Paid Media.
Google Ads, Meta, Local Services Ads and Microsoft Ads run to booked revenue: conversion tracking, agency versus in-house, pricing and what the platforms do not tell you.
Google Ads Agency vs In-House: Is It Cheaper to Run It Yourself?.
Is it cheaper to in-house Google Ads? The full cost of an agency vs an in-house team, Shopping and Performance Max, and referral leads vs paid search leads.
Amazon Sponsored Brands vs Sponsored Display: Where Each Fits.
Amazon Sponsored Display vs Sponsored Brands: formats, placements, targeting, cost models, new-to-brand measurement, and when each earns budget.
Google Ads Agency Austin: How to Run PPC in the Austin Metro.
What a Google Ads agency in Austin should do: metro and suburb targeting, Local Services Ads, call tracking, seasonality and measuring booked jobs, not clicks.
How to Choose a PPC Agency: 15 Questions to Ask Before You Sign.
How to choose a PPC agency: the questions to ask, what separates a top tier agency from a standard one, remarketing checks, fee models, and account ownership.
Paid Media Reporting: Why Ad Numbers Differ From Your CRM.
Why paid media reports show different conversion numbers than your CRM, the four numbers that matter, and what reporting to expect from a paid media partner.
Nextdoor Ads for Local Business: Setup, Creative and Tracking.
Nextdoor ads for local businesses: how self-serve targeting works, who it fits, creative that earns clicks, tracking, and how it compares with Meta and LSA.
Meta Conversions API Setup: A Step by Step Guide That Holds Up.
How to set up the Meta Conversions API: partner, server GTM, direct API and Gateway paths, event_id deduplication, match quality, testing and health limits.
Enhanced Conversions in Google Ads: Web, Leads and CRM Imports.
Enhanced conversions in Google Ads explained: web vs leads, GTM or Google tag setup, hashing, terms, diagnostics and offline conversion tracking from a CRM.
Are Yelp Ads Worth It? How to Judge Them Before You Spend.
Are Yelp ads worth it? How Yelp prices clicks and budgets, what Request a Quote leads are, contract questions to ask, where Yelp matters, and when to stop.
Meta Pixel Not Firing? How We Diagnose and Fix It in Order.
Meta pixel not firing? The six causes we find in audits, how to verify with Test Events and the network tab, and how to add the Conversions API with dedupe.
Local Services Ads for Lawyers: How Google Screened Leads Work.
Local Services Ads for lawyers: how Google Screened verification works, what a lead costs, how ranking is decided, and why intake must log every lead by hand.
What Is LSA in Marketing? Local Services Ads Explained.
What is LSA in marketing? Local Services Ads are Google's pay-per-lead ads that sit above the search ads. How they rank, what they cost, how to track leads.
What Is a Good Conversion Rate for Google Ads? A Real Answer.
What is a good conversion rate for Google Ads? It depends on what your account counts as a conversion. How to compute it, compare it fairly, and raise it.
How Much to Charge for Google Ads Management: Fee Models.
How much to charge for Google Ads management, and how much to pay: the three fee models, what each rewards, what the scope must include, and the red flags.
How to See Competitors' Google Ads: Tools, Limits, Tests.
How to see competitors' Google Ads with the Ads Transparency Center, Meta Ad Library, Auction Insights and third-party tools, what they hide, and what to test.
Marketing Mix Modeling for Mid-Size Brands: When It's Worth It.
Marketing mix modeling for mid-size brands: MMM vs attribution vs incrementality tests, the data you need, real costs, and when a geo lift test is better.
What a Facebook Ads Agency Does Now.
What a facebook ads agency actually does after tracking restrictions: Conversions API, intent-based audiences, creative cadence, and how to judge one.
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