Google Business Profile management.
We manage Google Business Profiles for service-area businesses, clinics, law firms and multi-location brands.
Your profile is often the first thing a local customer sees, and for many service businesses it produces more calls than the website. We handle verification, including video verification, choose categories and services based on what you actually do, set service areas correctly, and keep hours, photos, products and posts current. When a profile is suspended we work the reinstatement, and when spam competitors crowd the map we report them through Google's Redressal form. We manage every location through our Google Business Profile organization account, so access is clean and the profile always stays owned by you. Calls and website clicks are tracked with UTMs so you can see what the profile produces.
Questions this page answers
- How do I hire someone to manage my Google Business Profile?
- Why was my Google Business Profile suspended and how do I get it back?
- How does Google Business Profile video verification work?
- How do I report fake competitor listings on Google Maps?
- Should a service-area business hide its address on Google?
- How do I track calls and website clicks from my Google Business Profile?
Step 1 of 2
How can we help you get found?
Next: name, email and budget. That’s it.
Where Google Business Profile pays off, and where it stalls.
A Google Business Profile ranks on three things Google describes openly: relevance, distance and prominence. Relevance comes from the primary category, the services listed and what reviews say. Distance you cannot change. Prominence comes from reviews, links and how well known the business is. Most profiles we open have the wrong primary category, a service area drawn far wider than the company works, an outdated phone number, and photos from years ago. Each is a small problem, and together they cost map pack placement every day.
The harder problems are verification and suspensions. Google now leans on video verification, where the owner records a continuous clip showing the business location, signage, tools or equipment and proof of management, and profiles fail when the video skips a step. Suspensions follow edits that look risky to Google: a new address, a name with keywords stuffed in, a virtual office. Meanwhile spam competitors with fake addresses and keyword names take map spots, and ownership often sits with a former employee or an old agency. Google also retired profile chat in 2024, so old message links now lead nowhere.
We start by securing ownership: the business owns the profile, and we are added as managers through our organization account, so removing us takes one click. Then we fix the basics against Google's guidelines: the real business name, the primary and secondary categories that match your services, a service area that reflects where you work, and accurate hours. We publish photos from real jobs, keep services and products current, post on a schedule, report spam competitors, and track calls and website clicks with UTM-tagged links and call tracking.
Feeds it
- Business details
- Job photos
- Customer reviews
- Service menu
It feeds
- Map pack visibility
- Phone calls
- Website clicks
- Direction requests
- Location performance report
Every connection is built on your accounts and documented, so the data survives any change of vendor.
Google Business Profile management, scoped to the result.
Profile setup and verification
New profiles created and verified, including planning and coaching for video verification, so the clip shows the location, signage, equipment and proof of management Google asks for in one continuous take.
Profile optimization
Primary and secondary categories, services, products, attributes, hours, service areas and description set against Google's guidelines and your real offering, with photos from actual jobs and your team.
Suspension and reinstatement
We find the likely trigger, correct the profile to meet guidelines, gather documents such as a business license, utility bill or signage photos, and file the reinstatement request with a clear evidence set.
Spam and duplicate cleanup
Duplicate listings merged or removed, and competitor listings with fake addresses or keyword-stuffed names reported through suggested edits and Google's Business Redressal Complaint Form with evidence.
Posts, photos, Q&A and reviews
Scheduled posts, new job photos monthly, holiday hours set ahead, products and services kept current, Q&A answered where Google still shows it, and review velocity tracked against nearby competitors.
Tracking and reporting
UTM-tagged website and booking links, a tracked call number set up so your main number stays listed, and a monthly report of calls, clicks, direction requests and reviews by location.
Where Google Business Profile setups break.
The problems we are most often hired to fix, in the order they tend to cost money.
Keywords in the business name
Adding city or service words to the profile name, like a company name plus roofing plus a city, breaks Google's guidelines. It invites competitor edits and is a common trigger for suspensions and name reverts.
Virtual offices and shared addresses
Profiles verified at a virtual office, a coworking desk or a mailbox store do not meet Google's rules for a physical location. They are frequently suspended and are hard to reinstate once flagged.
Service area drawn too wide
Listing every county in the state as a service area does not make a profile rank farther away. It dilutes relevance and misleads customers, and Google limits how many service areas a profile should show.
Ownership held by the wrong person
Profiles created by a former employee, a web developer or an old agency leave the business unable to edit or recover them. Getting ownership back through Google's request process can take weeks.
Google Business Profile, wired into the rest of the business.
Google Business Profile Manager
Organization account access to every location, with owners and managers kept separate.
CallRail
Tracked call numbers on the profile with the main number kept as an additional phone.
Google Analytics 4
UTM-tagged website and booking links so profile traffic is reported as its own source.
Local Services Ads
Profile details and reviews that also support the Google Guaranteed or Screened listing.
BrightLocal
Local rank grids and citation audits to see where the profile shows across a service area.
Birdeye
Multi-location review requests and replies connected to each verified location.
