Storefronts and marketplaces run like a revenue system.
Product brands are fighting on two fronts: a storefront they control and a marketplace they do not.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
We run both. On your own site that means a fast custom storefront with Shopify handling checkout, feeds to Google Merchant Center, and email flows that bring buyers back. On Amazon it means winning Brand Registry, rebuilding listings and A+ content, opening a Brand Store, and defending the Buy Box at full price against resellers.
Deliverables, not adjectives.
Headless Shopify storefront.
Custom Next.js front end with Shopify cart and Shop Pay, product schema, collection architecture and page speed that a theme cannot match.
Amazon Brand Registry and catalog.
Trademark and registry filing, ownership disputes when a reseller controls your listing, catalog corrections, variation families and FBA setup.
Listings, A+ and Brand Store.
Keyword-led titles and bullets, professional image pipeline, A+ content for every parent, and a Brand Store built to convert branded search.
Buy Box and channel pricing.
Reseller and MAP policy, pricing strategy across DTC, retail and Amazon, and monitoring so you are not undercutting your own store.
Amazon and Google advertising.
Sponsored Products and Brands, Vine enrollment, Google Shopping and Performance Max from a Merchant Center feed that stays clean.
Retention and lifecycle.
Klaviyo welcome, abandoned cart, post-purchase and win-back flows, plus a monthly campaign calendar with real creative.
Who this is for
- Product brands sold direct, through retail and on Amazon
- Companies that lost control of their Amazon listing or Buy Box
- Stores on a theme that has hit its ceiling on speed and conversion
Platforms
- Shopify
- Amazon Seller Central
- Amazon Brand Registry
- Amazon Ads
- Google Merchant Center
- Klaviyo
- Stripe
- Printful
Where we run it most
Where we run e-commerce & amazon.
Connected TV and programmatic advertising
Connected TV and programmatic advertising for mid-size budgets: Amazon DSP, self-serve streaming buys, open exchange, geo-targeting, fraud checks, lift tests.
ViewRetail media advertising
Retail media agency for brands: Amazon Ads, Walmart Connect, Instacart Ads, Roundel and other networks, onsite and offsite, with closed-loop measurement.
ViewTikTok ads management
TikTok ads agency for brands and lead gen: Spark Ads, Smart+ campaigns, GMV Max for Shop sellers, creative volume and hooks, pixel plus Events API tracking.
ViewAmazon Brand Registry and brand protection
Amazon Brand Registry enrollment and brand protection: counterfeit and trademark reports, hijackers, unauthorized sellers, suppressed listings, account health.
ViewAmazon DSP, AMC and Attribution management
Amazon Marketing Cloud analysis, Amazon DSP management and Amazon Attribution setup, including the Brand Referral Bonus, from a team that sells on Amazon too.
ViewAmazon listing optimization and A+ Content
Amazon listing optimization and SEO built from Brand Analytics: titles, bullets, backend terms, images, A+ Content and Brand Stores, tested with real shoppers.
ViewAmazon PPC and advertising management
Amazon PPC management from a team that runs its own Seller Central accounts: Sponsored Products, Brands and Display, built and judged on TACOS, not ACOS.
ViewAmazon account management
Amazon account management and marketing from a team that runs its own Seller Central accounts: catalog, FBA inventory, Buy Box, ads, reviews and health.
ViewAmazon Vendor Central and 1P management
Amazon 1P vs 3P decisions and Vendor Central management: purchase orders, chargebacks, shortage claims, co-op terms and hybrid models, run by Amazon sellers.
View
Reading on e-commerce & amazon.
How to Fire Your Amazon Agency and Take It In House.
E-commerce · 9 min readLeaving an Amazon agency is mostly an access and data problem, not a strategy problem. Brands that plan the exit in the right order keep their campaigns, their listing history and their sales. Brands that send the termination email first often spend weeks getting their own account back.
ViewFractional CMO for E-commerce Brands: What They Own.
Agency Guide · 9 min readE-commerce marketing is a margin problem wearing a traffic costume. A fractional CMO for an online brand owns the number that matters, contribution after ad spend, across the store, Amazon and retention, and makes inventory and promotions part of the plan.
ViewAmazon Associates Other Row: Why It Appears and How to Read It.
Affiliate Programs · 10 min readAn "Other" row in your Tracking ID report looks like a rogue site or a hijacked tag. It is neither. It is where Amazon parks the numbers it will not show you row by row, and it shrinks or grows depending on the date range you pick.
ViewAmazon Affiliate Links to Unavailable Products: Find and Fix.
Affiliate Programs · 10 min readA Currently unavailable ASIN does not throw an error. The page still loads, the link still clicks, and the money page quietly stops earning. Here is how we catch dead Amazon links on our own sites and keep every click landing somewhere a reader can buy.
ViewAmazon Associates Sales on the Wrong Tracking ID: Causes, Fixes.
Affiliate Programs · 10 min readWhen one site's revenue shows up under another site's tracking ID, Amazon is not misreporting. It is crediting exactly the tag that was in the link. The work is finding where the wrong tag came from and making sure it cannot ship again.
View
About e-commerce & amazon.
- A reseller controls our Amazon listing. Can you fix that?
- Usually, yes. With a registered trademark we file for Brand Registry and, where needed, an ownership dispute with the documentation Amazon requires.
- Do you manage Amazon advertising?
- Yes. Sponsored Products and Sponsored Brands, plus Vine for new listings, managed against advertising cost of sale and total account contribution, not just ad-attributed sales.
- Should we be on Amazon at all?
- If your customers search for your category there, you are on Amazon whether you like it or not. The question is whether you control the listing and the price. We help you decide, then run it.
- What does a full-service Amazon agency actually do?
- Catalog and Brand Registry, listings and A+ content, the Brand Store, inventory and FBA planning, Sponsored Products, Brands and Display, brand protection against unauthorized sellers, and the weekly scorecard: TACOS, Buy Box share at list price, IPI and stranded inventory. We run our own Seller Central accounts, so the playbook is the one we use ourselves.
- How do you charge for Amazon management?
- A flat monthly retainer scoped to SKUs, marketplaces and ad spend, never a percentage of your sales, so our incentive is your total account contribution rather than a bigger ad budget. Advertising-only engagements are available for brands that already have operations covered.
- Can you take over an account another agency has been running?
- Yes. The first two weeks are an audit of the catalog, ad structure, pricing and reimbursements, then a written plan. You keep ownership of Seller Central, the ad console and every creative asset throughout; we work as users on your account.
Other services
- Paid Media & PPC
- SEO & AI Search
- AI Search Optimization
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- Social Media Marketing
- Influencer & Creator Marketing
- Media Buying
- Google Ads for Contractors
- Contractor Website Design
Let us look at your e-commerce & amazon first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.