Marketing, stores and marketplaces built for apparel and fashion brands.
Apparel brands do not usually lose money on the first sale.
They lose it on the return, the size exchange, the markdown on a color nobody bought and the Meta ad that stopped working three weeks after launch. We run growth for clothing brands as one system: a Shopify store that answers fit before the cart, Klaviyo flows built around drops and restocks, a paid social program that ships new creative every week, and Amazon listings with clean parent and child variations under our own Brand Registry playbook. We watch contribution margin after returns, not just revenue, so the channels that look good on a dashboard but refund half their orders get cut early.
Questions this page answers
- Fashion ecommerce agency for a DTC clothing brand
- How do clothing brands reduce return rates online
- Should an apparel brand sell on Amazon
- Best marketing agency for a small clothing brand
- How often should a fashion brand refresh Meta ad creative
- How to set up Amazon size variations for clothing
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
Where growth is won or lost in apparel.
An apparel customer rarely buys on the first visit. They see a try-on video or a creator post, check the brand's page, look at the size chart and leave. They come back through an email, a retargeting ad or a restock text, and they often buy two sizes to be safe. The sale lands on the dashboard as a win. Two weeks later one size comes back, shipping has been paid twice and the returned unit may not be sellable at full price. That return decides whether the order made money at all.
The calendar runs on drops and seasons. Spring and fall collections, holiday gifting, summer sale and end-of-season markdowns each need their own creative and inventory plan. Meta audiences tire of a look quickly, so brands that shoot twice a year run out of fresh ads by midseason. Amazon adds another layer: sizes listed as separate products, missing size charts and resellers undercutting on older colors. Prior agencies tend to optimize to return on ad spend reported by the platform, which counts the order but never the refund.
Theory Road runs growth for apparel brands against contribution margin after returns. We fix fit on the product page and in the returns flow first, then build the drop engine: list growth before launch, SMS early access, weekly creative for Meta and TikTok, and Klaviyo flows for restocks and fit check-ins. On Amazon we clean up variations, add size charts and A+ content and defend the listing through Brand Registry. Wholesale, DTC and marketplace inventory and pricing are planned together.
The problems we fix in apparel and fashion brands.
Returns eat the margin
A dress bought in two sizes comes back in one. Free returns, bracketing and vague size charts turn a profitable order into a loss once shipping both ways, restocking and unsellable units are counted against it.
Creative burns out fast
Fashion audiences on Meta tire of the same ad within weeks. Brands that shoot twice a year and run those assets all season watch costs climb while the account looks unchanged on the surface.
Drops without a list
A collection launch only works if people are waiting for it. Without SMS and email subscribers warmed before the drop, launch day depends on paid traffic at the most expensive moment of the season.
Amazon listings split and scattered
Sizes and colors listed as separate ASINs split the reviews, confuse shoppers and invite resellers. Broken parent and child variations and missing size charts quietly cost rank and drive more fit returns.
Web, marketing, creative and systems for apparel and fashion brands.
Built on your accounts, wired into the tools your team already runs, and measured to booked work.
- Home page by collection
- Product page with fit data
- Size and fit guide
- Drop landing page
- Returns and exchanges page
- Lookbook and journal
- Wholesale and stockists
- About and materials
Each page answers one intent, carries one call to action, and lands the lead in your CRM with the page attached.
Websites and digital product.
Product pages that lead with fit: model height and size worn, garment measurements, fabric stretch and weight, a size chart tied to each style and reviews filtered by fit, so shoppers pick one size instead of two.
- Drop and collection pagesLaunch pages with a countdown, early access sign-up and a lookbook, built to capture SMS and email subscribers before the collection goes live and to switch to shoppable the moment it does.
- Exchange-first returns portalA returns flow that offers the other size or store credit before a refund, with return reasons captured by style so we can fix the size chart instead of guessing.
- Wholesale and stockist pagesA stockist locator and a wholesale inquiry page for boutiques, with line sheets behind a form, so retail interest does not land in a general contact inbox.
- Meta and Instagram adsAlways on, heavier at drops
- TikTok and creator seedingTwo to four weeks before drops
- Klaviyo email and SMSAlways on, peaks at launches
- Amazon Sponsored AdsAlways on for core styles
- Google Shopping and Performance MaxAlways on, heavier in Q4
- Wholesale and FaireMarket weeks and seasonal buys
Demand, search and reputation.
Paid social run on a weekly creative cadence: new hooks, try-on videos, creator cuts and static carousels tested in a structured way, with winners scaled and fatigued ads retired before cost climbs.
