Paid media that is measured to the lead, not the click.
Most paid accounts we inherit are not losing on strategy. They are losing on plumbing: conversions counting the wrong events, campaigns optimizing toward phone clicks that never became calls, click IDs that never reach the CRM. We fix the measurement first, then rebuild the account around the goals that matter, then scale. Every account runs under our own Google Ads manager account and Meta Business Manager, and every dollar is reported against the leads it produced.
Deliverables, not adjectives.
- 01
Account and tracking audit.
Conversion actions, attribution windows, campaign goal overrides, negative coverage, landing pages and CRM handoff reviewed against live data before anything changes.
- 02
Google Ads management.
Search, Performance Max, Shopping and Demand Gen. Match-type discipline, negative architecture, bid ceilings sized from observed conversion rates, offline conversion uploads from your CRM.
- 03
Meta and Instagram advertising.
Pixel and Conversions API, custom and lookalike audiences, retargeting tiers by intent, creative testing on a schedule, and business verification handled.
- 04
Local Services Ads.
Setup, category and service-area configuration, lead dispositioning, budget pacing and CRM sync so every LSA lead is answered and tracked.
- 05
Landing systems.
Gated calculators, multistep forms and estimate tools built to convert paid traffic, with click IDs captured in hidden fields all the way to the CRM.
- 06
Reporting you can read.
A daily or weekly readout of spend, leads and cost per lead by channel, delivered as a shared sheet or dashboard, not a slide deck.
Who this is for
- Companies spending $5k to $250k a month who cannot tie spend to booked revenue
- Home services, real estate, financial services and e-commerce brands with a clear cost-per-lead target
- Teams that want the account to stay in their name with full admin access
Platforms
- Google Ads
- Performance Max
- Local Services Ads
- Meta Ads
- Microsoft Ads
- Apple Search Ads
- Google Tag Manager
- GA4
- CallRail
About paid media & ppc.
- Do you take over our existing Google Ads account or start a new one?
- We take over the existing account. The account and its history stay in your name, and we link it to our manager account for access. Starting over throws away learnings you paid for.
- What is a realistic cost per lead?
- It depends on the category and the offer, so we do not quote one before we see the account. We set the target from your close rate and job value, then report against it weekly.
- Do you manage Facebook and Instagram ads too?
- Yes. Meta campaigns run under our verified Business Manager with the pixel and Conversions API installed on your site, so results are measured server-side as well as in the browser.
- Is there a minimum ad spend?
- Most of our paid media clients spend between $5k and $100k a month. Below that, we usually recommend Local Services Ads and search fundamentals first, which we can set up as a project.
Let us look at your paid media & ppc first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
t@theoryroad.com · (512) 222-7805