Austin PPC management tied to booked jobs, not clicks.
Theory Road manages paid search and paid social for Austin businesses that want ad spend tied to real revenue.
From our office in Liberty Hill we run Google Ads, Local Services Ads, Microsoft Ads and Meta campaigns for contractors, law firms, clinics and growing brands across Central Texas. We geo-target the metro and suburbs deliberately, track every call and form, and send booked jobs and sales from your CRM back to the ad platforms so they optimize toward customers instead of cheap clicks. We manage from our own Google Ads manager account while you keep ownership of your ad accounts and data, and we report the numbers that matter: cost per lead, cost per booked job and return on spend.
Questions this page answers
- Best ppc agency in austin
- Google ads management austin
- How much does ppc management cost
- Local services ads austin
- Ppc agency round rock tx
- Why are my google ads not getting leads
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
How Austin buyers find and choose.
Austin businesses usually look for a PPC agency after spending money without a clear return. Clicks are expensive here, and a campaign that targets the whole metro with broad keywords can drain a budget on searches from the wrong suburb or the wrong intent. Buyers search austin ppc agency or google ads agency austin, then ask how the agency tracks leads. That is the right question. If an agency cannot show cost per booked job, it is managing clicks, not your business.
Paid search in Austin is competitive in home services, legal, medical and real estate, where national brands and lead sellers bid on the same terms as local firms. Local Services Ads now sit above standard search ads for many service categories, and they reward reviews, responsiveness and verified business details. Geography matters as much as keywords: a roofer in Leander may not want jobs in South Austin, and a clinic in Round Rock may do best within a short drive. Budget should follow where your profitable customers are.
We start by auditing your accounts, tracking and CRM, because most wasted spend traces back to missing conversion data. Then we rebuild campaigns around high-intent searches, set geo-targets by city and radius, add negative keywords, and connect call tracking and offline conversions so Google and Meta learn which clicks became customers. We manage Local Services Ads, dispute bad leads, and coordinate paid and organic so you are not paying for clicks you would win anyway. We meet clients in person across the metro.
- AI answerCited as the sourcewhen your pages answer the question most clearly
- Local Services AdsVerified, pay per leadtop of the page for service searches
- Map packProfile, reviews, proximitythe three pins most people call
- Organic resultsService and city pagesthe pages that rank and keep ranking
Where you show up
Austin ppc management, scoped to leads.
Google Ads management
Search, Performance Max and remarketing campaigns built around high-intent keywords, tight ad groups, strong negative lists and landing pages matched to each service and city you want to win.
Local Services Ads
Setup, verification support, service and area targeting, review strategy and lead dispute handling for Google Local Services Ads, which appear above regular search ads for many service categories.
Microsoft and Meta Ads
Microsoft Ads to reach searchers Google misses at lower competition, and Meta campaigns for remarketing, lead forms and local awareness where visual offers and repeat exposure help sell.
Metro and suburb geo-targeting
Campaigns targeted by city, ZIP and radius across Austin, Round Rock, Cedar Park, Georgetown and beyond, with bids and budgets shifted toward the areas that produce profitable jobs.
Call tracking
Dynamic number insertion and call recording so every ad-driven phone call is tied to its campaign and keyword, with qualified calls counted as conversions instead of every ring.
Offline conversions from your CRM
Booked jobs, signed cases and closed sales sent back from HubSpot, JobNimbus, ServiceTitan or your CRM to Google and Meta, so the platforms optimize toward revenue, not form fills.
What we know about the Austin market.
Expensive competitive clicks
Austin home services, legal and medical keywords attract national advertisers and lead sellers, which pushes click costs up. Precise keywords, negative lists and strong landing pages matter more here than raising the budget.
Suburb-by-suburb targeting
The metro stretches from Georgetown to Kyle and from Lakeway to Hutto. Drive times along I-35 and US 183 affect which jobs are profitable, so geo-targets should reflect your real service area, not the whole metro.
Seasonal and event swings
Hail season lifts roofing searches, summer heat lifts AC repair, and events like SXSW, ACL Festival and Formula 1 at Circuit of the Americas shift restaurant, hospitality and event demand. Budgets should move with the calendar.
Local Services Ads weight
For many Austin service categories, Local Services Ads take the top of the results page. Reviews, fast responses to leads and accurate business details affect how often your ad shows.
Meetings in person across the Austin metro and Central Texas, and by video for companies anywhere in the United States.
From first call to running it.
