Marketing, listings and websites built for commercial real estate firms.
Commercial real estate is won on relationships and listings, and the marketing has to serve both.
A brokerage needs every listing packaged fast and pushed to the brokers, tenants and investors who can act on it, and it needs a steady reason for owners to call when they are ready to sell or lease. We build CRE marketing around that: listing websites and offering memorandums, broker email that gets opened, CoStar, LoopNet and Crexi listings kept accurate, a firm website that ranks for your property types and markets, and CRM wiring in Buildout, Apto or Salesforce so a deal cycle that runs for years still has a clear source. We also help you recruit brokers.
Questions this page answers
- Commercial real estate marketing agency
- CRE marketing for a brokerage
- Commercial real estate broker marketing ideas that win listings
- Who should design offering memorandums and listing flyers
- What does a commercial real estate marketing agency do
- Commercial real estate website design
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
Where growth is won or lost in commercial real estate.
Commercial real estate runs on exclusives and relationships. A landlord rep broker wins a listing, and the owner expects marketing within days: a flyer, an OM, an email blast to cooperating brokers, and accurate listings on CoStar, LoopNet and Crexi. Tenant reps are hunting space for clients on tight lease timelines. Investment sales brokers need qualified buyers to sign a confidentiality agreement and open the deal room. Each role wants something different, and one generic blast to the whole list serves none of them well.
Deal cycles are long. An owner may talk to a broker for two years before listing, a tenant search can stretch across months, and an investment sale runs from underwriting to closing over a quarter or more. Brokers own the relationships, marketing coordinators own the packages, and the CRM usually holds half the story. Prior vendors built attractive websites that ranked for nothing, or designed OMs without any system to track who opened them. Recruiting producers adds another audience that most firms never market to.
Theory Road builds the machine behind the brokers. We design reusable OM, flyer and email templates, rebuild the firm website around property types and submarkets, keep syndication accurate, segment broker and investor lists, and run targeted paid media for listings that need it. Then we wire Buildout, Apto or Salesforce so every inquiry reaches the listing broker and every deal carries a source. Owners get activity reports that help your team win the next exclusive.
The problems we fix in commercial real estate firms.
Listings go out slowly and look generic
An exclusive signs and the owner expects a flyer, OM and email blast within days. Marketing coordinators are stretched across many listings, so packages ship late, templated and thin on the data brokers need.
Broker email blasts get ignored
The same list gets every listing regardless of property type or market. Open rates slide, cooperating brokers tune out, and the one industrial specialist who had a tenant never saw the space.
No pipeline between deals
Deal cycles run for months or years. Without market reports, owner outreach and a CRM that tracks relationships, brokers rely on memory and the next listing goes to a competitor who stayed in touch.
Firm website does nothing
Most CRE sites are a team page and an embedded listing feed. They rank for no property type or submarket, give owners no reason to call, and do little for broker recruiting.
Web, marketing, creative and systems for commercial real estate firms.
Built on your accounts, wired into the tools your team already runs, and measured to booked work.
- Home page by property type
- Property type service pages
- Submarket pages
- Listing search and listing pages
- Offering deal rooms
- Broker bios
- Market research hub
- Careers and broker recruiting
Each page answers one intent, carries one call to action, and lands the lead in your CRM with the page attached.
Websites and digital product.
Service pages by property type and submarket, broker bios with closed transactions, market research and a listing search, built to rank and to give owners a reason to call before they list.
- Listing sites and deal roomsA dedicated page or microsite per major listing with photos, drone video, site plans, demographics and a confidentiality agreement gate for the offering memorandum and due diligence files.
- Listing feed integrationListings pulled from Buildout or your listing system onto your site with clean URLs and structured data, so each property page can rank on its own.
- Recruiting pagesA careers section that explains splits philosophy, support, marketing resources and culture, for producers comparing your firm with a national shop.
- Segmented broker emailEvery listing launch
- CoStar, LoopNet and CrexiDay one of every exclusive
- Google SearchAlways on
- LinkedInListing launches and recruiting
- SEO and market researchQuarterly research, always compounding
- Owner and investor nurture emailMonthly or quarterly
Demand, search and reputation.
Lists split by property type, deal size, market and role, so tenant reps see space, investment brokers see offerings, and every blast stays relevant, compliant and measurable.
