A senior growth operator at your leadership table.
Most leadership teams do not need another agency.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
They need an operator at the table who has built and run this kind of business, owns the number, and directs whoever does the work. That is what a fractional growth leader from Theory Road does: sets the plan, runs the weekly cadence, hires and manages vendors or in-house staff, and reports to the CEO like an executive, at a fraction of the cost of one.
Deliverables, not adjectives.
Growth plan and budget.
Channel mix, sequencing, targets and spend, written to be run rather than presented. Revisited quarterly against results.
Weekly operating cadence.
A standing leadership session, a scoreboard everyone reads the same way, and decisions made on numbers rather than opinions.
Team and vendor management.
Hiring plans, agency selection and oversight, and the accountability that keeps every vendor working toward the same target.
Pricing and offer strategy.
Packaging, pricing across channels, and offer design informed by what we see across our own portfolio and client base.
Advisory partner option.
For teams that need standing access and a monthly working session rather than an embedded leader.
Who this is for
- Companies between $3M and $100M in revenue without a marketing executive
- Founders who want a growth partner rather than a report
- Private-equity backed companies with a growth thesis to execute
Platforms
- Your existing stack
- Reporting in Google Sheets and Looker Studio
Where we run fractional cmo & growth advisory.
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LinkedIn ads agency for B2B: ABM lists, Lead Gen Forms synced to your CRM, Thought Leader and Document Ads, Conversions API, judged on cost per opportunity.
ViewAmazon Vendor Central and 1P management
Amazon 1P vs 3P decisions and Vendor Central management: purchase orders, chargebacks, shortage claims, co-op terms and hybrid models, run by Amazon sellers.
ViewCRM implementation, integration and migration
CRM implementation services, integration and migration for HubSpot, Salesforce, Zoho, Pipedrive, GoHighLevel and Dynamics.
ViewServiceTitan marketing and integration
ServiceTitan marketing setup: campaigns and tracking numbers, attribution to booked and invoiced jobs, Marketing Pro, and booked revenue sent to Google Ads.
ViewMarketing dashboards in Looker Studio
Marketing dashboard builds in Looker Studio: one scoreboard of spend, leads, booked jobs and revenue by source, from GA4, Google Ads, BigQuery and your CRM.
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Reading on fractional cmo & growth advisory.
Fractional CMO for E-commerce Brands: What They Own.
Agency Guide · 9 min readE-commerce marketing is a margin problem wearing a traffic costume. A fractional CMO for an online brand owns the number that matters, contribution after ad spend, across the store, Amazon and retention, and makes inventory and promotions part of the plan.
ViewFractional CMO vs VP of Marketing: Which to Hire First.
Agency Guide · 9 min readOne owns the strategy and the number on a part-time contract. The other runs the team and the calendar every day. Most mid-market companies need both, in a specific order, and the order is where the money is won or lost.
ViewFractional CMO First 90 Days: A Week by Week Plan.
Agency Guide · 10 min readNinety days is enough time to build a scoreboard the CEO trusts, write a plan the CEO approves, and move the first real money. Here is the week by week version, the access to request on day one, and how to tell at day 90 whether to keep going.
ViewAmazon Agency vs Freelancer vs In-House: Which to Hire.
E-commerce · 9 min readEvery brand on Amazon eventually asks who should run the account. The answer changes with revenue, catalog size and how much of the business Amazon is. Here is the decision by stage, what breaks with each option, and how to move between them cleanly.
ViewFractional CMO Responsibilities: What the Job Actually Is.
Agency Guide · 9 min readA fractional CMO has the full CMO job with a fraction of the hours. Here is what that job contains, what a month looks like, where the line sits between directing and doing, and the signs it is paying off.
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About fractional cmo & growth advisory.
- How is a fractional CMO different from hiring an agency?
- An agency executes channels. A fractional CMO sets the strategy, owns the target, and manages the agencies and staff who execute, including us if that is the right fit. The engagement is with your leadership team, not a task list.
- How much time do we get?
- Engagements are scoped in days per month, typically two to eight, with a three-month minimum. The cadence is weekly regardless of the tier.
- What does a fractional CMO do in the first 90 days?
- Month one is measurement and the plan: what the numbers actually count, where revenue comes from, and a written channel plan with targets. Month two is the operating cadence, the scoreboard and the vendor or hiring decisions. Month three is the first reallocation of budget based on results, reported to the CEO.
- How much does a fractional CMO cost?
- Priced by days per month rather than a percentage of spend, and well below the loaded cost of a full-time CMO. We publish the ranges and models in our fractional CMO cost guide, and quote a fixed monthly figure after a scoping call.
- Does it work for startups and SaaS companies?
- After product-market fit, yes: when there is a repeatable sale and the question is which channels scale it. Before that, a fractional CMO is usually premature and we will say so. For SaaS the engagement is built around pipeline, CAC payback and the sales handoff rather than brand campaigns.
Other services
- Paid Media & PPC
- SEO & AI Search
- AI Search Optimization
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Global Talent & Offshore Teams
- Social Media Marketing
- Influencer & Creator Marketing
- Media Buying
- Google Ads for Contractors
- Contractor Website Design
Let us look at your fractional cmo & growth advisory first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.