- Klaviyo and SMS around the calendarWelcome, browse and cart flows plus back-in-stock, low-stock and post-purchase fit check-ins, with campaigns planned around drops, restocks and markdown windows rather than blasted every Tuesday.
- Amazon Sponsored Ads for apparelSponsored Products on the parent listing, Sponsored Brands video for the collection and Sponsored Display retargeting, with bids set by size and color so we are not paying to push stock that is thin.
- Influencer seeding and affiliateA seeding program that sends product to creators whose audience actually buys at your price, tracked with codes and links, then moved into a paid affiliate program for the ones who sell.
- On-body video and try-onsShort try-on videos across several body types and sizes, showing movement, drape and how the fabric looks in daylight. This footage feeds ads, product pages and Amazon listing video.
- Collection lookbooksA lookbook per drop shot for the web, email and wholesale line sheet at once, so one production day covers the store, the boutique buyers and the launch campaign.
- Amazon A+ content and Brand StoreA+ modules with fit guidance, fabric detail and care instructions, plus a Brand Store organized by collection, built to cut fit returns as much as to lift conversion.
Brand, photography and collateral.
Short try-on videos across several body types and sizes, showing movement, drape and how the fabric looks in daylight. This footage feeds ads, product pages and Amazon listing video.
- Collection lookbooksA lookbook per drop shot for the web, email and wholesale line sheet at once, so one production day covers the store, the boutique buyers and the launch campaign.
- Amazon A+ content and Brand StoreA+ modules with fit guidance, fabric detail and care instructions, plus a Brand Store organized by collection, built to cut fit returns as much as to lift conversion.
Comes in from
- Website forms
- Tracked calls
- Ads and LSA
- Google Business Profile
Lands in
- Shopify
- Klaviyo
- Loop Returns
Comes back as
- Per-source attribution
- Automated follow-up
- One weekly scoreboard
Built to your system of record, not around it. Nothing is re-keyed by hand.
Integration, automation and data.
Return reasons from the returns platform joined to product, size and channel, so we can see which style runs small and fix the chart, the copy or the reorder quantity.
- Contribution margin reportingAd spend, product cost, shipping, discounts and returns combined into contribution margin by channel and by product, which is the number we actually manage the account to.
- Inventory-aware adsCatalog feeds and Amazon campaigns that pause or down-weight sizes and colors running low, so ad dollars are not spent sending shoppers to a sold-out medium.
- Wholesale order flowWholesale orders from Faire or direct boutique accounts routed into the same inventory and reporting as DTC, so a large stockist order does not oversell the website.
What a great apparel website contains.
The pages that do the selling for this kind of company, and what each one has to do to turn a visit into a call.
Home page by collection
Leads with the current drop and core bestsellers, captures email and SMS, and routes shoppers into collections rather than a flat catalog.
Product page with fit data
Garment measurements, model size, fabric details, try-on video and fit-filtered reviews, so shoppers choose one size with confidence and return less.
Size and fit guide
One guide per fit block with how to measure, conversion by region and notes on how each fabric wears, linked from every product page.
Drop landing page
Countdown, lookbook preview and early access sign-up before launch, then switches to a shoppable collection page the moment the drop opens.
Returns and exchanges page
Explains the policy plainly and routes into the exchange-first portal, offering the other size or credit before a refund.
Lookbook and journal
Styling stories and outfit guides that earn search traffic, give AI assistants something to cite and link into shoppable products.
Wholesale and stockists
Stockist map for shoppers and a gated line sheet request for boutique buyers, routed straight to the wholesale inbox or Faire.
About and materials
Where and how the clothing is made, fiber sourcing and care guidance, with origin claims written to match the labels exactly.
Where the demand comes from, and when.
The tools apparel and fashion brands already run on.
We build to your system of record rather than around it. Leads, calls, jobs and revenue land where your team already works, with the attribution attached.
Shopify
Store build, size variants, metafields for fit data, markets and the product feed for ads.
Klaviyo
Flows for drops, back-in-stock, fit check-ins and post-purchase, segmented by size and style bought.
Loop Returns
Exchange-first returns, return reasons by style synced back to reporting and to Klaviyo.
Amazon Seller Central
Parent and child variations, size charts, A+ content, Brand Store and Sponsored Ads under Brand Registry.
Faire
Wholesale listings and boutique orders tied into shared inventory and margin reporting.
Attentive or Postscript
SMS capture on drop pages, early access lists and restock alerts with proper consent language.
Triple Whale
Blended attribution and contribution margin views that sit beside platform-reported numbers.
