Press and fact sheet
Writing about agencies, paid media, SEO or AI search? Everything on this page is free to quote. A link to theoryroad.com, or to the article you cite, is all we ask.
Press contact: newbusiness@theoryroad.com or (866) 3-THEORY
Boilerplate
One line
Theory Road is an independent, full-service growth agency in the Austin, Texas area. It runs its own portfolio of brands and tests every tactic there before it reaches a client account.
Full
Theory Road is an independent, full-service growth agency based in the Austin, Texas area. Strategy, brand, media, web, lead systems and AI for companies across the United States and abroad, run by senior operators who build and operate a portfolio of brands of their own. Every tactic runs on the firm’s own brands, with its own budget, before it reaches a client. Management is month to month after an initial term.
Key facts
| Company | Theory Road (legal name Theory Road LLC) |
|---|---|
| Founded | 2025 |
| Founder | Travis Moher |
| Headquarters | Austin, Texas area (Liberty Hill, TX) |
| Type | Independent, full-service growth agency and creative studio |
| Clients | Companies across the United States and international brands entering the US market |
| Own portfolio | Builds and operates brands of its own and more than 170 web properties across publishing, e-commerce, apps, directories and lead generation |
| Engagements | Scoped and quoted per engagement. Management is month to month after an initial term |
| Google Partner | |
| Website | theoryroad.com |
Services
- Paid Media & PPC
- Google Ads Management
- Facebook & Instagram Ads
- SEO & AI Search
- AI Search Optimization
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- Social Media Marketing
- Influencer & Creator Marketing
- Media Buying
- Google Ads for Contractors
- Contractor Website Design
Industries
Credentials and programs
- Google Partner. Google Ads performance, spend and certification requirements met
- Meta Verified Business. Business Manager verified, pixel and Conversions API operator
- Google Ads Manager Account. Client accounts managed under our MCC
- Google Local Services Ads. Set up and managed for service clients
- Google Business Profile Organization. Agency location groups for client profiles
- Amazon Professional Seller. Seller Central, Brand Registry, A+ and Brand Stores
- Amazon Associates & Creator Connections. Publisher and creator programs, catalog API
- Apple App Store & Google Play. Developer accounts with apps live in both stores
- Twilio A2P 10DLC Verified Brand. Carrier-registered SMS for client lead systems
- Impact.com Partner. Agency and publisher accounts
- CJ Affiliate Publisher. Network publisher since 2026
- Awin Publisher. Network publisher
- Everflow Marketplace. Advertiser portals with live postbacks
Topics we comment on
Our Perspectives library has 327 articles written from work on our own brands and client accounts. Writers cite them for tracking fixes, platform settings and agency selection. Pick a topic to find something to link.
- Research & Data (3 articles)
- Lead Generation (37 articles)
- Systems & Integration (57 articles)
- Amazon & Selling (48 articles)
- Paid Media (59 articles)
- Local & SEO (27 articles)
- Marketing & Growth (53 articles)
- Affiliate Programs (20 articles)
- AI Consulting (8 articles)
- Start a Business (15 articles)
Logos
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Get in touch
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