Compliant growth for lenders, brokers and financial advisors.
Financial categories pay the highest cost per click on the internet, so the funnel has to be engineered, not decorated. We build multistep flows that qualify while they capture, integrate identity and data providers for prefill, deliver leads to buyers and CRMs with the consent proof regulators expect, and run search campaigns with the bid discipline that keeps cost per lead inside the model. We have built a national auto-refinance marketplace end to end, so we know what the compliance team will ask.
Who we work with
- Consumer and auto lenders
- Life, annuity and long-term-care brokerages
- Registered investment advisors
- Credit and debt services
- Tax resolution firms
What we typically build.
- 01
Funnel and marketplace build.
Branching quizzes, ranked offers, identity and vehicle prefill, lender API integrations and lead delivery with retries and deduplication.
- 02
Compliance layer.
TCPA and E-SIGN consent, disclosures, data-use gating and audit trails built into the product rather than bolted on.
- 03
Search campaigns.
Tight match types, deep negative lists, per-click ceilings sized from observed conversion rates, and daily reporting.
- 04
Editorial authority.
Reviews, comparisons and guides that earn organic traffic in categories where paid clicks cost hundreds of dollars.
Common questions.
- Do you understand our compliance requirements?
- We build for them. Consent capture, disclosures, data-use gating and audit trails are designed into the funnel and reviewed with your compliance lead before launch.
Growing a financial services & lending business? Start here.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.
t@theoryroad.com · (512) 222-7805