Theory RoadBrief us
Insights

Notes from the work.

What we’ve learned building and running our own brands — brand, performance, and growth, from the people doing it.

  1. Jun 2026 · 12 min

    How to Choose a Marketing Agency in Austin.

    Austin has hundreds of agencies and they all sound the same. This is the field guide to picking one that actually grows your business — from a team that builds and runs its own brands.

  2. Jun 2026 · 10 min

    What a Performance Marketing Agency Actually Does.

    Anyone can spend your ad budget. A performance agency's job is to make it come back bigger — measured to the dollar. Here's exactly how that works.