What we run the account by
Contribution margin by channel.
Revenue minus product cost, shipping, discounts, returns and ad spend, reported per channel so each is judged on profit.
Return and exchange rate by style.
Share of units returned or exchanged for each style and size, with the reason code, so fit problems surface fast.
New customer acquisition cost.
Paid spend divided by first-time buyers, separated from returning customers so retargeting does not flatter the number.
Sell-through by drop.
Percentage of each collection sold at full price within the launch window, which drives reorder and markdown decisions.
Creative fatigue signal.
Frequency and cost per purchase trend by ad, used to decide when an ad is retired and new creative ships.
Rules we respect
Textile Fiber Products Identification Act.
The FTC requires fiber content, country of origin and manufacturer identity on labels, and fiber and origin disclosures in online product descriptions. Our copy matches the label.
FTC Care Labeling Rule.
Apparel needs permanent care instructions attached. We keep care guidance on product pages and Amazon listings consistent with the physical label.
FTC Made in USA standard.
Unqualified Made in USA claims require all or virtually all of the product to be made domestically. We write qualified origin claims when sourcing is mixed.
FTC Endorsement Guides.
Creators and affiliates must clearly disclose gifted product or payment. Our seeding briefs require disclosure, and we do not buy, gate or suppress reviews.
The apparel playbook.
Audit margin after returns.
We pull a year of orders and returns by style, size and channel, then calculate what each channel really earns after returns and exchanges. That sets which products and channels get budget first.
Fix fit before spend.
Size charts, fit notes, try-on video and exchange-first returns go live on the top sellers before we scale ads, because more traffic to a page that causes returns only grows the loss.
Build the drop engine.
Each collection gets a pre-launch list build, early access for SMS subscribers, a launch week creative set and a restock plan. Meta, email and Amazon are scheduled against the same calendar.
Refresh and report weekly.
New creative ships every week, fatigued ads come down and a short report shows contribution margin, return rate and new customer cost by channel, with next week's changes named.
- Strategy and brandwe lead it or back your team
- Paid mediamanaged day to day
- Search and AI visibilityrun and reported monthly
- Websites and hostingbuilt, hosted and cared for
- CRM and lead systemsrun for you or with you
- Creative and contentproduced in-house
Fully managed, alongside your team, or built and handed off. Month to month after the initial term.
Why apparel and fashion brands choose us.
We operate our own Amazon Professional Seller accounts with Brand Registry, so variation structure, A+ content, Brand Stores and reseller removal are things we do on our own listings, not theory.
- Margin, not revenueApparel revenue can grow while profit shrinks. We report contribution margin after returns by channel, and we will recommend cutting a channel that sells well but returns badly.
- Creative built for velocityWe plan shoots for volume and variety: many short cuts, several body types, several hooks. That is what keeps paid social working in fashion, where one hero video rarely lasts.
Reading for apparel and fashion brands.
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Hiring an agency for a apparel business.
- How do clothing brands reduce return rates online
- Most apparel returns are size and fit, so the fix starts on the product page: garment measurements, model height and size worn, fabric stretch, fit notes from reviews and try-on video. Then the returns flow offers the other size or store credit before a refund. We track return reasons by style so a style that runs small gets a corrected chart instead of more ad spend.
- Should an apparel brand sell on Amazon?
- Often yes, but on your terms. Amazon brings shoppers who search by product type, and if you are not there, resellers may list your goods anyway. We set up Brand Registry, clean parent and child variations, size charts and A+ content, and we price to protect DTC. Some premium or drop-driven brands keep Amazon to core basics only.
- How often should a fashion brand refresh Meta ad creative?
- In our experience fashion creative needs new material every week or two at meaningful spend. That does not mean a new shoot weekly. We plan production for volume, cutting one shoot into many hooks, try-ons and formats, and we retire ads when frequency climbs and cost per purchase drifts rather than on a fixed date.
- How do you set up Amazon size variations for clothing?
- We build one parent listing with child ASINs for each size and color combination under the right variation theme, attach the category size chart, and keep titles and images consistent across children. Reviews then pool on the parent. We also fix listings where sizes were created as separate products, which splits reviews and invites resellers onto the orphaned ASINs.
- Do you work with wholesale as well as DTC?
- Yes. Many clothing brands sell to boutiques through Faire or direct accounts alongside their own store. We build the stockist and wholesale pages, keep inventory shared so a big order does not oversell the site, and plan pricing so wholesale, DTC and Amazon do not undercut each other.
Let’s grow your apparel business.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.