Marketing, websites and new patient systems built for dental practices.
A dental practice grows on two schedules at once: the new patient calls that fill the doctor's chair and the hygiene recall that keeps the practice steady.
Most marketing only chases the first and then loses half of those calls at the front desk. We build the website, search presence, paid media and call handling as one system, tied to your practice management software so we can see which ads produced booked appointments and accepted treatment, not just form fills. We separate general new patient demand from high-value cases like implants, clear aligners and cosmetic work, because they are sold differently. And we set up tracking that respects HIPAA, keeping patient information out of ad platforms.
Questions this page answers
- Dental marketing agency near me
- How do dentists get more new patients
- Best website design for a dental practice
- How to market dental implants and Invisalign
- Who should run marketing for my dental practice
- How to track which dental ads book appointments
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
Where growth is won or lost in dental.
Dental practices live on two revenue streams that need different marketing. The hygiene schedule is predictable if recall works: patients come back every six months, and each cleaning surfaces restorative work. New patients are harder. They arrive through insurance directories, map searches, referrals from friends and ads, and most of them call. Whether they book depends on whoever picks up, often the same person checking out a patient and verifying benefits. A new patient who hits voicemail at 5:15 p.m. usually calls the next practice on the list.
The money is shaped by how the practice gets paid. In-network practices trade lower fees for volume and depend on full schedules. Fee-for-service practices need patients who value the doctor, and in-house membership plans turn uninsured patients into recurring revenue. Implants, full-arch cases, clear aligners and cosmetic work carry far higher tickets and far longer decisions, often with third-party financing. Multi-location groups and DSOs face another problem: one central budget and one website that let a strong office hide a struggling one. Past agencies usually reported clicks and never saw the schedule.
We build the practice a single system. The website books from every page and sells high-value cases on their own pages. Google Ads splits general, emergency, implant and aligner demand. Each office gets its own profile and review program. CallRail on a HIPAA plan records and scores calls so the front desk can be coached, and booked appointments from Dentrix, Eaglesoft or Open Dental flow back to Google Ads as offline conversions. Tracking stays server-side, with signed BAAs where vendors offer them and no patient information sent to ad platforms.
The problems we fix in dental practices.
New patient calls die at the front desk
The same team checking out patients and verifying insurance answers the phone. Calls ring out at lunch and after 5 p.m., price shoppers get a flat answer, and nobody measures how many callers actually booked.
Marketing reports stop at clicks
Prior agencies report impressions and form fills. None of it connects to Dentrix, Eaglesoft or Open Dental, so no one can say which campaign produced a new patient who accepted a crown, an implant or an aligner case.
Big cases get the same page as cleanings
Implant, full-arch and cosmetic patients research for weeks, compare financing and want to see the doctor's work. A generic services page with a stock smile photo does not move a considered, high-ticket decision.
Tracking pixels on pages that collect health details
Many dental sites load ad pixels on appointment forms and patient intake pages. HHS guidance on online tracking technologies flags this as a risk, and most practices never checked what their site sends to ad platforms.
Web, marketing, creative and systems for dental practices.
Built on your accounts, wired into the tools your team already runs, and measured to booked work.
- Home page
- New patient page
- Implants and full-arch page
- Clear aligners and cosmetic page
- Emergency dentist page
- Insurance and membership plan page
- Doctor and team pages
- Location pages
Each page answers one intent, carries one call to action, and lands the lead in your CRM with the page attached.
Websites and digital product.
Online scheduling or a short request form on every page, click-to-call on mobile, insurance and membership plan pages, and service pages written for how patients actually search, from emergency toothache to same-day crowns.
- High-value case pagesDedicated pages for implants, full-arch, clear aligners and cosmetic work with consented before and after galleries, financing explained plainly, the consult process step by step, and doctor credentials stated accurately.
- Location pages that stand on their ownFor multi-location groups and DSOs, each office gets its own page with doctors, hours, accepted plans, directions and reviews, so each location can rank in its own map pack.
- Fast, accessible, HIPAA-aware formsPages that load quickly on phones, meet accessibility basics, and send intake forms through HIPAA-aware handling instead of plain email or a marketing tool without a BAA.
- Google Ads searchAlways on
- Google Business ProfileAlways on, weekly posts
- Local SEO and contentOngoing, monthly publishing
- Meta adsIn bursts, around open capacity
- Recall and reactivationWeekly, by overdue interval
- Review requestsAfter every completed visit
Demand, search and reputation.
Separate campaigns for general new patients, emergencies, implants and aligners, each with its own budget, landing page and conversion goal, so cheap cleaning clicks never starve the cases that carry the year.
- Local SEO and Google Business ProfileProfile categories, services, photos and posts managed for each office, review requests after visits, and location pages that support the map pack for dentist near me searches.
- Meta and remarketing within health rulesAwareness and offer campaigns for new patient specials and membership plans, built within Meta's limits on health targeting, with no patient data or health conditions used for audiences.
- AI search visibilityClear, factual pages on costs, insurance, procedures and doctor credentials, structured so AI assistants can summarize and cite your practice when patients ask who to see.
