Paid media that is measured to the lead, not the click.
Most paid accounts we inherit lose money on plumbing: conversion actions counting the wrong events, campaigns bidding toward phone-number clicks that never became calls, click IDs that never reach the CRM.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
We fix measurement first, rebuild the account around the conversions that pay, then scale. Accounts stay in your name, linked to our Google Ads manager account and verified Meta Business Manager, and every dollar is reported against the leads it produced.
Deliverables, not adjectives.
Account and tracking audit.
Conversion actions, attribution windows, campaign goal overrides, negative coverage, landing pages and CRM handoff reviewed against live data before anything changes.
Google Ads management.
Search, Performance Max, Shopping and Demand Gen. Match-type discipline, negative architecture, bid ceilings sized from observed conversion rates, offline conversion uploads from your CRM.
Meta and Instagram advertising.
Pixel plus Conversions API for server-side events, custom and lookalike audiences, retargeting tiers by intent, new creative tested on a fixed schedule, and business verification handled.
Local Services Ads.
Setup, category and service-area configuration, lead dispositioning so invalid leads are disputed for credit, budget pacing, and CRM sync so every LSA lead is answered and tracked.
Landing systems.
Gated calculators, multistep forms and estimate tools built for paid traffic, with GCLID and FBCLID captured in hidden fields and carried into the CRM.
Reporting you can read.
A daily or weekly readout of spend, leads and cost per lead by channel, delivered as a shared sheet or dashboard, not a slide deck.
Who this is for
- Companies spending $5k to $250k a month who cannot tie spend to booked revenue
- Home services, real estate, financial services and e-commerce brands with a clear cost-per-lead target
- Teams that want the account to stay in their name with full admin access
Platforms
- Google Ads
- Performance Max
- Local Services Ads
- Meta Ads
- Microsoft Ads
- Apple Search Ads
- Google Tag Manager
- GA4
- CallRail
Where we run paid media & ppc.
Connected TV and programmatic advertising
Connected TV and programmatic advertising for mid-size budgets: Amazon DSP, self-serve streaming buys, open exchange, geo-targeting, fraud checks, lift tests.
ViewLinkedIn ads and B2B social
LinkedIn ads agency for B2B: ABM lists, Lead Gen Forms synced to your CRM, Thought Leader and Document Ads, Conversions API, judged on cost per opportunity.
ViewRetail media advertising
Retail media agency for brands: Amazon Ads, Walmart Connect, Instacart Ads, Roundel and other networks, onsite and offsite, with closed-loop measurement.
ViewTikTok ads management
TikTok ads agency for brands and lead gen: Spark Ads, Smart+ campaigns, GMV Max for Shop sellers, creative volume and hooks, pixel plus Events API tracking.
ViewYouTube advertising
YouTube ads agency: video and Demand Gen campaigns in Google Ads, Shorts, in-feed and in-stream ads, creative built for the first five seconds, and real lift.
ViewAmazon DSP, AMC and Attribution management
Amazon Marketing Cloud analysis, Amazon DSP management and Amazon Attribution setup, including the Brand Referral Bonus, from a team that sells on Amazon too.
ViewAmazon PPC and advertising management
Amazon PPC management from a team that runs its own Seller Central accounts: Sponsored Products, Brands and Display, built and judged on TACOS, not ACOS.
ViewAmazon account management
Amazon account management and marketing from a team that runs its own Seller Central accounts: catalog, FBA inventory, Buy Box, ads, reviews and health.
ViewAmazon Vendor Central and 1P management
Amazon 1P vs 3P decisions and Vendor Central management: purchase orders, chargebacks, shortage claims, co-op terms and hybrid models, run by Amazon sellers.
View
Reading on paid media & ppc.
Google Ads Agency Austin: How to Run PPC in the Austin Metro.
Paid Media · 10 min readHow to run Google Ads across Austin and its suburbs without paying for the wrong clicks: location settings, Local Services Ads beside Search, call tracking, local seasonality, and reporting on booked jobs instead of leads.
ViewGoogle Ads Agency vs In-House: Is It Cheaper to Run It Yourself?.
Paid Media · 11 min readThe salary and the agency fee are both incomplete numbers. This is the full cost comparison, when in-house is actually cheaper, how e-commerce and Shopping change the math, and how referral leads compare to Google Ads leads.
ViewHow to Choose a PPC Agency: 15 Questions to Ask Before You Sign.
Paid Media · 11 min readPitches are built to win pitches. These are the questions we would ask on the buying side, what a strong answer sounds like, what separates a top tier PPC agency from a standard one, and how to vet remarketing specifically.
ViewPaid Media Reporting: Why Ad Numbers Differ From Your CRM.
Paid Media · 11 min readYour ad platforms and your CRM will never agree exactly. Here is why the conversion numbers differ, how to reconcile them, the four numbers a report should lead with, and the reporting and cadence to expect from a partner.
ViewEnhanced Conversions in Google Ads: Web, Leads and CRM Imports.
Paid Media · 11 min readEnhanced conversions add hashed first-party data to your Google Ads conversions so more of them get measured, and the leads version lets you import qualified, booked and sold outcomes from your CRM. Here is how both work and how to set them up.
View
About paid media & ppc.
- Do you take over our existing Google Ads account or start a new one?
- We take over the existing account. The account and its history stay in your name, and we link it to our manager account for access. Starting over throws away learnings you paid for.
- What is a realistic cost per lead?
- It depends on the category and the offer, so we do not quote one before we see the account. We set the target from your close rate and job value, then report against it weekly.
- Do you manage Facebook and Instagram ads too?
- Yes. Meta campaigns run under our verified Business Manager with the pixel and Conversions API installed on your site, so results are measured server-side as well as in the browser.
- Is there a minimum ad spend?
- Most of our paid media clients spend between $5k and $100k a month. Below that, we usually recommend Local Services Ads and search fundamentals first, which we can set up as a project.
Other services
- SEO & AI Search
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- Social Media Marketing
- AI Search Optimization
- Influencer & Creator Marketing
- Media Buying
Let us look at your paid media & ppc first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.