- Listing launch campaignsFlyer, OM, email, CoStar, LoopNet and Crexi syndication, targeted LinkedIn and paid search for the property, all released together on day one of the exclusive.
- Owner and tenant demand generationMarket reports, lease expiration outreach, content for owners weighing a sale and search campaigns for tenants looking for space, feeding your CRM with named relationships.
- SEO for property types and submarketsPages and research that rank for industrial, office, retail, land and investment sales searches in your markets, which is where owners and tenants start.
- Offering memorandumsInvestment and lease OMs with executive summary, property and financial sections, rent roll presentation, market overview and maps, designed in templates your team can reuse.
- Flyers, brochures and signageLease and sale flyers, availability sheets and sign panels that put the facts brokers need first: size, rate, zoning, clear height, parking and contact.
- Photo, drone and videoProperty photography, aerial and site context video and short clips for email and social, art-directed so listings look like the asset class they are.
Brand, photography and collateral.
Investment and lease OMs with executive summary, property and financial sections, rent roll presentation, market overview and maps, designed in templates your team can reuse.
- Flyers, brochures and signageLease and sale flyers, availability sheets and sign panels that put the facts brokers need first: size, rate, zoning, clear height, parking and contact.
- Photo, drone and videoProperty photography, aerial and site context video and short clips for email and social, art-directed so listings look like the asset class they are.
Comes in from
- Website forms
- Tracked calls
- Ads and LSA
- Google Business Profile
Lands in
- Buildout
- Apto
- Salesforce
Comes back as
- Per-source attribution
- Automated follow-up
- One weekly scoreboard
Built to your system of record, not around it. Nothing is re-keyed by hand.
Integration, automation and data.
Apto, Salesforce or your CRM holding contacts, properties, requirements and deals, with every inquiry tagged by listing and source so marketing ties to commissions.
- Buildout workflowListing data entered once in Buildout and flowing to flyers, OMs, your site and syndication, with inquiries routed back to the listing broker.
- Email platform and list hygieneMailchimp or Constant Contact with segmented lists, suppression, unsubscribe handling and bounce cleanup, so broker blasts land and stay CAN-SPAM compliant.
- Inquiry routing and call trackingCalls and forms from each listing and channel routed to the right broker, logged in the CRM, with response time tracked.
What a great commercial real estate website contains.
The pages that do the selling for this kind of company, and what each one has to do to turn a visit into a call.
Home page by property type
Office, industrial, retail, land and investment sales entry points, plus a listing search and a clear call to talk with a broker.
Property type service pages
One page per asset class explaining how you lease or sell it, recent transaction types and the brokers who specialize in it.
Submarket pages
Research-driven pages for each submarket you cover, with vacancy trends described qualitatively, notable transactions and available listings.
Listing search and listing pages
Filterable listings pulled from Buildout, each with photos, specs, maps, flyer download and an inquiry form routed to the listing broker.
Offering deal rooms
Confidentiality agreement gate, OM download and due diligence files for investment offerings, with every access logged in the CRM.
Broker bios
Each producer's specialties, markets, transaction types and direct contact, written to rank for their name and specialty.
Market research hub
Quarterly reports and commentary owners and tenants cite, gated or open, which builds authority and fills the relationship pipeline.
Careers and broker recruiting
Platform, marketing support, training and culture, with a confidential inquiry form for producers considering a move.
Where the demand comes from, and when.
The tools commercial real estate firms already run on.
We build to your system of record rather than around it. Leads, calls, jobs and revenue land where your team already works, with the attribution attached.
Buildout
Listing data, marketing packages and inquiries synced to site and CRM
Apto
Contacts, properties and deal stages tied to listing inquiry sources
Salesforce
Relationship records, requirements and pipeline mapped with campaign attribution
CoStar and LoopNet
Listings kept accurate and inquiries routed to the listing broker in the CRM
Crexi
Sale and lease listings syndicated, with inquiry and deal room activity tracked
VTS
Landlord leasing pipeline and tour activity connected to marketing sources
Mailchimp or Constant Contact
Segmented broker and investor lists with suppression and unsubscribe sync
What we run the account by
Listing inquiries per listing.
Qualified inquiries from brokers, tenants or buyers per active listing, split by channel and syndication source.
Deal room activity.
Confidentiality agreements signed and OM downloads per investment offering, with the share from new versus known buyers.
