Marketing, websites and systems built for electrical contractors.
Electrical contracting sells on credentials and capability.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
A general contractor bidding a tenant build-out, a plant manager with failing switchgear, and a homeowner planning a custom build all ask the same thing first: are you licensed, who is the master electrician, and have you done this before. The site has to answer with the license number, the projects and the people, the ads have to carry the license the way state rules require, and the bid request has to land in a pipeline the estimator actually works. We have built for electrical contractors across commercial, industrial and custom residential work, including bid forms wired into the CRM and project galleries that win the next job. This page explains how we do it.
Questions this page answers
- Who is the best marketing agency for electrical contractors
- Website design for commercial electrical contractors
- How do I get more commercial electrical bids
- Do I have to put my electrical license number in ads
- GoHighLevel setup for an electrical contractor
- Local Services Ads for electricians
Where growth is won or lost in electrical.
An electrical contractor answers to three buyers. The general contractor sends plans to a bid list and expects a number by Friday. The plant manager has switchgear that failed on Sunday and a line down until it is fixed. The homeowner wants a panel upgrade, an EV charger or a generator and is comparing you to a handyman. Service calls run a few hundred, panels and chargers reach low four figures, generators more, and a commercial build-out or an industrial upgrade runs to six figures and is won on price, bonding and who the GC trusts. Work follows the building cycle, outages and summer load more than the calendar.
The estimator is the bottleneck. A real bid takes days of a senior person's time, so every invitation that sits in an inbox or gets priced without the addenda is money spent on a number that was never competitive. The service side loses in a different way: the phone rings on the job site, the license number is missing from the ad and the campaign gets disapproved, and the master electrician whose name carries the permits is nowhere on the website. Prior vendors treated the company like an HVAC shop, ran Local Services Ads and nothing else, and never touched the commercial pipeline that produces most of the revenue.
We give each buyer a path of their own: commercial and tenant improvement, industrial and plant, and residential service, each with its own project gallery and request form. Bid invitations upload plans into a GoHighLevel pipeline with the estimator assigned and the due date on the board, and the GC gets an acknowledgement within minutes. The service side runs through ServiceTitan or Housecall Pro with every call tracked to its source. Ads carry the license number where the state requires it and pass the advertiser verification before they spend, outreach goes to the GCs and developers pulling permits in your market, and win-loss reporting shows which work to chase.
The problems we fix in electrical contractors.
Three audiences, one generic site
Commercial GCs, industrial facilities and custom home clients buy differently and search differently. A site that speaks to all of them with one services page convinces none of them and ranks for nothing specific.
Bids that arrive by email and stall
Plans and bid invitations come in by email attachment and sit until someone notices. Without a bid request path and a pipeline, the estimator cannot see what is due, what was quoted and what was won.
License and compliance risk in ads
Many states require the contractor license number in advertising, and the ad platforms require verification before electrical ads run. Getting this wrong means disapproved campaigns or a complaint to the licensing board.
Credibility lives in the field, not online
The master electrician, the certifications, the safety record and the completed projects are what win work, and most contractor sites show none of it, leaving the decision to price alone.
Web, marketing, creative and systems for electrical contractors.
Built on your accounts, wired into the tools your team already runs, and measured to booked work.
- Commercial and tenant improvement page
- Industrial and plant services page
- Custom residential and new construction page
- Service and repair pages by city
- Project gallery by market
- Master electrician and licensing page
- Bid request with plan upload
- Safety program page
Each page answers one intent, carries one call to action, and lands the lead in your CRM with the page attached.
Websites and digital product.
Separate sections for commercial build-outs and tenant improvements, industrial and plant work, and custom residential, each with its own services, project types and request form.
- Bid request forms into the CRMA bid request that accepts plans and specs, captures scope, timeline and delivery method, and creates the opportunity in GoHighLevel with the estimator assigned and the due date on the pipeline.
- Project galleries with real workCase-style project pages built from job photography: scope, square footage, systems installed, timeline and the team, organized by market so a GC can find work like theirs.
- Master electrician and licensing pagesPages for the master electrician, the license numbers, insurance, bonding, certifications and safety program, with the details procurement and permitting offices ask for.
- Service and city pages for repair workPanel upgrades, EV chargers, generators, lighting retrofits and troubleshooting pages by city, for the residential and light commercial service side of the business.
- Google SearchAlways on, generator terms raised during outage season
- Local Services AdsAlways on, budget matched to service crew capacity
- GC and developer outreachMonthly, timed to permit filings and preconstruction announcements
- LinkedIn project postsTwice a month, plus every project closeout
- Google Business ProfileWeekly
- Review requests after service jobsAfter every completed service call
Demand, search and reputation.
Campaigns built with the license number in ad copy and landing pages where the state requires it, Google advertiser verification handled, and LSA set up for the service side with weekly dispositioning.
- Commercial outreach and account listsTarget lists of general contractors, developers, property managers and facilities teams in your market, with email and LinkedIn sequences that introduce the company and ask for the bid list.
