Google Ads for contractors and home services companies.
Most contractor ad accounts we audit are bidding toward the wrong thing.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
They count every form fill, page view or tap on the phone number as a conversion, so Google spends the budget finding more of those, not more booked jobs. We rebuild the account around what pays: real calls over 60 seconds, qualified estimate requests, and booked or sold jobs sent back from ServiceTitan, JobNimbus, Housecall Pro or whatever CRM you run. Then we scale the campaigns that produce jobs at a cost your margins can carry. The account stays in your name.
Deliverables, not adjectives.
Account and tracking audit.
Every conversion action, call tracking number, campaign goal, search term report and landing page reviewed against live data, with the waste ranked in dollars before anything changes.
Search campaigns by service and area.
Campaigns split by service line (repair, replacement, install, emergency) and service area, with negatives that block job seekers, DIY searches, parts shoppers and out-of-area traffic.
Local Services Ads.
Google Guaranteed or Screened setup, categories and job types, budget pacing, lead disputes for credit on spam and out-of-scope calls, and every LSA lead logged in your CRM.
Offline conversions from your CRM.
Click IDs captured on every form and tracked call, then booked and sold jobs uploaded back to Google so bidding optimizes to revenue, not leads.
Landing pages built for the call.
Service and city landers with the phone number, financing, reviews and a short estimate form above the fold, tested against the site pages they replace.
Weekly readout.
Spend, calls, forms, booked jobs and cost per booked job by campaign and service line, in a shared sheet the owner can read in two minutes.
Who this is for
- Roofing, HVAC, plumbing, electrical, remodeling, pest, garage door, solar and outdoor living companies spending $5k to $100k a month on Google
- Owners who can see the ad spend but not which jobs it produced
- Multi-location and franchise operators who need one account structure across markets
- Companies coming off a lead vendor or pay-per-lead service and moving to their own ads
Platforms
- Google Ads
- Local Services Ads
- Performance Max
- Microsoft Ads
- Google Business Profile
- CallRail
- ServiceTitan
- JobNimbus
- Housecall Pro
- Jobber
- AccuLynx
- GoHighLevel
Where we run it most
Reading on google ads for contractors.
Google Ads Conversion Tracking Not Working? Fix It in Order.
Paid Media · 10 min readA broken conversion tag does more than spoil a report. It feeds Smart Bidding the wrong signal and can quietly shift budget away from what works. Here is the diagnostic order we use on our own sites and on accounts we take over.
ViewPrimary vs Biddable Conversions: Why Google Ads Ignores Yours.
Paid Media · 10 min readMarking a conversion action Primary does not make a campaign bid on it. Campaigns bid on goals. Here is how we trace what bidding actually chases on our own accounts and on accounts we take over.
ViewGoogle Ads Website Call Conversions at Zero: Causes and Fixes.
Paid Media · 10 min readWhen the calls from website column reads zero but the phone keeps ringing, the tag is usually fine and something else on the page got to the phone number first. Here is the order we check it in.
ViewWhy Meta, Google Ads, GA4 and Shopify Report Different Sales.
Paid Media · 10 min readShopify says 100 orders. Meta claims 70, Google Ads claims 60, GA4 credits paid search with 40. None of them is broken. Each one answers a different question, and here is how we reconcile them on our own stores and on accounts we take over.
ViewHubSpot Form Conversions Not in Google Ads? The Fix Order.
Systems & Integration · 10 min readA HubSpot form can fill the CRM with paid leads while Google Ads records none, and bidding quietly learns from the wrong signal. This is the order we use to find the break and wire the form to Google Ads properly.
View
About google ads for contractors.
- What does Google Ads management for contractors cost?
- Management is a flat monthly fee scoped to the number of service lines and markets, never a percentage of ad spend, so we have no reason to push your budget up. We quote in writing after the audit.
- Should we run Local Services Ads or Google Search ads?
- Usually both. LSA leads are cheaper per call in most home services categories but the volume is capped by Google. Search fills the gap and covers the service lines LSA does not. We set the split from your call data, not a template.
- Can you connect Google Ads to ServiceTitan or our CRM?
- Yes. We pass the Google click ID into ServiceTitan, JobNimbus, Housecall Pro, Jobber, AccuLynx, HubSpot or GoHighLevel and send booked and sold jobs back to Google as offline conversions. That is the single biggest lever on cost per job.
- Do you take over our current account?
- Yes. The account, its history and its data stay in your name. We link it to our manager account and keep what is working.
- How fast will we see results?
- Waste cuts show up in the first two weeks. Bidding to booked jobs needs about 30 offline conversions to settle, which is four to eight weeks for most contractors.
Other services
- Paid Media & PPC
- SEO & AI Search
- AI Search Optimization
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- Social Media Marketing
- Influencer & Creator Marketing
- Media Buying
- Contractor Website Design
Let us look at your google ads for contractors first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.