- Real office and doctor photographyA shoot of your doctors, hygienists, front desk and operatories. Patients choosing a dentist want to see the people and the room, and stock smiles lower trust.
- Case gallery productionConsistent before and after photography standards, consent capture, and a gallery layout organized by procedure so a prospective implant or aligner patient finds cases like theirs.
- Short video for big decisionsDoctor explainers on implants, aligners and financing, cut for the website, YouTube and social, answering the questions patients ask before they are ready to book a consult.
Brand, photography and collateral.
A shoot of your doctors, hygienists, front desk and operatories. Patients choosing a dentist want to see the people and the room, and stock smiles lower trust.
- Case gallery productionConsistent before and after photography standards, consent capture, and a gallery layout organized by procedure so a prospective implant or aligner patient finds cases like theirs.
- Short video for big decisionsDoctor explainers on implants, aligners and financing, cut for the website, YouTube and social, answering the questions patients ask before they are ready to book a consult.
Comes in from
- Website forms
- Tracked calls
- Ads and LSA
- Google Business Profile
Lands in
- Dentrix
- Eaglesoft
- Open Dental
Comes back as
- Per-source attribution
- Automated follow-up
- One weekly scoreboard
Built to your system of record, not around it. Nothing is re-keyed by hand.
Integration, automation and data.
CallRail on its HIPAA-eligible plan with a signed BAA, dynamic numbers per channel, recordings scored for booked versus not booked, and front desk coaching from what the calls reveal.
- Practice software to ad platform loopBooked and completed appointments from Dentrix, Eaglesoft or Open Dental, matched back to the campaign that produced them and sent to Google Ads as offline conversions without patient health details.
- Missed call and after-hours captureMissed call text back, after-hours answering routes and online booking through NexHealth or your scheduler, so the evening caller is on the schedule by morning.
- Recall and reactivation flowsHygiene recall and unscheduled treatment reminders through Weave or NexHealth, segmented by overdue interval, so existing patients fill open hygiene time before you pay for new ones.
What a great dental website contains.
The pages that do the selling for this kind of company, and what each one has to do to turn a visit into a call.
Home page
States who the practice serves, plans accepted and the next open appointment, with booking and click-to-call above the fold on phones.
New patient page
What the first visit includes, how long it takes, what to bring, insurance and membership options, and a booking form that asks only what the front desk needs.
Implants and full-arch page
Candidacy, the process from consult to final teeth, financing, consented case photos and the doctor's training stated accurately, ending in a consult request.
Clear aligners and cosmetic page
Aligner and cosmetic options side by side, typical timelines described plainly, financing, real case photos with consent and a consult booking path.
Emergency dentist page
Same-day availability, after-hours instructions and a prominent phone number, written for someone in pain searching on a phone.
Insurance and membership plan page
Plans accepted listed plainly, what out-of-network means for the patient, and the in-house membership plan terms for patients without coverage.
Doctor and team pages
Education, memberships and focus areas for each dentist, stated within your state board's rules, with photos that match the office patients will walk into.
Location pages
One per office with doctors, hours, parking, accepted plans, reviews and a map, so each location can rank locally on its own.
Reviews page
Recent patient reviews pulled from Google, with a clear path for happy patients to leave one, and no testimonials that reveal treatment details without written permission.
Where the demand comes from, and when.
The tools dental practices already run on.
We build to your system of record rather than around it. Leads, calls, jobs and revenue land where your team already works, with the attribution attached.
Dentrix
Appointment and production data matched back to campaigns for offline conversion reporting.
Eaglesoft
Scheduled and completed visits exported to tie new patients to their source.
Open Dental
New patient appointments and treatment acceptance read through its API for attribution.
NexHealth
Online booking on the website and recall messaging, with source captured on each booking.
Weave
Phones, texting and reviews wired so missed calls and review requests run automatically.
CallRail
HIPAA plan with BAA, per-channel numbers and call outcomes pushed to Google Ads.
Google Business Profile
Per-office profiles, booking links, services, photos and review responses managed on a schedule.
What we run the account by
New patients booked by source.
First appointments scheduled in the practice software, attributed to the campaign, profile or call that produced them.
New patient call conversion.
Share of first-time callers who ended the call with an appointment, scored from recordings for each office and time of day.
Cost per booked new patient.
Media and management cost divided by new patients booked, tracked separately for general, emergency and high-value case campaigns.
Consult to case acceptance.
Share of implant, aligner and cosmetic consults that accept treatment, the number that tells us whether high-value leads are real.
Hygiene reappointment and recall.
Share of hygiene patients leaving with a next visit booked and overdue patients brought back, which protects the base before new spending.
Rules we respect
HIPAA and tracking technologies.
HHS guidance flags tracking pixels on pages collecting health information. We use server-side, HIPAA-aware tracking, signed BAAs where vendors offer them, and keep patient information out of ad platforms.
Specialty and credential claims.
Many state dental boards limit who can advertise as a specialist to dentists trained in a recognized specialty. Rules vary by state, so we build to the strictest that applies.
Before and after photo consent.
