Birdeye Pricing 2026: Plans, Per Location Cost and Fees.

Birdeye pricing runs $299 to $449 per location per month at list, billed annually, with a 12-month minimum. CostBench's pricing tracker (last verified August 26, 2026) lists three self-serve tiers: Starter at $299, Growth at $349 and Dominate at $449 per location per month. A fourth tier, Premium, is for businesses with four or more locations and is quoted by sales. For a single location, plan on $3,600 to $5,400 a year before add-ons.

Birdeye does not publish any of this. Its own pricing page is a quote form, so every number in this guide comes from third-party trackers and buyer reports, and each one is named where it is used. This page covers what each plan includes, the costs that do not appear on the quote, how Birdeye stacks up against Podium on price, how to negotiate, and when a cheaper tool does the job.

What Birdeye costs in 2026.

Go to birdeye.com/pricing and you will find no prices at all. The page says "One platform, one contract" and asks for your business email, company, name, mobile number and how many locations you have, with brackets of 1 to 3, 4 to 9, 10 to 39, 40 to 249, 250 to 999 and 1,000+. That bracket is the first thing a rep sees, and it sets the quote. Fill it in and a sales call follows.

Third-party numbers line up well enough to trust. Reviewflowz published a Birdeye cost breakdown on January 5, 2026 that puts the entry plan (which it calls Standard) at $349 per month, or $299 per month when billed annually, and the next plan (Professional) at $449 per month billed annually. That is roughly $3,600 per year for a single brand. The plan names differ between sources, but $299, $349 and $449 show up everywhere, so treat those as the list prices and treat anything higher on your quote as negotiable.

What is in each Birdeye plan.

All three self-serve plans cover the core job: review monitoring across hundreds of sites, automated review requests by text and email, Google Business Profile integration, listings management and two-way messaging. CostBench describes Growth as adding AI review response suggestions, competitor benchmarking and deeper reporting, and Dominate as adding webchat, the chatbot and referral tools. SocialPilot's breakdown of the same three plans shows Reviews, Listings and Messaging on every tier, Social from Growth up, and the Chatbot only on Dominate. Users are unlimited on all tiers.

Reviewflowz says the only real difference between its two named tiers is the chatbot, the chat bubble on your website. That matches what we see in the field: most single-location businesses buy Starter, use the review request flow, and never touch the rest. Buy the tier whose modules you will actually staff. A $150 per month jump for a chatbot nobody configures is the most common wasted line on a Birdeye invoice.

A quick way to pick: list the people who will log in each week and what they will do. If the answer is one office manager sending review requests and answering texts, that is Starter. If someone also posts to Facebook and Instagram for the business and wants it in the same tool, Growth pays for itself only if it replaces a social scheduler you already pay for. Dominate makes sense when a real person will write and maintain the chatbot's answers and you have the website traffic to feed it. Write that mapping down and bring it to the sales call, because the rep will start you at Dominate.

The costs that are not on the quote.

The per-location price is the visible number. Four other things decide what you really pay.

Add-ons. SocialPilot lists Referrals, Mass Texting, Google Seller Ratings, Surveys, Insights and Competitors as separately purchased modules at $100 to $150 per month each. Two add-ons on Starter turns $299 into $499 to $599 per location per month, and the add-ons are priced per location too. Decide which modules you need before the call, because every one of them will be offered.

Contract length. CostBench reports a one-year minimum, with three-year contracts reported by some users, paid annually up front. Reviewflowz describes a pattern of multi-year contracts at prices well above market and customers who feel locked into a subscription they no longer need or no longer want to pay that much for. Twelve months is the shortest term anyone reports getting, and it is the term to insist on.

Auto-renewal. CostBench states that Birdeye contracts auto-renew, cannot be downgraded mid-term, and that cancellation must land on the exact renewal date, with advance requests reportedly not honored and the full annual fee charged on renewal. In practice this means a second year costs the same as the first unless you act inside a narrow window, and a SocialPilot user review describes exactly that: a 12-month contract with a very small window to cancel.

Onboarding. There is an onboarding charge in many quotes. CostBench's negotiation guide tells buyers to request an onboarding fee waiver, which tells you the fee exists and is negotiable. We could not find a reliable public figure for it, and the figures floating around review sites do not hold up to sourcing, so ask for the exact dollar amount in writing before you sign and ask for it to be waived in the same sentence.

Run the full-year math before the sales call ends. Starter with two add-ons is about $6,000 to $7,200 per location per year. Dominate with the same two add-ons is $7,800 to $9,000. Multiply by locations, add the onboarding fee, and that is the number to compare against what a review program is worth to you in booked jobs.

Birdeye vs Podium cost side by side.