Owner and tenant inbound.
New owner or tenant conversations started from the website, search or content, logged in the CRM with source.
Email engagement by segment.
Opens, clicks and replies by broker or investor segment, used to prune lists and refine targeting.
Marketing-sourced commission.
Commission on closed deals where marketing produced or advanced the relationship, tracked in the CRM over the full cycle.
Rules we respect
Broker license disclosure in advertising.
Most states require the brokerage name and license information in advertising and listing materials. Rules vary by state; we build templates to the strictest one you operate in.
Accurate property data.
Square footage, zoning, rent roll and financial figures must come from verified sources and carry appropriate disclaimers. We publish only what the listing broker has approved.
CAN-SPAM for broker email.
Commercial email needs accurate headers, a physical postal address and a working opt-out honored promptly. Suppression lists sync across every platform we send from.
Nondiscriminatory language.
Fair Housing rules usually target residential property, but mixed-use and residential portfolios fall under them, and discriminatory language is a risk everywhere, so we keep copy neutral.
The commercial real estate playbook.
Audit listings, lists and systems.
We review recent OMs and flyers, email performance by segment, listing accuracy across CoStar, LoopNet and Crexi, and how inquiries reach brokers in your CRM today.
Build the templates and the site.
We design reusable OM, flyer and email templates, rebuild the firm site around property types and submarkets, and connect Buildout and your CRM so data is entered once.
Launch listings on a standard.
Every new exclusive gets the same day-one package: site page, OM, flyer, segmented email, syndication and targeted paid media, with a report the broker can send the owner.
Build the between-deal pipeline.
Quarterly market reports, owner and tenant outreach, SEO content and broker recruiting campaigns keep relationships warm, tracked in the CRM so long cycles still show a source.
- Strategy and brandwe lead it or back your team
- Paid mediamanaged day to day
- Search and AI visibilityrun and reported monthly
- Websites and hostingbuilt, hosted and cared for
- CRM and lead systemsrun for you or with you
- Creative and contentproduced in-house
Fully managed, alongside your team, or built and handed off. Month to month after the initial term.
Why commercial real estate firms choose us.
We know the difference between tenant rep, landlord rep and investment sales, what belongs in an OM, and why a broker blast must be segmented. Brokers do not have to teach us the business.
- Creative and systems under one roofOM design, the website, email, syndication and CRM wiring run together, so a listing package, its inquiries and the resulting deal all connect back to the marketing that produced them.
- Owner reporting that helps win the next listingEvery listing gets a clear activity report for the owner: views, inquiries, tours and broker outreach. That report is a pitch asset for the next exclusive.
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Hiring an agency for a commercial real estate business.
- What does a commercial real estate marketing agency do?
- For a brokerage, it packages and launches listings, runs broker and investor email, keeps CoStar, LoopNet and Crexi accurate, builds a firm website that ranks by property type and market, and supports recruiting. For owners and landlords, it supports leasing with listing sites, tours and tenant outreach. We also wire Buildout, Apto or Salesforce so inquiries reach brokers and tie to deals.
- Can you produce offering memorandums and flyers for our brokers?
- Yes. We design OM, flyer and email templates in your brand and can produce listing packages per deal. Brokers and analysts supply financials, rent rolls and underwriting; we handle layout, maps, photography direction and the market overview. Figures come from your team and get reviewed by the listing broker before release, since accuracy is on the brokerage.
- How do you make broker email blasts perform better?
- Segmentation first. We split lists by property type, market, deal size and role, clean bounces and inactive contacts, and send only what fits each segment. Subject lines lead with the facts brokers filter on: type, size, submarket and price or rate. Every send carries a physical address and working unsubscribe, as CAN-SPAM requires.
- Does SEO matter for commercial real estate brokers?
- It matters more than most firms think. Owners research brokers before they list, tenants search for space by type and submarket, and producers you want to recruit look you up. Pages by property type, submarket research and individual listing pages rank for those searches and give the firm inbound calls that do not depend on one broker's network.
- Do you help commercial real estate firms recruit brokers?
- Yes. We build a careers section that explains your platform, marketing support and culture, run targeted campaigns to producers at competing firms, and give your managing broker a pipeline in the CRM. Recruiting messaging stays factual about splits and support, since producers compare notes and inflated promises cost you credibility.
Let’s grow your commercial real estate business.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.