Marketing, websites and systems built for remodelers.

A homeowner lives with the bad kitchen for a year before calling anyone. They save rooms on Houzz and Instagram, get a number from a national cost guide, ask neighbors, then collect consultations. A kitchen or bath runs into five figures and an addition beyond it, so the decision is slow and trust driven. First call to signed contract takes weeks to months, often through a paid design agreement, and production runs another two to four months once cabinets arrive and the permit clears. Payment comes as a deposit at signing, draws at demo, rough in, and cabinet install, and a final on the punch list.

The in home visit costs a salesperson half a day and a designer more hours if drawings follow, so design build firms charge a design fee to separate shoppers from buyers. Seasonality follows the calendar on the wall: homeowners want the kitchen done before the holidays, so late spring and summer are signing season, while baths and basements fill winter. Cabinet lead times and permit review push start dates out a quarter, so a good lead today is a job next season. Prior vendors sold a redesign that lost the old site's rankings, or bought shared leads from a directory that sent the same homeowner to four firms.

We build around the rooms and towns: kitchens, baths, and additions from your own before and after work, a what it costs here guide per room, a page that explains the design fee and payment milestones, and a consultation form that captures budget band and timeline and books the visit. The homeowner gets a text within minutes and the rep gets the call. We request Houzz and Google reviews at the reveal, run search and Performance Max judged on consultations rather than clicks, send signed jobs back to the ad account with value, and pace spend against your production backlog so marketing never books work the crews cannot start.