The Austin marketing agency that runs what it recommends.
Theory Road is a full-service growth firm headquartered in Austin. Paid media, SEO and AI search, web design, brand, lead systems and AI for companies in Central Texas and across the United States, delivered by senior operators who build and run brands of their own.
Four things that are different here.
- 01
Operators, not account managers.
The people who scope the work do the work. We build and run brands of our own, so what we recommend is something we already do with our own money.
- 02
Measured to the lead, not the click.
Every engagement starts by fixing what the numbers are counting. Ad spend, search and site changes are reported against booked calls and orders, not impressions.
- 03
Austin roots, national reach.
Headquartered in the Austin area with delivery teams on three continents. Local search work is local by nature; everything else runs for companies across the United States.
- 04
Owned by you.
Accounts, domains, code, data and documentation in your name from day one. Month to month after the initial term. No ransom retainer.
Everything a growing company needs, in one firm.
- 01
Paid Media & PPC.
Google Ads, Meta, Local Services Ads and Microsoft, wired to real conversions and managed against cost per lead.
View - 02
SEO & AI Search.
Technical, local and editorial SEO, plus visibility in AI answers. We start with what is broken and what already ranks.
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Web Design & Development.
Custom sites on modern stacks: fast, indexable, wired to your CRM, and delivered with every redirect and credential you own.
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Brand Strategy & Identity.
Positioning, naming, identity and voice, delivered as a working system rather than a logo and a deck.
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Lead Generation & CRM Systems.
Speed-to-lead dialers, SMS nurture, call tracking and CRM wiring so every inquiry is answered fast and attributed correctly.
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E-commerce & Amazon.
Headless Shopify storefronts, Amazon Brand Registry and listings, Buy Box strategy, and retention email that compounds.
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Affiliate & Partnership Programs.
Program design, publisher recruiting, network setup and payout tracking, built by a team that also runs publisher sites.
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AI Consulting & Automation.
Workflow automation, AI intake and support agents, and team enablement on every major AI platform, with governance built in.
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Fractional CMO & Growth Advisory.
A senior operator who has built and run brands, working directly with your leadership and accountable for the growth number.
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Global Talent & Offshore Teams.
Engineering, marketing and support talent recruited and managed worldwide, structured so you can run it yourself.
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Marketing in Austin, from the firm.
- 01
AI for Austin Restaurants: The Operator's Guide (2026).
AI Consulting · 17 min readRunning a restaurant in Austin means competing with some of the best operators in the country for the same diners, staff, and attention. AI won't cook the food, but for the owners using it well, it's quietly giving back hours every week. This is the practical, copy-and-use version, from an Austin company that's run these tools since day one.
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AI for Austin Real Estate Agents (Including the Fair Housing Trap).
AI Consulting · 17 min readIn a market as competitive as Austin's, the agents using AI well are quietly out-producing the ones who aren't, more listings marketed, faster follow-up, more content. But there's a compliance trap most 'AI for agents' advice skips entirely, and getting it wrong is a legal problem, not a typo. Here's the useful, careful, copy-and-use version.
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AI for Austin Home-Service Businesses (HVAC, Plumbing, Cleaning & More).
AI Consulting · 16 min readIf you run an HVAC, plumbing, cleaning, landscaping, or any home-service business in Austin, your growth comes down to two things: answering leads fast and earning reviews. Those happen to be exactly what AI is best at helping with. Here's the practical, copy-and-use, no-hype version.
View - 04
How to Start a Business in Austin: The Complete 2026 Local Guide.
Playbook · 17 min readAustin is one of the best places in the country to start a business, no state income tax, deep talent, and an ecosystem that wants you to win. Here's the real, local, step-by-step path: the state filings, the taxes, the banking, the permits, the actual costs, and the Austin resources most guides leave out.
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Verified where it counts.
01
Meta Verified Business
Business Manager verified, pixel and Conversions API operator
02
Google Ads Manager Account
Client accounts managed under our MCC
03
Google Local Services Ads
Set up and managed for service clients
04
Google Business Profile Organization
Agency location groups for client profiles
05
Amazon Professional Seller
Seller Central, Brand Registry, A+ and Brand Stores
06
Amazon Associates & Creator Connections
Publisher and creator programs, catalog API
07
Apple App Store & Google Play
Developer accounts with apps live in both stores
08
Twilio A2P 10DLC Verified Brand
Carrier-registered SMS for client lead systems
09
Impact.com Partner
Agency and publisher accounts
10
CJ Affiliate Publisher
Network publisher since 2026
11
Awin Publisher
Network publisher
12
Everflow Marketplace
Advertiser portals with live postbacks
About working with an Austin agency.
- Where in Austin are you located?
- We are headquartered in the Austin, Texas area and work with companies across Austin, Round Rock, Cedar Park, Georgetown, Hutto, Liberty Hill and the wider Central Texas region, as well as nationally. Meetings are in person around Austin or by video.
- What kind of companies do you work with in Austin?
- Established companies, usually between $2M and $100M in revenue: home services and contractors, real estate brokerages and builders, product and e-commerce brands, financial and professional services, B2B and technology, hospitality and sports. If you have a real business and a growth target, we can usually help.
- Are you a digital marketing agency or a creative studio?
- Both, under one roof. Strategy, brand and creative sit next to paid media, search, web development, lead systems and AI, so one team is accountable for the whole growth engine.
- Do you offer Austin SEO and local search?
- Yes. Service-by-area architecture, Google Business Profile management, reviews, citations and Local Services Ads for companies that win on the map pack, plus the technical, editorial and AI-search work that builds authority beyond it.
- How do we start?
- Send a short brief or drop your website in for a private review. A senior operator replies within one business day with a point of view on where to start. Most engagements begin with a scored audit or a strategy sprint.
Let’s talk about growing in Austin.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.
t@theoryroad.com · (512) 222-7805