- Local SEO for the service sideGoogle Business Profile, city pages, structured data and reviews that win panel, EV charger and generator searches in the suburbs you serve.
- Project-driven contentProject write-ups, lighting retrofit and EV infrastructure guides, and code-change explainers written for the questions GCs, facilities managers and homeowners ask search engines and the major AI platforms.
- Job-site photography directionReal photos of crews, panels, switchgear, conduit runs, lighting installs and finished spaces, shot for the site, project galleries, proposals and outreach.
- Capabilities statement and proposal templatesA one-page capabilities statement for GCs and facilities teams, plus proposal and bid cover templates that present scope, team and credentials consistently.
- Truck wraps and site signageWraps, site banners and yard signs on the same system with a tracked number, so every active job site advertises the next one.
Brand, photography and collateral.
A mark, colors and type that hold up on a truck, a hard hat, a proposal cover and a bid submission, with the license number treated as part of the identity.
Comes in from
- Website forms
- Tracked calls
- Ads and LSA
- Google Business Profile
Lands in
- GoHighLevel
- ServiceTitan
- Housecall Pro
Comes back as
- Per-source attribution
- Automated follow-up
- One weekly scoreboard
Built to your system of record, not around it. Nothing is re-keyed by hand.
Integration, automation and data.
Bid requests, service leads and outreach replies flow into separate pipelines with stages, assignment, due-date reminders and follow-up sequences, so estimates and bids do not stall.
- Field software integrationService leads and bookings created in ServiceTitan, Housecall Pro or Jobber for the repair side, with source and campaign attached and completed jobs triggering review requests.
- Per-source call trackingTracked numbers for the site, LSA, outreach and truck wraps, with recording and scoring pushed to the CRM so you know which channel brought the bid.
- Plan file handlingBid uploads stored securely, linked to the opportunity, and routed to the estimator, with automatic acknowledgements to the GC and reminders ahead of the bid date.
- Win-loss reportingBids, awards and service jobs reported by source, market and estimator, so you see where the profitable work comes from and what to pursue next.
What a great electrical website contains.
The pages that do the selling for this kind of company, and what each one has to do to turn a visit into a call.
Commercial and tenant improvement page
Build-outs, retail and office TI, restaurants and medical, with project types, typical scope, bonding capacity and a request path that goes to the estimator.
Industrial and plant services page
Switchgear, motor controls, service upgrades, preventive maintenance and emergency response for plant managers, with response-time commitments and safety credentials up front.
Custom residential and new construction page
Whole-home wiring, smart panels and lighting design for custom builders and their clients, with the projects and the coordination process that builders care about.
Service and repair pages by city
Panel upgrades, EV chargers, generators, lighting retrofits and troubleshooting, one page per service per city, built to beat the handyman and the national installer networks.
Project gallery by market
Case-style pages with scope, square footage, systems installed, timeline and crew, filtered by commercial, industrial and residential so a GC finds work like theirs.
Master electrician and licensing page
The master of record, license numbers, bonding, insurance limits and certifications, formatted so a procurement office or permit desk can copy what they need.
Bid request with plan upload
Accepts drawings and specs, captures scope, delivery method and due date, creates the opportunity with the estimator assigned, and confirms receipt to the GC automatically.
Safety program page
EMR, OSHA training, arc flash and lockout procedures, and the safety officer, the page that decides prequalification with industrial and institutional buyers.
Careers for journeymen and apprentices
Pay bands, apprenticeship sponsorship, the trucks and the projects, because licensed manpower is the ceiling on how much work can be bid.
Where the demand comes from, and when.
The tools electrical contractors already run on.
We build to your system of record rather than around it. Leads, calls, jobs and revenue land where your team already works, with the attribution attached.
GoHighLevel
Bid and service pipelines, forms, SMS follow-up, outreach sequences and reporting.
ServiceTitan
Service bookings and customers created from web and calls with campaign attribution.
Housecall Pro
Online booking for the residential service side; completed jobs trigger review requests.
Jobber
Requests, quotes and clients created from forms with source carried onto the job.
CallRail
Tracked numbers per channel with recording and scoring pushed into the CRM.
Local Services Ads
Setup, license verification, weekly dispositioning and budget by capacity.
Google Business Profile
Categories, services, project photos and review responses managed for the map pack.
What we run the account by
Bid invitations per month by source.
How many real invitations arrive from outreach, referrals and the site, the top of the commercial pipeline.
Bid hit rate by market.
Bids won divided by bids submitted, split by commercial, industrial and residential, which shows where the estimator's time pays.
Days from invitation to bid submitted.
Turnaround time on the estimator's desk, the number that decides whether an invitation was ever competitive.
Cost per booked service call by source.
Spend on the residential side divided by calls that became scheduled work, by city and by channel.
Revenue per lead by market.
Contract value produced per lead in each segment, so spend and estimator hours go where the profitable work is.
Rules we respect
License number in every ad.
States such as Texas require the electrical contractor license number on ads, pages, proposals and vehicles; we treat it as part of the identity.
