Paid media that is measured to the lead, not the click.
Most paid accounts we inherit lose money on plumbing: conversion actions counting the wrong events, campaigns bidding toward phone-number clicks that never became calls, click IDs that never reach the CRM.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
We fix measurement first, rebuild the account around the conversions that pay, then scale. Accounts stay in your name, linked to our Google Ads manager account and verified Meta Business Manager, and every dollar is reported against the leads it produced.
Deliverables, not adjectives.
Account and tracking audit.
Conversion actions, attribution windows, campaign goal overrides, negative coverage, landing pages and CRM handoff reviewed against live data before anything changes.
Google Ads management.
Search, Performance Max, Shopping and Demand Gen. Match-type discipline, negative architecture, bid ceilings sized from observed conversion rates, offline conversion uploads from your CRM.
Meta and Instagram advertising.
Pixel plus Conversions API for server-side events, custom and lookalike audiences, retargeting tiers by intent, new creative tested on a fixed schedule, and business verification handled.
Local Services Ads.
Setup, category and service-area configuration, lead dispositioning so invalid leads are disputed for credit, budget pacing, and CRM sync so every LSA lead is answered and tracked.
Landing systems.
Gated calculators, multistep forms and estimate tools built for paid traffic, with GCLID and FBCLID captured in hidden fields and carried into the CRM.
Reporting you can read.
A daily or weekly readout of spend, leads and cost per lead by channel, delivered as a shared sheet or dashboard, not a slide deck.
Who this is for
- Companies spending $5k to $250k a month who cannot tie spend to booked revenue
- Home services, real estate, financial services and e-commerce brands with a clear cost-per-lead target
- Teams that want the account to stay in their name with full admin access
Platforms
- Google Ads
- Performance Max
- Local Services Ads
- Meta Ads
- Microsoft Ads
- Apple Search Ads
- Google Tag Manager
- GA4
- CallRail
Where we run paid media & ppc.
Connected TV and programmatic advertising
Connected TV and programmatic advertising for mid-size budgets: Amazon DSP, self-serve streaming buys, open exchange, geo-targeting, fraud checks, lift tests.
ViewLinkedIn ads and B2B social
LinkedIn ads agency for B2B: ABM lists, Lead Gen Forms synced to your CRM, Thought Leader and Document Ads, Conversions API, judged on cost per opportunity.
ViewRetail media advertising
Retail media agency for brands: Amazon Ads, Walmart Connect, Instacart Ads, Roundel and other networks, onsite and offsite, with closed-loop measurement.
ViewTikTok ads management
TikTok ads agency for brands and lead gen: Spark Ads, Smart+ campaigns, GMV Max for Shop sellers, creative volume and hooks, pixel plus Events API tracking.
ViewYouTube advertising
YouTube ads agency: video and Demand Gen campaigns in Google Ads, Shorts, in-feed and in-stream ads, creative built for the first five seconds, and real lift.
ViewAmazon DSP, AMC and Attribution management
Amazon Marketing Cloud analysis, Amazon DSP management and Amazon Attribution setup, including the Brand Referral Bonus, from a team that sells on Amazon too.
ViewAmazon PPC and advertising management
Amazon PPC management from a team that runs its own Seller Central accounts: Sponsored Products, Brands and Display, built and judged on TACOS, not ACOS.
ViewAmazon account management
Amazon account management and marketing from a team that runs its own Seller Central accounts: catalog, FBA inventory, Buy Box, ads, reviews and health.
ViewAmazon Vendor Central and 1P management
Amazon 1P vs 3P decisions and Vendor Central management: purchase orders, chargebacks, shortage claims, co-op terms and hybrid models, run by Amazon sellers.
View
Reading on paid media & ppc.
Google Ads Conversion Tracking Not Working? Fix It in Order.
Paid Media · 10 min readA broken conversion tag does more than spoil a report. It feeds Smart Bidding the wrong signal and can quietly shift budget away from what works. Here is the diagnostic order we use on our own sites and on accounts we take over.
ViewPrimary vs Biddable Conversions: Why Google Ads Ignores Yours.
Paid Media · 10 min readMarking a conversion action Primary does not make a campaign bid on it. Campaigns bid on goals. Here is how we trace what bidding actually chases on our own accounts and on accounts we take over.
ViewGoogle Ads Website Call Conversions at Zero: Causes and Fixes.
Paid Media · 10 min readWhen the calls from website column reads zero but the phone keeps ringing, the tag is usually fine and something else on the page got to the phone number first. Here is the order we check it in.
ViewWhy Meta, Google Ads, GA4 and Shopify Report Different Sales.
Paid Media · 10 min readShopify says 100 orders. Meta claims 70, Google Ads claims 60, GA4 credits paid search with 40. None of them is broken. Each one answers a different question, and here is how we reconcile them on our own stores and on accounts we take over.
ViewHubSpot Form Conversions Not in Google Ads? The Fix Order.
Systems & Integration · 10 min readA HubSpot form can fill the CRM with paid leads while Google Ads records none, and bidding quietly learns from the wrong signal. This is the order we use to find the break and wire the form to Google Ads properly.
View
About paid media & ppc.
- Do you take over our existing Google Ads account or start a new one?
- We take over the existing account. The account and its history stay in your name, and we link it to our manager account for access. Starting over throws away learnings you paid for.
- What is a realistic cost per lead?
- It depends on the category and the offer, so we do not quote one before we see the account. We set the target from your close rate and job value, then report against it weekly.
- Do you manage Facebook and Instagram ads too?
- Yes. Meta campaigns run under our verified Business Manager with the pixel and Conversions API installed on your site, so results are measured server-side as well as in the browser.
- Is there a minimum ad spend?
- Most of our paid media clients spend between $5k and $100k a month. Below that, we usually recommend Local Services Ads and search fundamentals first, which we can set up as a project.
Other services
- SEO & AI Search
- AI Search Optimization
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- Social Media Marketing
- Influencer & Creator Marketing
- Media Buying
- Google Ads for Contractors
- Contractor Website Design
Let us look at your paid media & ppc first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.