Affiliate Programs.
Designing, recruiting and measuring affiliate and partnership programs on Impact, CJ, Awin, Everflow or your own platform, written by people who publish on the other side.
Affiliate Postback URL Setup: Server-to-Server Tracking That Holds.
Affiliate postback URL setup, step by step: capture the click id, write it into the order, and fire server to server to Impact, Awin, CJ or Everflow.
How to Hire an Affiliate Marketing Agency.
What a real affiliate marketing agency builds: commission design, network choice, recruiting, tracking, incrementality, fraud rules, and fee models to compare.
How to Launch an Affiliate Program for an Established Brand.
A strategic playbook for CMOs and growth leaders launching an affiliate program at a $10M-$100M brand: economics, design, and how to do it right.
Affiliate Networks vs. Platforms vs. In-House: How a Growing Brand Should Run Its Program.
A vendor-neutral decision guide for $10M-$100M brands weighing affiliate networks, SaaS platforms, and in-house or agency management.
How to Recruit Affiliates Who Actually Drive Revenue.
A strategic playbook for marketing leaders on recruiting and activating affiliate partners who add real, incremental revenue.
What an Affiliate Program Actually Costs (and the ROI to Expect).
A CFO-grade breakdown of the full affiliate cost stack, commissions, overrides, management, and the incremental CAC and ROAS to expect.
Affiliate Incrementality: Are Your Partners Driving New Revenue or Just Taking Credit?.
A rigorous look at affiliate incrementality, how to tell which partners create demand and which just intercept sales you already had.
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