Growth for product brands selling direct, retail and on Amazon.
We operate product brands of our own on the same platforms, so nothing here is theoretical. A product brand grows when its storefront converts, its marketplace listing is under its control, its ads are measured to margin, and its email brings buyers back. We run all four and report them as one number.
Who we work with
- Direct-to-consumer brands
- Tool and hardware brands
- Apparel and lifestyle
- Beverage and specialty food
- Beauty and personal care
What we typically build.
- 01
Storefront.
A fast, custom storefront with Shopify at checkout, product schema and feeds that keep Google Shopping clean.
- 02
Marketplace.
Amazon Brand Registry, listings, A+, Brand Store, Buy Box and reseller policy, plus Sponsored Products.
- 03
Paid and retention.
Google Shopping and Meta campaigns measured to contribution margin; Klaviyo flows and campaigns that keep customers.
- 04
Partnerships.
An affiliate program with the right publishers, tracked properly, measured for incrementality.
Common questions.
- Do you work with brands doing under $1M a year?
- Sometimes, when the product and the margin are right. Our sweet spot is brands from roughly $1M to $50M that have proven demand and need the operating system to scale it.
Growing a e-commerce & product brands business? Start here.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.
t@theoryroad.com · (512) 222-7805