A senior growth operator at your leadership table.
Most leadership teams do not need another agency. They need someone who has actually built and run the thing sitting at the table, owning the number, and directing whoever does the work. That is what a fractional growth leader from Theory Road does: sets the plan, runs the weekly cadence, hires and manages vendors or in-house staff, and reports to the CEO like an executive, at a fraction of the cost of one.
Deliverables, not adjectives.
- 01
Growth plan and budget.
Channel mix, sequencing, targets and spend, written to be run rather than presented. Revisited quarterly against results.
- 02
Weekly operating cadence.
A standing leadership session, a scoreboard everyone reads the same way, and decisions made on numbers rather than opinions.
- 03
Team and vendor management.
Hiring plans, agency selection and oversight, and the accountability that keeps every vendor working toward the same target.
- 04
Pricing and offer strategy.
Packaging, pricing across channels, and offer design informed by what we see across our own portfolio and client base.
- 05
Advisory partner option.
For teams that need standing access and a monthly working session rather than an embedded leader.
Who this is for
- Companies between $3M and $100M in revenue without a marketing executive
- Founders who want a growth partner rather than a report
- Private-equity backed companies with a growth thesis to execute
Platforms
- Your existing stack
- Reporting in Google Sheets and Looker Studio
About fractional cmo & growth advisory.
- How is a fractional CMO different from hiring an agency?
- An agency executes channels. A fractional CMO sets the strategy, owns the target, and manages the agencies and staff who execute, including us if that is the right fit. The engagement is with your leadership team, not a task list.
- How much time do we get?
- Engagements are scoped in days per month, typically two to eight, with a three-month minimum. The cadence is weekly regardless of the tier.
Let us look at your fractional cmo & growth advisory first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
t@theoryroad.com · (512) 222-7805