Perspectives · 2 pieces
Research & Data.
Original numbers from the web properties we own and operate: AI assistant referrals, search and lead data, published with the method so you can reproduce it on your own site.
AI Assistant Referrals Across 31 Websites: The 2026 Numbers.
AI assistant referrals across 31 websites: 10.1% of GA4 sessions, 23.8% of organic search volume, 93% from ChatGPT, which site types win, how to measure it.
ChatGPT Visitors vs Google: What 90 Days of Lead Data Shows.
90 days of our own site data: ChatGPT visitors converted to leads at 5.2% vs 2.4% for Google organic. Where they land, how we measure it, what to build next.
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