The firm is a full-service growth agency and creative studio in the Austin, Texas area, and he leads client engagements directly.
Theory Road builds and operates a portfolio of its own brands and more than 170 web properties across publishing, e-commerce, apps, directories and lead generation. Travis runs that portfolio and the client work side by side, so the methods the firm sells to clients are the ones it uses on its own properties.
He writes the firm’s Perspectives articles and The Claude Playbook. The articles explain method and opinion: how the systems work, what to check, and where the common mistakes are. They do not describe client engagements.
Read more about Theory Road.
Focus
- Performance marketing
- Search engine optimization
- AI search visibility
- Lead generation
- E-commerce
- Affiliate marketing
- Marketing automation
Recent articles.
- What to Do When You Hit Your Claude Usage Limits
- How to Get Interior Design Clients for Whole-Home Projects
- SEO for Interior Designers: Map Pack, Pages and AI Search
- Interior Design Website Ideas: What to Include, Page by Page
- Interior Design Marketing Plan: 90 Days, Then 12 Months
- Is Houzz Pro Worth It? Pricing, Leads and Math for Designers
- Interior Design Questionnaire for Clients, With Consult Fees
- Importer of Record Explained: IOR Options for Foreign Brands
- Section 321 and US De Minimis Changes: What DTC Brands Do Now
- US Customs Duties for E-commerce Brands: A Landed Cost Guide
- Country of Origin Labeling for US Imports: A Brand Checklist
- FDA Food Facility Registration for Foreign Food Brands
Let’s talk about what’s next.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.