Podium is the tool most buyers price against Birdeye. Podium's own pricing page does not list prices either; it says to talk to sales. SocialPilot's Podium pricing breakdown and CostBench's Podium page (verified July 8, 2026) both put Podium Core at $399 per month and Pro at $599 per month, with Signature on custom pricing. SocialPilot adds that Core and Pro charge $50 per month for each additional location.

For one location, Birdeye is $100 per month cheaper at list. At five locations the picture flips hard: Birdeye's per-location model is $1,495 per month at list while Podium's $50 location fee lands at $599. Birdeye's multi-location discounts are real but unpublished, so a five-location buyer should make Birdeye earn the deal with a written per-location number. The feature differences matter too (Podium leans on payments and texting, Birdeye on listings and review breadth), and we cover those in Birdeye vs Podium. Price the footprint you will have in 18 months, not the one you have today.

How to negotiate Birdeye pricing.

One thing first. CostBench's negotiation guide says it does not have verified Birdeye-specific discount data and refuses to quote a percentage. So should you. Anyone telling you the "typical" Birdeye discount is guessing. What is verified is the set of levers, and they work in a specific order.

Do all eight and you will pay less than the next business that called the same rep. Skip the last two and you may pay for a year you did not want.

When Birdeye is worth it and when a cheaper tool is enough.

Birdeye earns its price when you need the whole platform and have someone to run it. Multi-location brands that want reviews, listings, messaging and social under one login and one contract get real consolidation value, and the Premium tier exists for exactly that buyer. Service businesses with a front desk that lives in the inbox, answers texts and sends review requests all day also get their money's worth from the messaging side.

A cheaper tool is enough when the job is reviews. If what you want is to request reviews after every job, watch what comes in, reply to it, and put the stars on your website, tools like NiceJob, GatherUp or Grade.us do that at a lower price point without the listings, social and chatbot modules you would not use. We are not quoting their prices here because they change and we have not verified them for this piece; check each vendor's pricing page and compare against the $3,600 per year Birdeye floor.

So the decision tree is short. Choose Birdeye Premium if you have four or more locations, you want listings and messaging in the same tool, and a named person owns it weekly. Choose Birdeye Starter if you have one to three locations, you will use the review request automation plus the inbox, and you skip the add-ons. Choose a cheaper review tool if you only need request, monitor, reply and display, and your location count is small.

And choose nothing yet if nobody on your team will send requests or reply to reviews. We see this more than any pricing mistake: a business signs a 12-month Birdeye deal in January, sends 40 requests in February, and sends none after April because the person who owned it left or got busy. The software did not fail. The process never existed. Fix the process first, on whatever tool is cheapest, then upgrade when the volume justifies it.

What usually goes wrong.

Most Birdeye complaints are not about the software. They are about buying more than the team can run, missing a date, or using the tool in a way that breaks a platform rule. Here is the list we check on every account we inherit.

• Buying Dominate for the chatbot, then never writing the chatbot's answers, so it greets visitors and knows nothing.
• Leaving review requests as a manual button. Nobody clicks it after week three, volume flattens, and the $299 a month buys a dashboard.
• Running a "happy customers only" request flow. That is review gating, and it is a policy violation (more below).
• Missing the renewal date. Another full year at the old price, prepaid, with no downgrade path.
• Paying per location for locations that get no review requests because the CRM or field software was never connected.
• Replying to reviews for two months and then stopping, which is visible to every prospect who reads your profile.
• Letting the listings module publish a wrong phone number or hours across dozens of directories because nobody checked the source record.

The gating one is not a style point. Google's Maps user contributed content policy says merchants may not offer incentives such as payment, discounts or free goods in exchange for a review, and may not discourage negative reviews or selectively solicit positive reviews from customers. The FTC's rule on consumer reviews and testimonials, announced August 14, 2024, prohibits compensation or incentives conditioned on a review expressing a particular sentiment, and gives the agency civil penalty authority. Davis Wright Tremaine's summary puts the penalty at as much as $51,744 per violation. Set every review tool to ask every customer, with no filter step in between.

Where the software stops and the work begins.

Birdeye will send a text and collect a star. It will not decide which trigger in your CRM or job software fires the request, write the message that gets a 30 percent response instead of 5, reply to the two-star review at 9pm, keep your listings data honest, or connect review volume to the leads and booked jobs that pay for the subscription. That is operating work, and it is where most Birdeye accounts quietly fail by month four.

Theory Road sets up and runs that work as part of a lead system: review and reputation management wired into the same pipeline as your paid search, website and follow-up, so reviews feed lead flow instead of sitting in a report. If you are deciding whether Birdeye, Podium or a cheaper tool belongs in your lead generation system, we will tell you which one and run it. Hire Theory Road.