Marketing, websites and SEO built for interior designers.

A homeowner saves rooms on Instagram, Pinterest and Houzz for months, sometimes years, before they call a designer. The trigger is usually a move, a new build, a renovation or a room that finally has to change. They search for a designer in their town, open three or four portfolios, check reviews, and look for two answers: what does this cost, and how does working with you work. The fear underneath is spending a lot and not loving the result. Studios that answer both questions clearly, with projects that look like the buyer's home, get the consultation request.

The consultation is the front door, and most studios charge for it, often crediting the fee toward a full project. A single room pays a modest design fee. A whole-home or new build project adds a larger fee plus procurement margin on furnishings bought at trade pricing, which is where the studio's economics live. Yet marketplaces fill calendars with one-room price shoppers, and a principal can spend a week on consults that never sign. Referrals from realtors, builders, architects and stagers bring better projects but are rarely tracked, and prior vendors usually sold a template site and follower growth.

We fix the path from search to signed client. Theory Road builds a custom site around the paid consultation, portfolio pages with scope and town, and service tiers that route whole-home work to the principal. We rebuild the Google Business Profile and make the studio name identical everywhere, write the local pages homeowners search, and run Google Ads while organic grows. Every inquiry keeps its source through consult, proposal and signing, including referral partners with their own tracked numbers, and a weekly scorecard shows which channels produce signed value so the studio can depend less on any one marketplace.