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Theory Road.
Sectors / E-commerce & Product Brands

Growth for product brands selling direct, retail and on Amazon.

We operate product brands of our own on the same platforms, so nothing here is theoretical.

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.

A product brand grows when its storefront converts, its marketplace listing is under its control, its ads are measured to margin, and its email brings buyers back. We run all four and report them as one number.

Who we work with

  • Direct-to-consumer brands
  • Tool and hardware brands
  • Apparel and lifestyle
  • Beverage and specialty food
  • Beauty and personal care
The playbook

What we typically build.

  1. Storefront.

    A fast, custom storefront with Shopify at checkout, product schema and feeds that keep Google Shopping clean.

  2. Marketplace.

    Amazon Brand Registry, listings, A+, Brand Store, Buy Box and reseller policy, plus Sponsored Products.

  3. Paid and retention.

    Google Shopping and Meta campaigns measured to contribution margin; Klaviyo flows and campaigns that keep customers.

  4. Partnerships.

    An affiliate program with the right publishers, tracked properly, measured for incrementality.

Dedicated pages

Built for your kind of e-commerce business.

Each business type gets its own page: the problems that hold it back, what we build, the systems we integrate, and how an engagement runs.

  1. Apparel and fashion brands.

    A fashion ecommerce and apparel marketing agency for DTC and Amazon brands: Shopify stores, Meta creative, Klaviyo flows and fit data that cuts returns.

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  2. Beauty and skincare brands.

    A skincare marketing agency for beauty brands selling on Amazon, TikTok Shop and Shopify: creator content, MoCRA-aware claims, sampling and replenishment.

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  3. CPG brands.

    A CPG marketing agency for consumer packaged goods brands: Amazon 1P and 3P, Walmart, Target Plus, Instacart and retail media tied to velocity at shelf.

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  4. Food and beverage brands.

    Marketing agency for food and beverage brands: Shopify sites built for reorders, Amazon and channel pricing, Klaviyo flows, review-site coverage and compliance.

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  5. Home and kitchen brands.

    Home goods marketing and Amazon agency work for home and kitchen brands: listings, bundles, Vine launches, Wayfair and Target Plus, Shopify and Q4 planning.

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  6. Outdoor and sporting goods brands.

    An outdoor brand marketing agency for gear makers selling DTC, on Amazon and through dealers: seasonal media, reviewer programs, MAP discipline and ad policy.

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  7. Pet product brands.

    A pet product marketing agency for brands selling on Amazon, Chewy and Shopify: autoship, compliant pet food and supplement claims, and ads pet parents trust.

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  8. Product brands.

    Marketing agency and e-commerce builder for product brands: headless Shopify storefronts, Amazon Brand Registry and listings, Klaviyo, ads tracked to orders.

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  9. Supplement brands.

    A supplement marketing agency running Amazon and Shopify as one system: compliant claims, TIC testing, subscriptions, creators and paid media that hold margin.

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  10. Tools and hardware brands.

    Tool brand marketing and Amazon agency work for tools and hardware brands: demo video, Buy Box and MAP defense, dealer programs and home center listings.

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Questions

Common questions.

Do you work with brands doing under $1M a year?
Sometimes, when the product and the margin are right. Our sweet spot is brands from roughly $1M to $50M that have proven demand and need the operating system to scale it.
Work with us

Growing an e-commerce & product brands business? Start here.

A short note on where the business is and where it needs to go. A senior partner replies within one business day.

t@theoryroad.com

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.