Marketing, websites and systems built for manufacturers.

An industrial sale begins with a search nobody sees. A design engineer needs a component with a specific tolerance and material, or a plant manager needs a supplier with the right certification and capacity. They read catalogs, download drawings and shortlist suppliers weeks before procurement gets involved. Ticket sizes range from a repeat order of standard parts to a multi-year program, and the cycle can run months or a year. The people who answer the phone are inside sales and territory reps who also manage existing accounts, and a quote can cost engineering hours before any order is placed.

Demand is lost in quiet ways. A catalog without specifications sends the engineer to the supplier whose site has them. An RFQ form routes to a general inbox and waits. A trade show produces hundreds of badge scans and a handful of follow-ups. Dealers carry old line cards and price below policy, and the manufacturer cannot tell which partners generate business. The previous agency delivered a brand refresh and a social calendar, the sales team could not point to a single order it produced, and marketing became a cost center defended once a year at budget time.

We rebuild the path from search to order. The catalog is structured for engineers and for search engines, with specifications, drawings and certifications where buying decisions are made. RFQs and configurators write to the CRM with territory and product data, and the ERP syncs quotes and orders back so every source has a revenue number. Dealers get a portal, assets and routed leads. Campaigns run on part numbers, applications and job titles, and trade shows feed a follow-up sequence that starts the same week. Reporting is quoted and invoiced dollars by source.