Marketing for contractors and home services companies.
Home services is where we do the most work and where the difference between agencies shows fastest. The playbook is not complicated, but it has to be executed completely: a site that ranks for service-by-city searches, a Google Business Profile that wins the map pack, Local Services Ads and search campaigns measured to booked jobs, and a lead system that answers the phone in seconds. Most contractors we audit are missing two or three of those, and usually have a tracking problem hiding the rest.
Who we work with
- Roofing and exterior
- HVAC and plumbing
- Electrical and low-voltage
- Tree care and landscaping
- Remodeling and design-build
- Decks, outdoor living and pools
- Commercial refrigeration and equipment service
What we typically build.
- 01
Traffic and lead audit.
We measure what your site, listings and ad accounts are actually producing, find what a previous vendor or migration broke, and rank the fixes by leads recovered.
- 02
Local search engine.
Service and city page architecture, Google Business Profile management, review generation and citation cleanup so you win both the map pack and organic results.
- 03
Paid lead flow.
Local Services Ads set up and dispositioned, Google search campaigns rebuilt around real lead conversions, Meta for retargeting and storm-season demand.
- 04
Answer every lead.
Speed-to-lead dialer, text follow-up, per-source call tracking and CRM sync so no call from the map listing dies in a voicemail box.
Common questions.
- We already have someone doing our Google Ads. Why would we switch?
- You might not need to. Our audit tells you plainly what is working. If your account is measuring the wrong conversions or the leads are not reaching your CRM, we will show you the evidence and you can decide.
- Do you work with companies outside Central Texas?
- Yes. Our home services clients are concentrated in Central Texas because that is where we started, but the playbook is location-agnostic and we work with contractors nationally.
Growing a home services & contractors business? Start here.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.
t@theoryroad.com · (512) 222-7805