Google Search Console
Location and service page performance checked alongside the profile's own insights.
From audit to running it.
Audit.
We confirm who owns each profile, review categories, name, address, service area, hours, photos and reviews, check for duplicates and spam competitors, and pull local rankings across your service area.
Fix and verify.
We correct the profile against Google's guidelines, verify or reverify where needed, handle any suspension, merge duplicates, and file Redressal reports on listings that break the rules.
Connect.
Website and booking links get UTM tags, a tracked number is added with your main line kept, review requests connect to completed jobs, and location pages on the website match profile details.
Run or hand over.
We post, add photos, update services and hours, watch for edits and new spam, and report monthly by location, or train your team and hand over a written routine.
A good fit
- Service-area businesses such as plumbers, roofers and cleaners whose calls come mostly from the map pack.
- Multi-location companies that need every profile consistent, correctly owned and managed from one organization account.
- Businesses with a suspended, unverified or hijacked profile that need a methodical reinstatement or ownership recovery.
- Owners losing map spots to spam competitors with fake addresses or keyword-stuffed business names.
Probably not a fit
- Businesses without a real physical location or a real service area, since we will not create profiles that break Google's rules.
- Anyone expecting guaranteed map pack rankings; distance and competition limit what any manager can control.
Pricing, plainly.
Google Business Profile is free to create and manage, and Google does not charge for verification, posts or reinstatement requests. Paid tools around it, such as call tracking, rank grids and review software, are separate subscriptions we only add when they earn their cost. Our work is scoped after a short call. Setup, cleanup and suspension recovery are fixed-scope projects priced by the number of locations and how much repair is needed. Ongoing management, covering posts, photos, updates, spam monitoring and reporting, is a monthly fee by location, month to month after an initial term, or ends with a documented hand-over.
Google Business Profile by business type.
- HVAC and plumbing companiesMarketing agency and website builder for HVAC, plumbing and commercial refrigeration companies: city pages, LSA, call tracking and ServiceTitan wiring.
- Roofing companiesMarketing agency and website builder for roofing companies: speed-to-lead dialer, instant roof estimates, Google Ads, LSA and sync into JobNimbus or AccuLynx.
- Cleaning companiesMarketing agency and website builder for residential and commercial cleaning companies: recurring-service funnels, instant quotes, area pages and reviews.
- Dental practicesA dental marketing agency for practices that want more new patients, fuller hygiene schedules and more implant and aligner cases, with HIPAA-aware tracking.
- Law firmsMarketing agency and web builder for law firms and case-connection services: primary-source content, compliant ads, flat-fee leads, Clio and Filevine intake.
- Franchise brandsFranchise marketing agency for franchisors and franchisees: development lead generation, local marketing at scale, multi-location websites and CRM systems.
Reading on Google Business Profile.
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Read - Local SEO · Takeaway
Your primary category is the most important field in the whole profile. Pick the one that describes what you ARE, not everything you do.
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How to Set Up a Google Business Profile (and Rank in the Map Pack).
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Hiring help with Google Business Profile.
- Why was our Google Business Profile suspended?
- Common triggers are keywords added to the business name, an address that is a virtual office or mailbox, a sudden address or category change, a service business showing an address it cannot use, or duplicate profiles. We identify the likely cause, correct the profile to meet Google's guidelines, collect proof such as a license, utility bill and signage photos, and file the reinstatement request.
- How does video verification work?
- Google asks the owner to record one continuous video, without cuts, showing the business location or the area you serve, permanent signage or branded vehicles and equipment, and proof you manage the business, such as opening the front door with your key, a register or showing tools and business documents. We plan the shot list with you beforehand so it passes on the first attempt.
- Should a service-area business hide its address?
- If customers do not come to your location, Google's guidelines say to hide the address and list a service area instead. You still verify with a real address, it just is not shown publicly. Listing a home address publicly is a privacy risk, and showing a storefront you do not staff breaks the rules. We set the service area to where you actually work.
- Can you remove fake competitor listings?
- We can report them. For listings with fake addresses, keyword-stuffed names or duplicate profiles, we suggest edits on Maps and file Google's Business Redressal Complaint Form with evidence such as street photos, state business records and phone lookups. Google decides the outcome and not every report succeeds, but well-documented reports get results more often than single suggested edits.
- Do you take ownership of our profile?
- No. Your business stays the primary owner. We are added as a manager through our Google Business Profile organization account, which lets us work on many locations without holding anyone's personal login. You can see and remove our access at any time, and if an old agency or former employee holds ownership, we help you request it back.
- How do you track what the profile produces?
- The website and booking links carry UTM parameters, so GA4 reports profile visits and conversions as their own source. A tracked call number is set as the primary phone with your main number kept as an additional one, so the listing stays consistent. We combine those with the profile's own insights on calls, direction requests and searches in a monthly location report.
Let’s get Google Business Profile working for you.
A short note on where the business is and where it needs to go. A senior partner replies within one business day.