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Theory Road.
Sectors / Home Services & Contractors

Marketing for contractors and home services companies.

Home services is where we do the most work and where the difference between agencies shows fastest.

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.

The playbook is not complicated, but it has to be executed completely: a site that ranks for service-by-city searches, a Google Business Profile that wins the map pack, Local Services Ads and search campaigns measured to booked jobs, and a lead system that answers the phone in seconds. Most contractors we audit are missing two or three of those, and usually have a tracking problem hiding the rest.

Who we work with

  • Roofing and exterior
  • HVAC and plumbing
  • Electrical and low-voltage
  • Tree care and landscaping
  • Remodeling and design-build
  • Decks, outdoor living and pools
  • Commercial refrigeration and equipment service
The playbook

What we typically build.

  1. Traffic and lead audit.

    We measure what your site, listings and ad accounts are actually producing, find what a previous vendor or migration broke, and rank the fixes by leads recovered.

  2. Local search engine.

    Service and city page architecture, Google Business Profile management, review generation and citation cleanup so you win both the map pack and organic results.

  3. Paid lead flow.

    Local Services Ads set up and dispositioned, Google search campaigns rebuilt around real lead conversions, Meta for retargeting and storm-season demand.

  4. Answer every lead.

    Speed-to-lead dialer, text follow-up, per-source call tracking and CRM sync so no call from the map listing dies in a voicemail box.

Dedicated pages

Built for your kind of home services business.

Each business type gets its own page: the problems that hold it back, what we build, the systems we integrate, and how an engagement runs.

  1. Carpet cleaning companies.

    A carpet cleaning marketing agency for truck-mount operators: honest pricing pages, Local Services Ads, rebooking automations and route-dense scheduling.

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  2. Cleaning companies.

    Marketing agency and website builder for residential and commercial cleaning companies: recurring-service funnels, instant quotes, area pages and reviews.

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  3. Electrical contractors.

    Marketing agency and website builder for electrical contractors: commercial, industrial and custom residential paths, bid forms into GoHighLevel, LSA and ads.

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  4. Fence and gate companies.

    Marketing agency and website studio for fence and gate companies: instant estimate calculators, HOA and permit guides, galleries by material, CRM wiring.

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  5. Flooring companies.

    Flooring company marketing agency for showrooms and installers: visual websites, local search and measure booking that turn browsers into installed jobs.

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  6. Foundation repair companies.

    Foundation repair marketing agency: search, inspection funnels and call tracking that turn worried homeowners and real estate deadlines into booked estimates.

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  7. Garage door and gutter companies.

    Marketing agency and website builder for garage door and gutter companies: emergency repair pages, Local Services Ads, call tracking and storm-season demand.

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  8. Handyman services.

    A handyman marketing agency for independent and multi-tech shops: dense schedules, less Angi and Thumbtack dependence, and repeat work from agents and managers.

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  9. HVAC and plumbing companies.

    Marketing agency and website builder for HVAC, plumbing and commercial refrigeration companies: city pages, LSA, call tracking and ServiceTitan wiring.

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  10. Interior designers.

    Interior design marketing agency for residential studios: portfolio websites, interior design SEO, Google Ads and tracking from inquiry to signed client.

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  11. Junk removal and dumpster rental companies.

    Marketing agency and website studio for junk removal and dumpster rental companies: live reservation forms with real rates, CRM routing, town pages.

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  12. Landscaping companies.

    Marketing agency for design-build landscape and maintenance companies: portfolio websites, seasonal campaigns, contract funnels, and Aspire or Jobber wiring.

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  13. Locksmiths.

    A locksmith marketing agency for licensed, local shops: verified Google ads, map pack work against fake listings, honest pricing and fast dispatch routing.

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  14. Moving companies.

    Moving company marketing agency: websites with instant quotes, local and long distance moving leads, review engines and CRM integrations so movers own their pipeline.

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  15. Outdoor living builders.

    Marketing agency for deck, pergola, sunroom, outdoor kitchen, and pool builders: service-by-city websites, Local Services Ads, call tracking, and cost guides.

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  16. Painting contractors.

    Painting contractor marketing agency: estimate-driven websites, Google and Local Services Ads, reviews and follow-up systems wired to PaintScout, DripJobs and Jobber.

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  17. Pest control companies.

    Pest control marketing agency: websites that sell recurring plans, Local Services Ads, speed-to-lead and PestPac or FieldRoutes integration.

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  18. Pool builders.

    Marketing agency and website studio for custom pool builders: design-build lead forms, financing pages, 3D render galleries, seasonal ads and CRM wiring.

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  19. Pool service companies.

    Pool service marketing agency for route-based pool companies: local search, weekly-service funnels and repair upsells that build dense, profitable routes.

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  20. Remodelers.

    Marketing agency for design-build remodelers, kitchen and bath companies, and countertop fabricators: websites, Google Ads, Houzz, and CRM wiring done right.

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  21. Roofing companies.

    Marketing agency and website builder for roofing companies: speed-to-lead dialer, instant roof estimates, Google Ads, LSA and sync into JobNimbus or AccuLynx.

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  22. Solar installers.

    Solar marketing agency for residential and commercial installers: websites, lead generation, appointment setting and CRM systems, built by a firm that has run it.

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  23. Tree care companies.

    Marketing agency and website builder for tree care companies: certified-arborist sites, proposal forms wired to ArborGold or Jobber, LSA and the map pack.

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  24. Water damage restoration companies.

    A water damage restoration marketing agency for mitigation shops: 24/7 call handling, Local Services Ads, referral programs and job tracking into your software.

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  25. Window and door companies.

    A window and door marketing agency for replacement dealers: appointment-ready leads, fast confirmation calls, financing-compliant ads and CRM tracking.

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Questions

Common questions.

We already have someone doing our Google Ads. Why would we switch?
You might not need to. Our audit tells you plainly what is working. If your account is measuring the wrong conversions or the leads are not reaching your CRM, we will show you the evidence and you can decide.
Do you work with companies outside Central Texas?
Yes. Our home services clients are concentrated in Central Texas because that is where we started, but the playbook is location-agnostic and we work with contractors nationally.
Work with us

Growing a home services & contractors business? Start here.

A short note on where the business is and where it needs to go. A senior partner replies within one business day.

t@theoryroad.com

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.