Storefronts and marketplaces run like a revenue system.
Product brands are fighting on two fronts: a storefront they control and a marketplace they do not. We run both. On your own site that means a fast custom storefront with Shopify handling checkout, feeds to Google Merchant Center, and email flows that bring buyers back. On Amazon it means winning Brand Registry, rebuilding listings and A+ content, opening a Brand Store, and defending the Buy Box at full price against resellers.
Deliverables, not adjectives.
- 01
Headless Shopify storefront.
Custom Next.js front end with Shopify cart and Shop Pay, product schema, collection architecture and page speed that a theme cannot match.
- 02
Amazon Brand Registry and catalog.
Trademark and registry filing, ownership disputes when a reseller controls your listing, catalog corrections, variation families and FBA setup.
- 03
Listings, A+ and Brand Store.
Keyword-led titles and bullets, professional image pipeline, A+ content for every parent, and a Brand Store built to convert branded search.
- 04
Buy Box and channel pricing.
Reseller and MAP policy, pricing strategy across DTC, retail and Amazon, and monitoring so you are not undercutting your own store.
- 05
Amazon and Google advertising.
Sponsored Products and Brands, Vine enrollment, Google Shopping and Performance Max from a Merchant Center feed that stays clean.
- 06
Retention and lifecycle.
Klaviyo welcome, abandoned cart, post-purchase and win-back flows, plus a monthly campaign calendar with real creative.
Who this is for
- Product brands sold direct, through retail and on Amazon
- Companies that lost control of their Amazon listing or Buy Box
- Stores on a theme that has hit its ceiling on speed and conversion
Platforms
- Shopify
- Amazon Seller Central
- Amazon Brand Registry
- Amazon Ads
- Google Merchant Center
- Klaviyo
- Stripe
- Printful
Where we run it most
About e-commerce & amazon.
- A reseller controls our Amazon listing. Can you fix that?
- Usually, yes. With a registered trademark we file for Brand Registry and, where needed, an ownership dispute with the documentation Amazon requires.
- Do you manage Amazon advertising?
- Yes. Sponsored Products and Sponsored Brands, plus Vine for new listings, managed against advertising cost of sale and total account contribution, not just ad-attributed sales.
- Should we be on Amazon at all?
- If your customers search for your category there, you are on Amazon whether you like it or not. The question is whether you control the listing and the price. We help you decide, then run it.
Let us look at your e-commerce & amazon first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
t@theoryroad.com · (512) 222-7805