Account and tracking audit.
We review your ad accounts, search terms, geo-targets, conversion setup, call tracking and CRM data to find wasted spend and missing signals before changing any campaigns.
Fix measurement first.
We set up call tracking, clean conversion actions, enhanced conversions and offline conversion imports from your CRM, so every later decision rests on real lead and revenue data.
Rebuild and launch.
We restructure campaigns around high-intent services and cities, write ads, align landing pages, set budgets and bids by area, and launch Local Services Ads where they fit.
Optimize and report.
Weekly search term and bid work, monthly reporting on cost per lead, cost per booked job and return on spend, with budget shifted toward the campaigns and suburbs producing customers.
Local businesses we know well.
- Roofing companiesMarketing agency and website builder for roofing companies: speed-to-lead dialer, instant roof estimates, Google Ads, LSA and sync into JobNimbus or AccuLynx.
- HVAC and plumbing companiesMarketing agency and website builder for HVAC, plumbing and commercial refrigeration companies: city pages, LSA, call tracking and ServiceTitan wiring.
- Personal injury firmsA personal injury marketing agency that measures signed cases, not leads: owned PI lead generation, intake qualification and Filevine or CASEpeer data.
- Med spas and aesthetic clinicsMed spa marketing agency for aesthetic clinics, dermatology and plastic surgery practices: websites that book, compliant paid media, reviews and patient CRM.
- Dental practicesA dental marketing agency for practices that want more new patients, fuller hygiene schedules and more implant and aligner cases, with HIPAA-aware tracking.
- Home buildersMarketing agency and website studio for custom and luxury home builders: photo-first galleries, community launch campaigns, and Buildertrend CRM wiring.
Reading for Austin businesses.
- Paid Media · Takeaway
Google Ads in Austin works when the account is built around the metro's geography, its seasonal demand and the jobs a business actually books, not around a national template.
Paid Media · 10 min read
Google Ads Agency Austin: How to Run PPC in the Austin Metro.
How to run Google Ads across Austin and its suburbs without paying for the wrong clicks: location settings, Local Services Ads beside Search, call tracking, local seasonality, and reporting on booked jobs instead of leads.
Read - Paid Media · Takeaway
Choose a PPC agency on what it will fix before touching a bid, not on the chart in its pitch deck.
Paid Media · 11 min read
How to Choose a PPC Agency: 15 Questions to Ask Before You Sign.
Pitches are built to win pitches. These are the questions we would ask on the buying side, what a strong answer sounds like, what separates a top tier PPC agency from a standard one, and how to vet remarketing specifically.
Read - Systems & Integration · Takeaway
Capture gclid, gbraid and wbraid into hidden form fields and store them on the lead in your CRM, or there is nothing to upload later.
Systems & Integration · 10 min read
Google Ads Offline Conversions From Your CRM: A Working Setup.
A contractor, clinic or brokerage that only reports leads to Google Ads is training its bidding on the wrong outcome. Here is how we get booked jobs and closed deals from the CRM back into Google Ads, with value, without the upload errors.
Read
Hiring for ppc management in Austin.
- How much does ppc management cost?
- Management fees are usually a flat monthly amount or scale with ad spend, and the right structure depends on how many platforms, campaigns and locations are involved. Your ad budget is separate and paid directly to Google, Microsoft or Meta. We scope after an audit and price around the actual work, with no long contract.
- Why are my google ads not getting leads?
- The usual causes are broad keywords matching the wrong searches, targeting the whole metro instead of your service area, landing pages that load slowly or bury the phone number, and tracking that counts the wrong actions. We check search terms, geo settings, landing pages and conversion data first, because the fix is usually there.
- Do you manage Local Services Ads?
- Yes. We handle setup, verification support, service and area targeting, budgets and lead disputes, and we help you build the reviews and response times that affect ranking. For many service businesses, Local Services Ads and standard Google Ads work best together, and we manage both from the same reporting.
- Who owns the ad accounts?
- You do. We manage your accounts through our Google Ads manager account and standard access on Microsoft and Meta, but the accounts, data and billing stay in your name. If we ever part ways, you keep everything, including campaign history and conversion setup.
- Where is your office?
- Our office is on State Highway 29 in Liberty Hill, northwest of Austin. We meet clients in person across the metro, including Round Rock, Cedar Park, Georgetown, Leander and central Austin, and we work with businesses nationally over video calls with shared dashboards and regular reviews.
Let’s meet in Austin.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.