Case photos and patient testimonials appear only with written patient authorization on file, and we keep images representative rather than retouched in ways that could mislead.
Financing and offer disclosures.
Ads quoting monthly payments or financing terms can trigger lending disclosures, and new patient specials need clear terms. We keep offers accurate and route final wording to counsel.
The dental playbook.
Audit calls, tracking and the schedule.
We listen to a sample of recorded calls, check what your site sends to ad platforms, and pull new patient and hygiene numbers from your practice software to find where patients are lost.
Fix intake and tracking first.
Call tracking on a HIPAA plan, missed call text back, scheduling on every page, pixels removed from sensitive pages and server-side conversion tracking in place before we raise any budget.
Build demand by case type.
General new patient, emergency, implant and aligner campaigns launch with their own pages, budgets and goals, plus local SEO for each office and a review program that runs after every visit.
Report on booked and accepted.
Monthly reporting on new patients booked, shown and accepted by source, with front desk call conversion alongside, so spend moves toward what actually fills the chair.
- Strategy and brandwe lead it or back your team
- Paid mediamanaged day to day
- Search and AI visibilityrun and reported monthly
- Websites and hostingbuilt, hosted and cared for
- CRM and lead systemsrun for you or with you
- Creative and contentproduced in-house
Fully managed, alongside your team, or built and handed off. Month to month after the initial term.
Why dental practices choose us.
Clicks and form fills are not our scoreboard. We connect campaigns to booked appointments and accepted treatment in your practice software, so decisions rest on patients, not traffic.
- HIPAA handled in the buildWe use server-side, HIPAA-aware tracking, signed BAAs where vendors offer them, and keep patient information out of ad platforms. You get a practice that can advertise without guessing about exposure.
- One team for the whole systemWebsite, ads, SEO, creative, call tracking and software integration sit with one firm, so a front desk problem and an ad problem are diagnosed together instead of blamed on each other.
Reading for dental practices.
- Lead Generation · Takeaway
Birdeye is the broader reputation suite for multi-location brands, while Podium is a messaging-first platform built around texting, webchat and payments.
Lead Generation · 10 min read
Birdeye vs Podium: Reviews, Messaging, Pricing and Alternatives.
Birdeye and Podium both promise more reviews and faster replies to customers. They are built for slightly different businesses. Here is how they differ, what drives the bill, the cheaper alternatives, and the review rules that apply to all of them.
Read - Lead Generation · Takeaway
A dental marketing plan has two engines, new patient acquisition and hygiene recall, and most practices fund the first while ignoring the second.
Lead Generation · 10 min read
Dental Marketing Plan: New Patients, Recall and a 12-Month Calendar.
A dental practice grows on two engines: new patients and hygiene recall. This plan lays out the Google presence, the ads, the pages, the scheduling and texting, the HIPAA guardrails and a quarter-by-quarter calendar that keeps both engines running.
Read - Systems & Integration · Takeaway
Send Google Ads a separate qualified-call conversion driven by CallRail tags or lead status, not every call that rings.
Systems & Integration · 10 min read
CallRail Google Ads Integration: Count Only Qualified Calls.
Most CallRail Google Ads setups report every ring as a win, so Smart Bidding learns from spam and vendor calls. Here is how we wire DNI, GCLID capture and tag-driven conversions so only qualified calls train the account.
Read
Hiring an agency for a dental business.
- Who should run marketing for my dental practice?
- A firm that can connect ads to your practice software, handle HIPAA properly and fix call handling, not just buy clicks. We build the website, run search and paid media, set up call tracking on a HIPAA plan and report new patients booked and accepted by source. For multi-location groups we manage each office's profile and budget separately so one busy location does not hide a struggling one.
- How do dentists get more new patients without discounting?
- Start by answering every call. Many practices lose a meaningful share of new patient calls to hold times and after-hours voicemail. Then separate campaigns by case type, rank each office in its map pack, collect reviews after every visit and use a membership plan for uninsured patients. Specials can help fill hygiene time, but they should sit alongside, not replace, pages that sell implants, aligners and restorative care.
- Is it safe to use Google and Meta pixels on a dental website?
- HHS has issued guidance on online tracking technologies that flags pixels on pages collecting health information as a HIPAA risk, and parts of it have been challenged in court. We take the cautious route: no ad pixels on forms or intake pages, server-side conversion tracking that sends no health details, and BAAs with vendors that offer them. Your compliance counsel makes the final call.
- How do you market implants and clear aligners differently?
- Those patients research for weeks and worry about cost. They get their own pages with consented case photos, financing explained plainly, the consult process and the doctor's training stated accurately. Campaigns target implant and aligner searches separately with their own budgets, and we track consults and case acceptance, not just leads, because a cheap implant lead that never books a consult is not cheap.
- Can you work with Dentrix, Eaglesoft or Open Dental?
- Yes. We read appointment and production data from the practice management system, by API where one exists and by scheduled export where it does not, and match new patients back to the campaign or call that produced them. Conversions go to Google Ads as offline events with no health details, which lets bidding learn from booked patients instead of form submissions.
Let’s grow your dental business.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.