or live scheduler wired to the practice software, with the speed-to-lead text firing the moment it is submitted.
Reviews and patient stories.
Aggregated reviews and first-person stories shared with written consent, kept separate from any medical detail the practice holds.
Specials and seasonal events.
A single page for current offers and open-house events, with codes that attribute bookings and expire automatically.
Aftercare and patient resources.
Post-treatment instructions and FAQs that reduce front desk calls and give search engines the depth signals that rank treatment content.
Where the demand comes from, and when.
The tools med spas and aesthetic clinics already run on.
We build to your system of record rather than around it. Leads, calls, jobs and revenue land where your team already works, with the attribution attached.
Aesthetic Record.
Consult requests, bookings and lead source written to the patient record with photo consent status.
Zenoti.
Online booking, memberships and marketing attribution connected to the site and CRM.
Boulevard.
Booking widget, client records and campaign source tracking for salon-style aesthetic practices.
Mindbody.
Service and membership booking synced with the site and the follow-up automations.
Podium.
Review requests, two-way texting and web chat routed to the front desk.
Weave.
Phone, texting and reminders tied to the schedule so missed calls get a text back.
GoHighLevel.
Lead pipeline, speed-to-lead automation and retention sequences running behind the practice software.
Meta Ads and Google Ads.
Conversion tracking from booked consults, with policy-compliant campaign structure and creative review.
What we run the account by
Cost per booked consult.
The number that reflects the whole path, from ad through follow-up, and the one we run the account by.
Consult show rate.
Booked consults that actually arrive, tracked by source, because a cheap lead that never shows costs the provider's time.
Consult to treatment conversion.
Share of consults that become a paid plan, the measure of whether the site sets expectations correctly.
Inquiry response time.
Minutes from consult request to first human or automated reply, the biggest controllable lever in aesthetics.
Membership and repeat revenue share.
Revenue from members and returning patients versus first visits, the signal that retention programs are working.
Rules we respect
HIPAA in marketing systems.
Forms, CRM and texting vendors under business associate agreements, no health details sent to ad pixels, and reviews answered without confirming care.
State medical board advertising and good-faith exams.
Ads and pages follow the state's rules on who may advertise treatments, supervision language and the exam required before injectables.
Meta and Google health ad policies.
No personal attribute targeting or copy, restricted imagery kept off ads, and landing pages with the disclosures each platform requires.
Photo consent and FTC endorsement rules.
Before-and-after images and patient stories used only with written consent, and any incentive for a review disclosed and platform-compliant.
The med spa playbook.
Audit the patient path.
We walk the path from search to chair: site, ad accounts and policy history, practice software setup, front desk response time and review flow, then rank the fixes by booked consults gained.
Fix follow-up and compliance first.
Wire speed-to-lead on existing inquiries, repair conversion tracking, clean listings and rebuild ad creative to policy. Consult volume usually moves before the new site launches.
Build the site and systems.
Ship the treatment pages, provider profiles, pricing and membership flows, booking integration and attribution reporting, with the front desk trained on the new process before launch.
Run and retain.
Operate search and social by treatment season, run recall and membership campaigns, review cost per booked consult and show rate monthly, and add treatments as the practice grows.
- Domains and DNSregistered to you
- Ad accountsyour billing, our access
- Analytics and trackingyour property
- Code and hostingyour repository
- CRM and datayour system of record
- Documentationhow it all runs
Month to month after the initial term. We earn the next engagement rather than lock in this one.
Why med spas and aesthetic clinics choose us.
Health ad rules, medical board advertising standards and photo consent are not footnotes in aesthetics. We build campaigns and sites that clear them the first time, which keeps your accounts running.
- We build into your practice softwareBooking, attribution and follow-up live inside the system your staff already uses. Our developers integrate with the platforms aesthetic practices run on rather than adding another login.
- Retention is part of the planWe have built and operated our own brands, so we treat memberships, recall and reviews as revenue systems rather than afterthoughts, and we measure the practice on booked and kept consults.
Reading for med spas and aesthetic clinics.
- Lead Generation · Takeaway
A lead is a depreciating asset: its value drops sharply the longer you wait to make contact, and studies consistently show the steepest drop-off in the first minutes and hours.
Lead Generation · 15 min read
Speed-to-Lead: Why the First Five Minutes Decide Your ROI.
You can win the auction for a lead and still lose the deal in the time it takes to answer an email. Here is the math, the mechanics, and the system that fixes it.
Read - Local SEO · Takeaway
Reviews are both a top map-pack ranking factor and the deciding factor for the human choosing you over the next listing.
Local SEO · 14 min read
How to Get More Google Reviews (the Right Way).
Reviews are the single highest-leverage asset a local business owns. Here is the honest, repeatable system for earning more of them without breaking a single Google rule.
Read - Paid Media · Takeaway
Browser tracking is incomplete, so the Conversions API is a prerequisite, not an upgrade.
Paid Media · 10 min read
What a Facebook Ads Agency Does Now.
Tracking restrictions changed the job. Here is what running a Meta account well looks like now, and the questions that separate a real agency from a dashboard.
Read
Hiring an agency for a med spa business.
- Who is the best marketing agency for a med spa?
- Look for a firm that can show how it handles health ad policies, HIPAA in marketing systems, and booking integration with your practice software, and that measures itself on booked consults rather than clicks. Ask what happens to a consult request at nine at night. We have built for aesthetic practices and answer those questions in the first meeting.
- Can you run Meta and Google ads for aesthetic treatments without getting flagged?
- Yes, when the creative, targeting and landing pages are built to the platforms' health and personal attribute rules from the start. That means no before-and-after imagery in ads where it is prohibited, no copy implying the viewer has a condition, and landing pages with the required disclosures. We keep an appeal process documented for the occasional false flag.
- Does a med spa website need to be HIPAA compliant?
- The marketing site itself is not a covered system, but anything that collects health information, including consult forms asking about treatment history, must be handled correctly: encrypted storage, a business associate agreement with the form and CRM vendors, and no health details passed to ad platforms through tracking pixels. We configure all of that.
- How do you get more reviews for an aesthetic clinic?
- A request goes out after each visit through your practice software or a texting platform, timed for when the patient is happy with the result. The wording invites them to share what they choose. Responses thank the reviewer without confirming treatment details. Done consistently, this produces steady review volume and protects patient privacy.
- What should a plastic surgery practice expect from marketing for cosmetic procedures?
- Longer research cycles and higher ticket sizes than a med spa, so the content has to educate: procedure pages, surgeon credentials, recovery timelines and financing. Search captures intent, retargeting keeps the practice present over weeks, and consult follow-up is disciplined. Reporting tracks cost per booked consult and per scheduled procedure, not raw leads.
Let’s grow your med spa business.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.
t@theoryroad.com · (512) 222-7805