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Capabilities / E-commerce & Amazon

Storefronts and marketplaces run like a revenue system.

Product brands are fighting on two fronts: a storefront they control and a marketplace they do not.

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.

We run both. On your own site that means a fast custom storefront with Shopify handling checkout, feeds to Google Merchant Center, and email flows that bring buyers back. On Amazon it means winning Brand Registry, rebuilding listings and A+ content, opening a Brand Store, and defending the Buy Box at full price against resellers.

What is included

Deliverables, not adjectives.

  1. Headless Shopify storefront.

    Custom Next.js front end with Shopify cart and Shop Pay, product schema, collection architecture and page speed that a theme cannot match.

  2. Amazon Brand Registry and catalog.

    Trademark and registry filing, ownership disputes when a reseller controls your listing, catalog corrections, variation families and FBA setup.

  3. Listings, A+ and Brand Store.

    Keyword-led titles and bullets, professional image pipeline, A+ content for every parent, and a Brand Store built to convert branded search.

  4. Buy Box and channel pricing.

    Reseller and MAP policy, pricing strategy across DTC, retail and Amazon, and monitoring so you are not undercutting your own store.

  5. Amazon and Google advertising.

    Sponsored Products and Brands, Vine enrollment, Google Shopping and Performance Max from a Merchant Center feed that stays clean.

  6. Retention and lifecycle.

    Klaviyo welcome, abandoned cart, post-purchase and win-back flows, plus a monthly campaign calendar with real creative.

Who this is for

  • Product brands sold direct, through retail and on Amazon
  • Companies that lost control of their Amazon listing or Buy Box
  • Stores on a theme that has hit its ceiling on speed and conversion

Platforms

  • Shopify
  • Amazon Seller Central
  • Amazon Brand Registry
  • Amazon Ads
  • Google Merchant Center
  • Klaviyo
  • Stripe
  • Printful
Platforms

Where we run e-commerce & amazon.

All platforms
Perspectives

Reading on e-commerce & amazon.

All perspectives
  1. US Customs Duties for E-commerce Brands: A Landed Cost Guide.

    E-commerce · 11 min read

    US customs duties decide whether a foreign e-commerce brand makes money in America. Here is how classification, value and origin set the duty, why sales tax is separate, and how to build it all into a US price.

    View
  2. Prop 65 for Importers: Warnings, Online Rules and Amazon.

    E-commerce · 10 min read

    What California's Proposition 65 asks of a foreign brand selling into the US, how the safe harbor warnings work on labels, product pages and marketplaces, and who should own each decision before launch.

    View
  3. Amazon Global Selling: How to Sell on Amazon US From Abroad.

    E-commerce · 11 min read

    What it takes for a company outside the United States to sell on Amazon.com: the registration and verification steps, the tax interview, getting paid, a US trademark for Brand Registry, landing inventory at FBA, and the launch sequence we run.

    View
  4. Selling on Amazon US From Mexico, Brazil and Latin America.

    E-commerce · 11 min read

    A practical guide for Latin American founders selling on Amazon.com: how registration and payments work from Mexico, Brazil and Colombia, the tax interview, US trademarks and Brand Registry, getting stock into FBA, and a first 90 days plan.

    View
  5. Amazon 1P vs 3P: Vendor Central vs Seller Central for Brands.

    E-commerce · 10 min read

    Selling to Amazon and selling on Amazon look similar from the product page and behave nothing alike in the P&L. Here is how the two models work, what each really costs, and how to choose.

    View
Questions

About e-commerce & amazon.

A reseller controls our Amazon listing. Can you fix that?
Usually, yes. With a registered trademark we file for Brand Registry and, where needed, an ownership dispute with the documentation Amazon requires.
Do you manage Amazon advertising?
Yes. Sponsored Products and Sponsored Brands, plus Vine for new listings, managed against advertising cost of sale and total account contribution, not just ad-attributed sales.
Should we be on Amazon at all?
If your customers search for your category there, you are on Amazon whether you like it or not. The question is whether you control the listing and the price. We help you decide, then run it.
Work with us

Let us look at your e-commerce & amazon first.

Send a short brief. We will come back within one business day with what we would fix first and what it would take.

t@theoryroad.com

Step 1 of 2

How can we help you get found?

What do you need help with?

Next: name, email and budget. That’s it.