Social media marketing held to revenue, not reach.
Most social programs we review are measured on the wrong scoreboard.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
The monthly report shows reach, impressions and follower growth, while the sales team cannot say whether a single customer came from it. We run social the other way around. The pixel and server-side events are fixed first, every paid campaign and every link in organic content carries tracking that survives to the CRM, and the creative calendar is planned around the offers that actually sell. Organic content builds the audience and the proof, paid social puts the best of it in front of the right people, and a weekly testing loop decides what gets more budget. We run it for you, alongside whoever on your team already posts, and every week you see spend, leads and revenue by channel, not a slide of likes.
Deliverables, not adjectives.
Channel and audience plan.
Which platforms deserve effort for your category and buyer, what each one is for, posting cadence, paid budget split and the handful of numbers each channel is judged on, written down before anything is published.
Organic content cadence.
A monthly calendar of posts, short-form video, carousels and stories built from your real work, customers and team. Shot with you, edited by us, scheduled and published on a steady rhythm.
Paid social management.
Campaign structure, audiences, retargeting tiers and budget pacing on Meta, TikTok, Pinterest, LinkedIn, Reddit and YouTube Shorts, with bids and budgets moved on lead and sales data rather than cost per click.
Creative testing loop.
New hooks, formats and offers tested on a schedule, winners rotated into paid spend, losers retired, and a running log of what was learned so the next brief starts from evidence.
Community management.
Comments, DMs and reviews answered during business hours on the schedule we agree, questions routed to sales, complaints escalated to you, and hidden spam and scam replies removed from ad threads.
Tracking to the CRM.
Pixel and Conversions API or the platform equivalent, UTM conventions, click IDs captured on forms and passed to HubSpot, GoHighLevel or your CRM, so each post and ad can be traced to a lead and a sale.
Weekly readout.
Spend, leads, cost per lead, booked revenue and top creative by channel in a shared sheet or dashboard, with the next week's tests listed underneath.
Who this is for
- Companies with a social agency of record that reports reach and engagement but cannot connect the work to sales
- Consumer brands, local service businesses and B2B firms whose buyers spend real time on Instagram, TikTok, Pinterest, LinkedIn or Reddit
- Teams with someone already posting who need strategy, paid media and measurement wrapped around that effort
- Businesses ready to put paid budget behind social, not only hoping organic posts will carry it
Platforms
- Meta Ads
- TikTok Ads
- Pinterest Ads
- LinkedIn Ads
- Reddit Ads
- YouTube Shorts
- Meta Conversions API
- Publer
- GA4
- HubSpot
Where we run social media marketing.
LinkedIn ads and B2B social
LinkedIn ads agency for B2B: ABM lists, Lead Gen Forms synced to your CRM, Thought Leader and Document Ads, Conversions API, judged on cost per opportunity.
ViewTikTok ads management
TikTok ads agency for brands and lead gen: Spark Ads, Smart+ campaigns, GMV Max for Shop sellers, creative volume and hooks, pixel plus Events API tracking.
ViewYouTube advertising
YouTube ads agency: video and Demand Gen campaigns in Google Ads, Shorts, in-feed and in-stream ads, creative built for the first five seconds, and real lift.
View
About social media marketing.
- What is the difference between a social media agency and what you do?
- Many social agencies are built around content production and community metrics. We produce content too, but the program is designed and judged on leads and revenue. Tracking is set up before the first campaign, paid and organic are planned together, and the weekly report starts with what social produced in the CRM, then explains the engagement numbers underneath.
- Which social platforms should we be on?
- Fewer than most companies think. We pick channels by where your buyers already spend time and what each platform is good at: Meta for broad consumer reach and retargeting, TikTok and YouTube Shorts for discovery through short video, Pinterest for planned purchases in home, style and food, LinkedIn for reaching job titles in B2B, and Reddit for categories where buyers research in communities. Running two channels well beats running six badly.
- Do you create the content or do we?
- Both, in most cases. We plan the calendar, write the scripts and captions, edit video and design graphics. Your team supplies what only you can: access to job sites, products, customers and the people who do the work. For brands that need volume, we add creator and UGC content through our influencer and creator marketing service.
- How do you measure social media ROI?
- With the same plumbing we use for search ads. Server-side events send conversions back to the platforms, links carry UTM parameters, forms capture click IDs, and those records land in your CRM next to the deal value. That lets us report cost per lead and revenue by channel and campaign, and it stops us from scaling creative that gets likes but never sells.
- Is there a minimum budget for paid social?
- We do not publish a hard minimum, but paid social needs enough spend for each platform's delivery system to learn. For most mid-market companies that means a few thousand dollars a month per active channel on top of management. Below that level we usually concentrate on one channel and retargeting until the numbers justify expanding.
- Do you handle comments, DMs and reviews?
- Yes. Community management is part of the service: we answer comments and messages on an agreed schedule, route real buying questions to your sales team, escalate complaints to you rather than improvising, and keep ad comment threads clear of spam. Anything that needs a policy or pricing decision comes to you first.
- Can you work alongside our in-house social person?
- Yes, and that is a common setup. Your team keeps the day-to-day voice and posting, and we add the paid media, testing plan, tracking and reporting. We share one calendar and one readout so nobody works from different numbers.
Other services
- Paid Media & PPC
- SEO & AI Search
- Web Design & Development
- Brand Strategy & Identity
- Lead Generation & CRM Systems
- E-commerce & Amazon
- Affiliate & Partnership Programs
- AI Consulting & Automation
- Fractional CMO & Growth Advisory
- Global Talent & Offshore Teams
- AI Search Optimization
- Influencer & Creator Marketing
- Media Buying
Let us look at your social media marketing first.
Send a short brief. We will come back within one business day with what we would fix first and what it would take.
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.