Advertiser verification and LSA checks.
Google requires license and insurance verification before electrical ads run; we file it before launch so campaigns do not stall in review.
Credential and safety claims.
The master electrician of record, EMR and certifications are stated exactly as held, and never implied to cover work they do not.
Outreach consent.
GC and developer email follows CAN-SPAM, and any text outreach or automated dialing to leads runs on TCPA consent captured on the form.
The electrical playbook.
Audit the three funnels.
We review how commercial, industrial and residential work arrives today, what the site and ads say to each, how bids are tracked, and whether ads and profiles meet state licensing and platform verification rules.
Fix compliance and the pipeline.
License numbers where they belong, advertiser verification completed, tracked numbers on every channel, and bid requests landing in a pipeline the estimator works, before any new spend.
Build the site, galleries and forms.
A site with separate market paths, project galleries from your own work, master electrician and licensing pages, and bid and service forms wired into GoHighLevel and field software.
Run the service side and the outreach.
LSA, Google Ads and local SEO for repair and upgrade work, plus outreach to GCs and facilities teams, with monthly reporting on bids, awards and cost per booked job.
- Strategy and brandwe lead it or back your team
- Paid mediamanaged day to day
- Search and AI visibilityrun and reported monthly
- Websites and hostingbuilt, hosted and cared for
- CRM and lead systemsrun for you or with you
- Creative and contentproduced in-house
Fully managed, alongside your team, or built and handed off. Month to month after the initial term.
Why electrical contractors choose us.
The market-specific paths, bid forms into GoHighLevel, license-in-ads compliance and project galleries are work we have shipped for this kind of company, not a template with the trade name swapped in.
- We treat credentials as the productMaster electrician pages, licensing, certifications and real project documentation are where an electrical contractor wins the decision, so we build the site and creative around them instead of around slogans.
- Proven on our own properties firstWe operate our own lead-generation sites and tracking layer, so the local search, attribution and pipeline methods we bring you are ones we already depend on.
Reading for electrical contractors.
- Playbook · Takeaway
The work is the hard part, getting found is a repeatable system you can build yourself in a few weekends.
Playbook · 18 min read
How to Start a Local Trades Business (and Actually Get Found).
Plumber, electrician, landscaper, cleaner, handyman, the whole path from “I'm good at this” to a booked-out calendar. No agency required. We'll hand you the entire system.
Read - Systems & Integration · Takeaway
In ServiceTitan, attribution lives on the Campaign field of the booked job, so every lead channel has to arrive with a campaign already set or a dispatcher has to set it correctly.
Systems & Integration · 10 min read
ServiceTitan Integrations for Marketing That Close the Loop.
ServiceTitan can tell you which campaign booked every job and what it invoiced, but only if forms, calls and Google lead sources arrive with a campaign already set. Here is how we wire it.
Read - Systems & Integration · Takeaway
Jobber is built for small and growing home service companies that need quoting, scheduling and invoicing working in days, while ServiceTitan is built for larger residential and commercial shops that run a call center, a detailed pricebook and campaign level reporting.
Systems & Integration · 10 min read
Jobber vs ServiceTitan: Fit, Dispatch, Attribution and Cost.
Jobber and ServiceTitan both run field service companies, but they are built for very different shops. Here is how they compare on dispatch, pricebook, attribution, integrations, cost and rollout, and how to tell which one your company has outgrown or not yet grown into.
Read
Hiring an agency for an electrical business.
- Who is the best marketing agency for electrical contractors?
- Pick a firm that understands your three markets, knows the licensing rules for advertising in your state, and can put a bid request into a pipeline your estimator uses. We build the site with commercial, industrial and residential paths, run license-compliant ads and LSA, and wire GoHighLevel and field software. Ask any agency where a bid lands after the form.
- Do I have to put my electrical license number in ads?
- In many states, yes: advertising by an electrical contractor must carry the license number, and the rule often extends to websites, trucks and social posts. Google also requires advertiser verification for licensed trades. We check your state's rule, place the number in ad copy and landing pages where required, and complete verification before campaigns run.
- How do you get us more commercial bids?
- With a commercial section that shows the projects and the team, a bid request form that accepts plans and creates the opportunity in GoHighLevel, and outreach to general contractors, developers and facilities managers in your market asking to be added to their bid lists. Follow-up sequences and due-date reminders keep the bids moving.
- Can you set up GoHighLevel for an electrical contractor?
- Yes. We configure separate pipelines for bids, service work and outreach, build the forms and file uploads, write the SMS and email follow-up, connect tracked numbers, and set up reporting by source and estimator. If you run ServiceTitan, Housecall Pro or Jobber for the service side, we connect those too.
- Do you do project galleries and photography?
- We direct job-site photography of crews, panels, switchgear, conduit and finished spaces, then build project pages that document scope, systems, timeline and team by market. Galleries built from real work are what a GC or plant manager looks at before returning a call, and they double as content for outreach and social.
Let’s grow your electrical business.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.