Free tools
Free tools for ads and search.
Calculators and checkers we use on our own accounts, built to run on your numbers.
Everything runs in your browser and nothing is stored.
- Ghost Prompt DetectorFind the templated AI tracker prompts inflating your Search Console impressions.
- Ad Policy Map by IndustryThe Google and Meta ad rules, certifications and targeting limits for your industry.
- Meta Special Ad Category CheckerDoes your Facebook ad need a special ad category, and what targeting can you still use?
- PPC and Meta Ads Agency ScorecardRate any Google or Meta ads agency on 12 criteria and see where it falls short.
- Break-Even Cost Per Lead CalculatorThe most you can pay per lead from customer value, margin and close rate.
- Break-Even ROAS CalculatorBreak-even and target ROAS from your margin and profit goal.
- Ad Budget PlannerMonthly ad budget worked backward from the customers you want.
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How can we help you get found?
Next: name, email and budget. That’s it.